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           , , , , , [12 - .., .. (2005)   : . . (http://evartist.narod.ru/text19/034.htm#_01_05) (http://evartist.narod.ru/text19/034.htm#_01_05))],      ,            [13 - .. (.) (2010)  :      . .:  .],            .        :     ,  participatory culture  ,   ,    ,         [14 - Jenkins H. (2006) Convergence Culture: Where Old and New Media Collide // Emery Martin. (http://www.emerymartin.net/FE503/Week8/Jenkins-ConvergenceCulture-Intro.pdf (http://www.emerymartin.net/FE503/Week8/Jenkins-ConvergenceCulture-Intro.pdf)).].               .

            蠖  .

  ,      2003,    Technology Review     ,      ,    .  ,        ,     [15 - Jenkins H. (2013) Transmedia Storytelling // MIT Technology Review. January 15. (https://www.technologyreview.com/s/401760/transmedia-storytelling/) (https://www.technologyreview.com/s/401760/transmedia-storytelling/)).].       :       ,        . ,    -    ,  [16 - GambaratoR.R. (2013) Transmedia Project Design: Theoretical and Analytical Considerations // Baltic Screen Media Review. 1. P. 80100.].

 㠖   ,       ,    .          , -,  , , ,   ,  ,   .           - (   ()  [17 - Phillips A. (2012) ACreators Guide toTransmedia Storytelling: How toCaptivate and Engage Audiences across Multiple Platforms. New York: McGraw-Hill.]).

         , ,         :      ,     [18 - ScolariC.A. (2009) Transmedia storytelling: Implicit consumers, narrative worlds, and branding incontemporary media production // International Journal ofCommunication. 3. . 586606.].      ,      [19 - Long G. (2007) Transmedia Storytelling: Business, Aesthetics and Production at the Jim Henson Company. Master Thesis. Massachusetts Institute ofTechnology. Cambridge.].                 ,      [20 -  .   :   . (http://cultlook.org/rrg_transmedia_storytelling (http://cultlook.org/rrg_transmedia_storytelling))].  ,  ⠖     ,   .          ,   ,      .

,          ( )  ,     .    ,       ( -, -),        . Ӡ       , ,   蠖  ,  .          ,  ,    [21 - .. (2015) -     //    . 5(360). (http://www.lib.csu.ru/vch/360/056.pdf. 20.03.2017).].        , , ,   ,   .









#_?


        . ,       [22 - Jenkins H. The Revenge ofthe Origami Unicorn: Seven Principles ofTransmedia Storytelling. URL: http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html ( : 10.05.2017).]:

  (Spreadability & Drillability):

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 (Seriality):

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 (Subjectivity):

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 (Performance):

        .      ,      蠫 :    ,   , 堖   .

   ,     ,  (1)       ; (2)     ; (3)      ; (4)       ; (5)     ( ),    [23 - GambaratoR.R. (2013) Transmedia Project Design: Theoretical and Analytical Considerations // Baltic Screen Media Review. 1. P. 80100.].

  .      [24 - Producers Guild ofAmerica. The 8Defining Characteristics ofaTrans-media Production (byJeff Gomez). (http://pganmc.blogspot.com/2007/10/pga-member-jeff-gomez-left-assembled.html) (http://pganmc.blogspot.com/2007/10/pga-member-jeff-gomez-left-assembled.html))]:

      ;

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 2010       PGA         .             : , , , , ,  DVD / CD-ROM,  ,  [25 - Producers Guild ofAmerica. The 8Defining Characteristics ofaTrans-media Production (byJeff Gomez). (http://pganmc.blogspot.com/2007/10/pga-member-jeff-gomez-left-assembled.html) (http://pganmc.blogspot.com/2007/10/pga-member-jeff-gomez-left-assembled.html))].     ,   .

   ,    ࠖ  ,  (,      )  [26 - Pratten R. (2011) Getting Started inTransmedia Storytelling: APractical Guide for Beginners. Seattle: CreateSpace.].     (, , ),        (, , , ),      (, , ),      :        [27 - Pratten R. (2011) Getting Started inTransmedia Storytelling: APractical Guide for Beginners. Seattle: CreateSpace.]:

 ࠖ    ,       .        ,       :  ,  , -,  .

 (portmanteau transmedia)  ,        ,            .           (AGR).          Why So Serious

 䠖    .       .      (The Tulse Luper Suitcases).

        :  (       )  (          )[28 - Davidson D. Cross-Media Communications: An Introduction tothe Art ofCreating Integrated Media Experiences. Pittsburgh: ETC Press, 2010. .17.].









#__?


  ,           ,   [29 - Pratten R. Getting Started inTransmedia Storytelling: APractical Guide for Beginners. 2nd edition Seattle: CreateSpace, 2015. P.67.]:

 :         ,     ;

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  ,  ,    ,    ,   ,   蠖 ,     .     젖 ,    堖      : , , , ,  .[31 - Pratten R. (2011) Getting Started inTransmedia Storytelling: APractical Guide for Beginners. Seattle: CreateSpace]            , ,  ,       .           VUP (Viewer/User/Player),    , , .

  ,            :     . Ƞ         [32 - Pratten R. (2011) Getting Started inTransmedia Storytelling: APractical Guide for Beginners. Seattle: CreateSpace].  ,    :         ,         [33 - Pratten R. (2011) Getting Started inTransmedia Storytelling: APractical Guide for Beginners. Seattle: CreateSpace].

       .            :   (         )     ,         .         , ,          , ,   Call toAction    ,    -.

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 ,         .            ,    ,   ,   -  ,      蠖  ,   ,       ,  ,        ,   ,  [34 - .. (2016)    //   :   .  .].         ,       ,   ,     ,       (secondlife).














#___?


 -     -.   Transmedia Storytelling Panorama inthe Russian Media Landscape[35 - Gambarato R., Lapina-Kratasyuk E. (2016) Transmedia Storytelling Panorama inthe Russian Media Landscape // Russian Journal ofCommunication. Vol. 8. No. 1. P. 116.]  ,     蠖  ,           ,  .  ,       :      ,   ,     ,          [36 - Gambarato R., Lapina-Kratasyuk E. (2016) Transmedia Storytelling Panorama inthe Russian Media Landscape // Russian Journal ofCommunication. Vol. 8. No. 1. P. 116.].

       [37 -    . https://www.1tv.ru/shows/golos]    The Voice ofHolland.     ,     . ,      - ,      . Ѡ       ,       .

         [38 -    . (https://viking.1tv.ru/index.html) (https://viking.1tv.ru/index.html))]   .    2016.        ,    ,       ,   .    ,          .           ,    .

         [39 -     . (http://www.1tv.ru/aksenov/) (http://www.1tv.ru/aksenov/))].            ,    .     ,      60-  .    [40 -    . (http://www.1tv.ru/velikaya)],    ,   ,  .        .

          , ,      .          : , , .      .  , , , .         [41 -  . (http://mobile.tnt-online.ru/#univer)].  ,     ,  .         [42 -  . (http://mobile.tnt-online.ru/#univer)].     iOS Android.

 ,  ,    :  !        .          ,  ,    .      .        (,   )    .

,         [43 -    . (https://2s.ctc.ru/)].     iOS Android.       ,   .     . ,            ,          .        ,    .  ,        .        [44 -  17.04.2017.]:  , , . ,   蠫 ѻ.

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    20162017.     ,   ,   .




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notes








1


.. (2017)   -   : , ,  (     Arzamas):  . :    




2


.. (2017)     (VR): , , :  . :    




3


.. (2017)         (      ):  . :    




4


.. (2017)   -:     Walkerie    :  . :    




5


.. (2017)   -:        Walkerie:  . :    




6


.. (2017) Digital-          :  . :    




7


.. (2017)  :       (     ):  . :    




8


.. (2017)    :     (     ):  . :    




9


.. (2009)   Web 2.0: ʠ  . : -  




10


 . (2000)  : ,  . .: -




11


 . (2008)       //  ,  . 56. . 3739. (http://emag.iis.ru/arc/infosoc/emag.nsf/BPA/9f381b9f3747cc63c3257576003a8c8c (http://emag.iis.ru/arc/infosoc/emag.nsf/BPA/9f381b9f3747cc63c3257576003a8c8c))




12


.., .. (2005)   : . . (http://evartist.narod.ru/text19/034.htm#_01_05) (http://evartist.narod.ru/text19/034.htm#_01_05))




13


.. (.) (2010)  :      . .:  .




14


Jenkins H. (2006) Convergence Culture: Where Old and New Media Collide // Emery Martin. (http://www.emerymartin.net/FE503/Week8/Jenkins-ConvergenceCulture-Intro.pdf (http://www.emerymartin.net/FE503/Week8/Jenkins-ConvergenceCulture-Intro.pdf)).




15


Jenkins H. (2013) Transmedia Storytelling // MIT Technology Review. January 15. (https://www.technologyreview.com/s/401760/transmedia-storytelling/) (https://www.technologyreview.com/s/401760/transmedia-storytelling/)).




16


GambaratoR.R. (2013) Transmedia Project Design: Theoretical and Analytical Considerations // Baltic Screen Media Review. 1. P. 80100.




17


Phillips A. (2012) ACreators Guide toTransmedia Storytelling: How toCaptivate and Engage Audiences across Multiple Platforms. New York: McGraw-Hill.




18


ScolariC.A. (2009) Transmedia storytelling: Implicit consumers, narrative worlds, and branding incontemporary media production // International Journal ofCommunication. 3. . 586606.




19


Long G. (2007) Transmedia Storytelling: Business, Aesthetics and Production at the Jim Henson Company. Master Thesis. Massachusetts Institute ofTechnology. Cambridge.




20


 .   :   . (http://cultlook.org/rrg_transmedia_storytelling (http://cultlook.org/rrg_transmedia_storytelling))




21


.. (2015) -     //    . 5(360). (http://www.lib.csu.ru/vch/360/056.pdf. 20.03.2017).




22


Jenkins H. The Revenge ofthe Origami Unicorn: Seven Principles ofTransmedia Storytelling. URL: http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html ( : 10.05.2017).




23


GambaratoR.R. (2013) Transmedia Project Design: Theoretical and Analytical Considerations // Baltic Screen Media Review. 1. P. 80100.




24


Producers Guild ofAmerica. The 8Defining Characteristics ofaTrans-media Production (byJeff Gomez). (http://pganmc.blogspot.com/2007/10/pga-member-jeff-gomez-left-assembled.html) (http://pganmc.blogspot.com/2007/10/pga-member-jeff-gomez-left-assembled.html))




25


Producers Guild ofAmerica. The 8Defining Characteristics ofaTrans-media Production (byJeff Gomez). (http://pganmc.blogspot.com/2007/10/pga-member-jeff-gomez-left-assembled.html) (http://pganmc.blogspot.com/2007/10/pga-member-jeff-gomez-left-assembled.html))




26


Pratten R. (2011) Getting Started inTransmedia Storytelling: APractical Guide for Beginners. Seattle: CreateSpace.




27


Pratten R. (2011) Getting Started inTransmedia Storytelling: APractical Guide for Beginners. Seattle: CreateSpace.




28


Davidson D. Cross-Media Communications: An Introduction tothe Art ofCreating Integrated Media Experiences. Pittsburgh: ETC Press, 2010. .17.




29


Pratten R. Getting Started inTransmedia Storytelling: APractical Guide for Beginners. 2nd edition Seattle: CreateSpace, 2015. P.67.




30


Pratten R. (2011) Getting Started inTransmedia Storytelling: APractical Guide for Beginners. Seattle: CreateSpace




31


Pratten R. (2011) Getting Started inTransmedia Storytelling: APractical Guide for Beginners. Seattle: CreateSpace




32


Pratten R. (2011) Getting Started inTransmedia Storytelling: APractical Guide for Beginners. Seattle: CreateSpace




33


Pratten R. (2011) Getting Started inTransmedia Storytelling: APractical Guide for Beginners. Seattle: CreateSpace




34


.. (2016)    //   :   .  .




35


Gambarato R., Lapina-Kratasyuk E. (2016) Transmedia Storytelling Panorama inthe Russian Media Landscape // Russian Journal ofCommunication. Vol. 8. No. 1. P. 116.




36


Gambarato R., Lapina-Kratasyuk E. (2016) Transmedia Storytelling Panorama inthe Russian Media Landscape // Russian Journal ofCommunication. Vol. 8. No. 1. P. 116.




37


   . https://www.1tv.ru/shows/golos




38


   . (https://viking.1tv.ru/index.html) (https://viking.1tv.ru/index.html))




39


    . (http://www.1tv.ru/aksenov/) (http://www.1tv.ru/aksenov/))




40


   . (http://www.1tv.ru/velikaya)




41


 . (http://mobile.tnt-online.ru/#univer)




42


 . (http://mobile.tnt-online.ru/#univer)




43


   . (https://2s.ctc.ru/)




44


 17.04.2017.




45


Transmedia What?    ,  -




46


 . (2016)   // . (https://postnauka.ru/video/63353) (https://postnauka.ru/video/63353))




47


   Arzamas http://arzamas.academy/special/kids




48


  2017


