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  .


   .

   ,     (https://www.litres.ru/andrey-malygin-162790/marketing-v-sportivnoy-industrii-dlya-teh-kto-v-igre/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


 .  :   // :    .  1. 2017. .13




2


Global sports market total revenue from 2006to2015(inbillion U.S. dollars) // [Electronic resource]. Mode ofaccess: https://www.statista.com/statistics/194122/sporting-event-gate-revenue-worldwide-by-region-since-2004/




3


.




4


The Sport Business Industry // West Virginia University, 1987. // [Electronic resource]. Mode ofaccess: http://www.bellerophonproductions.com/FOSM.pdf




5


Robinson ., Hums ., Crow R, Philips D. Sport Industry Professionals. Aspen Publishers, Inc. Gaithersburg, Maryland, 2001. ..




6


 .     .  /: , 2006. .28.




7


  /  .  .,  .; . . .:  , 2010. .37.




8


Pitts B., Fielding L., Miller L. Industry segmentation theory and the sport industry: Developing asport industry segment model. Sport Marketing Quarterly, 3(1), 1524.




9


Sportswear inRussia. Euromonitor International, January 2017.




10


Deloitte Football Money League 2017// [Electronic resource]. Mode ofaccess: https://www2.deloitte.com/global/en/pages/consumer-business/articles/deloitte-football-money-league.html




11


Global sponsorship spending byregion from 2009to2018(inbillion U.S. dollars) //[Electronic resource]. Mode ofaccess: https://www.statista.com/statistics/196898/global-sponsorship-spending-by-region-since-2009.




12


Pitts B., Stotlar D. Fundamentals ofSport Marketing (3


Edition), 2007. p.69.




13


David Shilbury, Shayne Quick, Hans Westerbeek. Strategic Sport Marketing, 1998. p.13.




14


  /  .. . ; . . .:  , 2010. .37.




15


 .   / . . .:  , 1998. .15.




16


Sport Marketing 3rd EditionbyBernard Mullin, Stephen Hardy and William Sutton, 2007, p.11.




17


Matthew D Shank. Sports Marketing: AStrategic Perspective (5th Edition). Routledge, 2014.p.5.




18


Fullerton S., MerzG.R.The Four Domains ofSports Marketing: AConceptual Framework // Sport Marketing Quarterly, West Virginia University. 17. 2008. p.90108.




19


    ,        . ,       .


