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 ,       - ,     ,      .  The Economist    -;  Business Week,     ,        .



       ,   ,  ໠                .            .



     :        ,        ?                 ?  :   ,   .  ,       .



         ,     .   ,  ,           .   .       , , ,    .       .   McKinsey         43   ,        20 , Boeing, Delta Airlines, Hewlett-Packard, IBM, Johnson & Johnson, McDonalds, Procter & Gamble  .        .




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