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   30   26 ,    Power Pricing (Free Press, 1997), Manage for Profit, Not for Market Share (Harvard Business School Press, 2006), Hidden Champions (Harvard Business School Press, 1996)  Hidden Champions of the 21st Century (Springer New York, 2009).

       ,  International Journal of Research in Marketing, Management Science, Recherche et Applications en Marketing, Dcisions Marketing, European Management Journal,     .  1988.     Manager Magazin.         .




   


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   .

   ,     (https://www.litres.ru/german-simon/skrytye-chempiony-proryv-v-globaliu-pochemu-nemeckie-kompanii/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


Laurence C. Smith, Die Welt im Jahr 2050 Die Zukunft unserer Zivilisation, M?nchen: DVA, 2014, s. 39.




2


. Mauro F. Guilln, Where is globalization taking us? Philadelphia: Wharton School, 2010.




3


. Die Krise h?lt die Globalisierung nicht auf, Frankfurter Allgemeine Zeitung, 27. Januar, 2012, s. 18.       蠖 . Rolf Langhammer, Sind die goldenen Jahre der Globalisierung vorbei? Orientierungen zur Wirtschafts und Gesellschaftspolitik, Ludwig-Erhard-Stiftung Bonn, Juni, 2010, s. 4144.




4


Kathleen Madigan, Fast Growth for Sun-Belt Cities, The Wall Street Journal, Jun, 24, 2014, s. 7, The federal reserve projects the US economys long-run growth at 2.1 to 2.3 percent.




5


Michael E. Porter, Jan W. Rivkin. The Looming Challenge to U.S. Competitiveness, Harvard Business Review, March, 2012, p. 5462.




6


Ken-Ichi Ohmae, Macht der Triade Die neue Form weltweiten Wettbewerbs, Wiesbaden: Gabler-Verlag 1985.




7


Walter Russell Mead, The Myth of Americas Decline, The Wall Street Journal Europe, 10. April, 2012, p. 18.       70-    2005.




8


    ,     ,    軠  ,   ,     , ,   .         .




9


. Jochen Buchsteiner, Australiens Helmut Schmidt, Frankfurter Allgemeine Zeitung, 9. M?rz, 2012, s. 7.




10


. Mauro F. Guillen, Where is globalization taking us? Philadelphia: Wharton School, 2010.




11


. Susan J. Matt. The Homesick Citizens of the World, International Herald Tribune, 23. March, 2012, p. 15.




12


         ,       ,    .  , ,   .




13


      :       = 7379 5,1     .     24%       ,    .            0,49.




14


http://money.cnn.com/magazines/fortune/global500/index.html




15


. Economist, 5. September, 2009.  68%    2009.,               . , ,                     3000  4000 .




16


            .        .  2011.          ,        19     .          2011.    165    .  ,      ,  ࠖ  ,          . . Peter McKiernan  Danica Purg (.), Hidden Champions in CEE and Turkey Carving Out a Global Niche, New York: Springer, 2013.




17


Lewis Mumford, Technics and Civilization, London: Routledge&Kegan, 1934.




18


.  Daniel Kehlmann, Die Vermessung der Welt, Reinbeck: Rowohlt-Verlag, 2005.




19


End of Era for Japans Exports, Wall Street Journal Europe, 25. Januar, 2012, p. 14




20


IW-Dienst K?ln, Institut der Deutschen Wirtschaft, 12. Januar, 2012.




21


. Deutsche Unternehmen investieren mehr als andere, Frankfurter Allgemeine Zeitung, 12. M?rz, 2012, s. 14.




22


. Michael Porter. The Competitive Advantage of Nations, London: Macmillan, 1990.




23


Kathrin Hoeckel  Robert Schwartz, Lernen f?r die Arbeitswelt OECD Studien zur Berufsbildung / Deutschland, OECD September, 2010.




24


     ,   BMW AG (       26  2012.).




25


. Niall Ferguson, Wir erleben die finanziellen Symptome eines Weltkrieges, Frankfurter Allgemeine Zeitung, 24. Februar, 2009.




26


. Frankfurter Allgemeine Zeitung, 4. Juli, 2009, s. 13.




27


. Wirtschaftswoche, 16. April, 2012, Agenda.




28


Thomas Friedman. The World is Flat, New York: Farrar, Straus and Giroux, 2005.




29


 Amazon.com 14  2012.  1082    .




30


Pankaj Ghemawat, World 3.0, Boston: Harvard Business School Publishing, 2011.  ,      ,   ,         1%     1%,    ,              ?1.




31


John Quelch  Katherine Jocz, All Business is Local: Why Place Matters More than Ever in a Global, Virtual World, London: Portfolio, 2012.       CEIBS  .       .




32


   :   ,     .




33


      ,     $50100    250500  ( ,      ).         ,       .




34


. Fortune Global 500 The Worlds Largest Corporations, Fortune, August, 17, 2017.


