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  ,   ,   18 .            .

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            Yahoo,    Apple,    Oracle,    ,    ,      ,      ,             .      :   ,    ,     (    ),        .

   ,    堖          ,            .

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         ,       ,     -  .            , ,     .    ,   ,    ,   ,   ,   ,    .         .     ,   .      ,       .

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  (Amazon.com)


  ,      ,         ,  Amazon.com.      .  砖         . ,  ,   .      ,     .

 ,       ,       ,   .        .   .            ,  .  ,       .      .

   -,    ,            ,             .           .       , ,           2,3%,     .   ,   Amazon.com.  ,    ,  .     ,       80 

            ,      .       ,         .       ,    㠖 z-Shops          ,  .

 1999 ,    Time Magazine        (  35).  :

Charles Lindberg, 25 ,  1927 ;   II, 26 ,  1952 ,   , 34 ,  1963 . Time      젖  ,    , ,   .    ,     .      .

      10 .       ,        ,            :

     ,         ,   .

,           ,     .    .    ,    ,     .    Amazon.  ,                       .     -  , ,    ,       .

   頖      .  ,    Amazon.com,      ,   .  ,         ,  頖        .

           .      -        .            ,      . ,    .   ,  ,     .      .

      ,        ,    .

   .    .

  ,    .

 , [1 - Π    chief executive officer, ,   ,    . ( . .)]Amazon.com




  (John Chambers, Cisco)


    ࠖ  -   .  ,        .   ,    .     .         Cisco.       .      .  , ,        ,   ,   ,           .

- ,         .  ,         Cisco, , ,   ,    2000 ,               .

 ,      ,     -  .          .        ,              ,     .      .        , ,              ,   .            .         .      .

         ,            .         ,   .      Cisco Systems,       .      ,    .  ,        ,   .   [2 -  master of business administration,    (.) (. .)],      ,    .    ,           ?

 ,      ,      .     ,   .        ,   .    .

,     ,  ,           .               ,   ,          .     , ,    ,    ,            .   ,       ,     Cisco.    ,     .     .

      ,     Cisco,    .        .

      ,    .   Cisco               ,           ,  Microsoft.    ,     ,  .    .         ?  ,     .   .    ,   ,    .     .   ,       ,     ,   ,  .

     -, Cisco       ,  Yahoo  Microsoft.        .    ,    90-      , Cisco      ,         .          .     . Cisco     ,    ,      .

            ,   ,     .  Cisco     ,      - .

    :       ,       .    . , , -        ,          Cisco.      ,      .      (Michelangelo Volpi), -    ,     ,       Cisco.  ,     , Cisco    .  1993 ,     ,    .

 ,    ,    ,  .      ,     .  ,         Cisco.        ,   .       .   䅻

   ࠖ          ,    .       Cisco  1991        Wang  IBM,    ,         .       ,     ,    , , ,    \\,          Nortel Networks  Lucent Technologies.

       ,   -  .     ,       .   ,   . ,     , -   -.    Cisco   ,        .       ,       .

  - ,    ,    . ,   1999   ,    ,    ,    12 .     ,        ,   .  ,   2000 ,       .          .       ,    .            , ,   Cisco        .

 ,  Cisco    Nortel  Lucent Technologies,         .   (Merril Lynch)         Cisco       , -,  5000     . Texas Instruments    .          Cisco.

             ,   .      - Texas Instruments.     , ,    ,      ,    -       .

        .     ,  .     ,  CNN, Time  USA Today,     Cisco.      ,  -    (Lou Barton).        , ,   ,    - .




  .


   .

   ,     (https://www.litres.ru/yan-halperin/top-menedzhery-internet-korporaciy-istorii-uspeha/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


Π    chief executive officer, ,   ,    . ( . .)




2


 master of business administration,    (.) (. .)


