, ,   :    .   
 


            ,    .   ,     :   ?.       ,    ,     ,   ?    ,    ,   , ,   . ,  ,   ,  ,   頖 Ѡ  ,  .





 

, ,   :    .   








   

  

  . 

- . 

 . , . 

  . 

  lochthyme / Stockimo / Alamy Stock Photo

      . 








 . , 2017

   -, 2018

         



  .      .                        ,         ,           .             5.  (. 49 ),            6  (. 146  ).


* * *


  . .,

   .

 ,

   .

 ,

   .

   ,

     .

   ,  .,

 ,    ,    .










         ,     ,   :  ,        ,       :  , ,      .      ,   ,    .   ,     , , ,   ,                 Facebook.           ,   .           (-, , ,  )  ,        ,      .       ,      :   ,     .

  堖   ,      .     ?      ?           ?      ,     ?           1001   ?   ,     ,      ?

     ,      ,  ,      .    ,    頖           ,      . ,       ,   ,    ,  -       ,   頖       ,     .         ,     ,  ,        -      -  , - .

 ࠖ     ,   .    ,      ,         .

,          ,  :             ?       i, : ,        ,  , , 蠖   ,         ,          .

,                .









 I

  



  ,    ?         ,    ,    ?         ,     ?          ?       ,       ?            :        ,    .  XX     (    )     .       ,    ,    ,   .

            .             ,     :  ,    ,  㠖 ,     ,           .     ,         ,  .        - :    -                   .     .

    ,     ,       ,   .     ,       [1 -  .   . 15     .],           .




 1

,      .      


     ,            .        ,       ,           .     , 蠖      ,   蠖    .     -     -   :      ?,         .    ?          ,    .    , , .       :          ,      . ,      ,     , -,     :     ,              .

       .  ,  20 , 10   5 頖     50      -    .     (),     ,    . ,    ?    ,   -    .  ,    , :   -,              .

  :    18:00,    ,     .      (       :    ?).       ,         , ,   .

     ,     :  , ,   ,     ,   ,     ,   .      ,     ,        [2 - ., : Michelle M. Lelwica The Religion of Thinness: Satisfying the Spiritual Hungers Behind Women's Obsession with Food and Weight (   :    ,       ).].

         .    ,   ,       (        ,   ),           . ,          :      ,   ,  ,    ,     ( 3:7).       ?   ,    ?       ?

ࠖ   , ,   ,     .         ,              . ,    (     蠖 )   ,  .      ,   ,        蠖 ,     .         ,     .

    ,    . ,      . , , ,     ,  ,          .          ,   : 䠖  . ,         .   ""      [3 -            (http://www.pravmir.ru/v-chem-provinilis-adam-i-eva-lekciya-andreya-kuraeva-v-video-formate (http://www.pravmir.ru/v-chem-provinilis-adam-i-eva-lekciya-andreya-kuraeva-v-video-formate)).].

  , ,    ⠖   ,       ,  ,       .  ,      ,    ,         - ,   .            .              .  ,      ,     .   ,     ,         .


  ?

  -:    黠    ,   ,    : ;  ;   ,    ;      ,  蠖 .

           ,   ,      .           :  ,     ,           .  ,   -  ,  ,   ,  .

  ,       ,    .  ( )       蠖      .       ,    ,     .         -  ,      .     -    ,   ,        -.



        ,  ,        


         .         ,         :         ,     ,  ,    .         ,  ,        .        ,              .   ( )  ,    ,     ,     .     ,   ,         ,             .        [4 - ,            (Totem and Taboo: Resemblances Between the Mental Lives of Savages and Neurotics, or Totem and Taboo: Some Points of Agreement between the Mental Lives of Savages and Neurotics, (German: Totem und Tabu: Einige ?bereinstimmungenim Seelenleben der Wildenund der Neurotiker)),       ,   .    :         (    :     ).].   -     ,         :         ,    .  (Weiss, 1990)            .   , , ,              ,       .      ,             .       [5 -      (   2  .   .  Theraplay) ().].

        ,         ,              ,     . ,          [6 -  .  .    . .: , 2015.],           .  ,     ,   ,  ,            堖    . ,       ,    ,      .      ,   ,     ,        .        ,        .   ,     ,   ,        頖    .

  ,     ,        .         .    ,     ,     ,             .

        , , .             ,  ,    , ,    .

 ,     ,    ,      .   ,    ,     ,           .

       ( ,           !)    -    -,   .

      ,         ,    .    ,      .      ,      .       : ,   ,       ,    .       :      ,     ,    ,    .

           堖 , , :



        ,     ,   .  ,    ,    ,         . , ,   ,    . ,    ,     ,         ,      .       ,     ,    .     ,    ,         ,      .      ,           .


䠖   頖     .              .      ,      ,    -      .

             ,               ,   ,     ?   ,    [7 - ,  .   ,        .  ,       :   ,      ,     ,   .      ,      砖     . ,         :  蠖 , , ,   ,    -. ࠖ , ,  ,        .    ,      ?    , ,   ,     ? , ? , 젖  .       (,    )       ].




 2

     


 2009   ,    ,        ,   (Margery T. Gans),       ,   [8 - Gans, Margery. What`s It All About? Attending to the Meaning of Eating Disorder. Paper presented at the Collaborative Ways to Address Disordered Eating on Campus: It Takes a Village conference. Cambridge, MA, April 17?18, 2009.]        .

         ,   ,  .         ,  ࠖ     .  XVII    , ,  [9 - ,     ,   ,     ,    ,      . ,  ( )   ,       ,        .       (Inga Saffron)  (Caviar):     . ,   -,     ,          .],            ,            .     ,   ,   .    XX       .    ,  ,   ,  , . ,           ,           .         ,        .          (    )       ,   -  .      ,      .       ,     ,    ,          . ,                .

      .        ,       ,        .       .   ,     ,      .  2001     Measure DHS    ,   22%      .         ,   ,  -   - .   ,     ,     .   ,        , 15%   ,    -       .   ,      ,   .     ,    .      ,  ,    .      [10 -       The Wall Street Journal.].  ,     .     ,        ,     ,         .         ,     ,   . ,     .

  XIX      .    ,  ,   ,     .        : , ,    ,  ,      ,    .    ,        . ,       :   ,  , ,    , ,     .           ,   .    ,   :        1015 .         ,    .     ,       頖         . ,    ,      .           .

            . ,             ,     :  " " ,      ,      ࠖ "", "".       ࠖ "", "".     ,       ,   "" (    ), "".    ,     "",  -: ,          18 ,     ,      ࠖ  22?23 ,      25?27 .     -""   ,               . ,  "",     " -"      ,   "  ,    ".       XIX      ""        ,   ,   ,  : ", !"  "  ?"[11 -    . .   ,                  XIX  XX .].

     ,             .    ,     ,       ,     .      XX , ,        ,         :         . ,     ,      :   :     ,          ,     ;      ( 1:26-27).      ,        .         ,      .      ,       .  ,      .

 XXI       :        ,         ,     , ,             (    ).      :   堖  ,      . ,   - .            ,     .     ,         .        :       ,      , ,   ,         .



  ࠖ     -       


,       ,         -    :  ,  , ,   ,      ,       ,       .   ࠖ     -       .   ,     ,     :     [12 -    :  -,   fathunters (  ),    ,  fatkillers ( ).],          .  ?

        蠖   ,       ,  ,     .   40         ,   :      ,  .    ,  .       , , ,     .          ,        , ,   ,  ,            .

,   ,            .        :         .               .       .          (Georges Vigarello) ,           [],   ,  -,       .

           ,    . ,                  .       XVII       .

,      :     XIX .     1873 젖    Littr&Robi            .             ,  ,    (Rossella Ghigi),   .  15        ࠖ      [13 - Rossella Ghigi. Le corps fminin entre science et culpabilisation ( .      ) http://www.cairn-int.info/abstract-E_TGS_012_0055-the-female-body-between-science-and.htm (http://www.cairn-int.info/abstract-E_TGS_012_0055-the-female-body-between-science-and.htm)).].

            .          ,           ,   .   ,       ,   ,   ,   .           ,    .

, ,   Votre Beaut,   1933   ,  L'Oral (      ,   ,  Maybelline, Lanc?me  Kiehl's).   1933       ,  Dr. Debec.       , ,    ,      .  ,    ,       .       .          .   :   .     ,     ,           ,      ,    .



   ,      


        ,      ,     .         ,   . 15  1968   Vogue     :    ,      .          [14 -  .   .   . .:  -, 2016.] ,              :                ,  .     ,   ,  ,   ,    ,      ,     .

  ,  ,    .    ,      ,     :  1986    Britannica    cellulitis,    "".         cellulite,    " ".

    2014   2015             22,8  (   IMS Health Pharmatrend).  2015         18 ⠖  7% ,   2014 .           ,        ,  -   ,      ,     .  ,        ,    .    2011             .

     LPG Systems      Cellu M6,            .  ,       .    ,      .    ࠖ   ,       :    ,    [15 -   : https://broadly.vice.com/en_us/article/cellulite-used-to-be-chill (https://broadly.vice.com/en_us/article/cellulite-used-to-be-chill).].

   ,               頖   ,     ,   .    1915            .        .    ,      ? ,  .      ,           ,    .         .            ,    .    [16 -  -  ,          (https://makeout.by/2017/02/09/100-let-reklamy-zhenskoy-epilyacii-kak-volosy-stali-zapretnymi.html (https://makeout.by/2017/02/09/100-let-reklamy-zhenskoy-epilyacii-kak-volosy-stali-zapretnymi.html)).]




  .


   .

   ,     (https://www.litres.ru/uliya-lapina/telo-eda-seks-i-trevoga-chto-bespokoit-sovremennuu-zhenschinu-issledovanie-klinicheskogo-psihologa/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


 .   . 15     .




2


., : Michelle M. Lelwica The Religion of Thinness: Satisfying the Spiritual Hungers Behind Women's Obsession with Food and Weight (   :    ,       ).




3


           (http://www.pravmir.ru/v-chem-provinilis-adam-i-eva-lekciya-andreya-kuraeva-v-video-formate (http://www.pravmir.ru/v-chem-provinilis-adam-i-eva-lekciya-andreya-kuraeva-v-video-formate)).




4


,            (Totem and Taboo: Resemblances Between the Mental Lives of Savages and Neurotics, or Totem and Taboo: Some Points of Agreement between the Mental Lives of Savages and Neurotics, (German: Totem und Tabu: Einige ?bereinstimmungenim Seelenleben der Wildenund der Neurotiker)),       ,   .    :         (    :     ).




5


     (   2  .   .  Theraplay) ().




6


 .  .    . .: , 2015.




7


,  .   ,        .  ,       :   ,      ,     ,   .      ,      砖     . ,         :  蠖 , , ,   ,    -. ࠖ , ,  ,        .    ,      ?    , ,   ,     ? , ? , 젖  .       (,    )       




8


Gans, Margery. What`s It All About? Attending to the Meaning of Eating Disorder. Paper presented at the Collaborative Ways to Address Disordered Eating on Campus: It Takes a Village conference. Cambridge, MA, April 17?18, 2009.




9


,     ,   ,     ,    ,      . ,  ( )   ,       ,        .       (Inga Saffron)  (Caviar):     . ,   -,     ,          .




10


      The Wall Street Journal.




11


   . .   ,                  XIX  XX .




12


   :  -,   fathunters (  ),    ,  fatkillers ( ).




13


Rossella Ghigi. Le corps fminin entre science et culpabilisation ( .      ) http://www.cairn-int.info/abstract-E_TGS_012_0055-the-female-body-between-science-and.htm (http://www.cairn-int.info/abstract-E_TGS_012_0055-the-female-body-between-science-and.htm)).




14


 .   .   . .:  -, 2016.




15


  : https://broadly.vice.com/en_us/article/cellulite-used-to-be-chill (https://broadly.vice.com/en_us/article/cellulite-used-to-be-chill).




16


 -  ,          (https://makeout.by/2017/02/09/100-let-reklamy-zhenskoy-epilyacii-kak-volosy-stali-zapretnymi.html (https://makeout.by/2017/02/09/100-let-reklamy-zhenskoy-epilyacii-kak-volosy-stali-zapretnymi.html)).


