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4.   ,   ,       ,       [10 - ibm.com/blogs/insights-on-business/gbs-strategy/cxos-set-sights-back-traditional-targets/ (http://www.ibm.com/blogs/insights-on-business/gbs-strategy/cxos-set-sights-back-traditional-targets/).].

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 ,   Lab126 (  Fire)     , Amazon     : ,  Echo,   Alexa  ,     [18 - bloomberg.com/features/2016-amazon-echo (http://www.bloomberg.com/features/2016-amazon-echo).].     ,     ,    ,   -      .    -,    Amazon       ,  .     ,  -,   ,     ,        ,         ,         -蠖     [19 - fastcompany.com/3039887/under-fire (http://www.fastcompany.com/3039887/under-fire).].

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notes








1


 .   .  Lean Startup       -. .:  , 2017.




2


meetup.com/topics/lean-startup (http://www.meetup.com/topics/lean-startup).




3


quora.com/What-causes-the-slack-at-large-corporations/answer/Adam-DAngelo (http://www.quora.com/What-causes-the-slack-at-large-corporations/answer/Adam-DAngelo).




4


  2017. FastWorks    General Electric Company.




5


vanityfair.com/news/2016/11/airbnb-brian-chesky (http://www.vanityfair.com/news/2016/11/airbnb-brian-chesky).




6


 .




7


     Lean Startup  -, 2013.; youtube.com/watch?v=TurkwAhv86k (http://www.youtube.com/watch?v=TurkwAhv86k).




8


wsj.com/articles/SB10001424053111903480904576512250915629460 (http://www.wsj.com/articles/SB10001424053111903480904576512250915629460).




9


25iq.com/2017/03/10/you-have-discovered-productmarket-fit-what-about-a-moat/ (http://www.25iq.com/2017/03/10/you-have-discovered-productmarket-fit-what-about-a-moat/).




10


ibm.com/blogs/insights-on-business/gbs-strategy/cxos-set-sights-back-traditional-targets/ (http://www.ibm.com/blogs/insights-on-business/gbs-strategy/cxos-set-sights-back-traditional-targets/).




11


marketrealist.com/2015/12/adoption-rates-dizzying-heights (http://www.marketrealist.com/2015/12/adoption-rates-dizzying-heights).




12


 .    General Motors. .: , 2017.




13


steveblank.com/2010/07/22/what-if-the-price-were-zero-failing-at-customer-validation (http://www.steveblank.com/2010/07/22/what-if-the-price-were-zero-failing-at-customer-validation).




14


Jack Welch and John A. Byrne, Jack: Straight from the Gut (New York: Warner Business Books, 2001), p. 330.




15


forbes.com/sites/miguelhelft/2015/09/21/dropboxs-houston-were-building-the-worlds-largest-platform-for-collaboration/#58f0ccd9125e (http://www.forbes.com/sites/miguelhelft/2015/09/21/dropboxs-houston-were-building-the-worlds-largest-platform-for-collaboration/#58f0ccd9125e); fortune.com/2016/03/07/dropbox-half-a-billion-users (http://www.fortune.com/2016/03/07/dropbox-half-a-billion-users).




16


techcrunch.com/2013/11/02/welcome-to-the-unicorn-club/ (http://www.techcrunch.com/2013/11/02/welcome-to-the-unicorn-club/).




17


forbes.com/sites/howardhyu/2016/11/25/this-black-friday-jeff-bezos-makes-amazon-echo-sound-better-than-google-home/#11dc97a66cc4 (http://www.forbes.com/sites/howardhyu/2016/11/25/this-black-friday-jeff-bezos-makes-amazon-echo-sound-better-than-google-home/#11dc97a66cc4); wired.com/2014/12/jeff-bezos-ignition-conference/ (http://www.wired.com/2014/12/jeff-bezos-ignition-conference/); fastcompany.com/3040383/following-fire-phone-flop-big-changes-at-amazons-lab126 (http://www.fastcompany.com/3040383/following-fire-phone-flop-big-changes-at-amazons-lab126).




18


bloomberg.com/features/2016-amazon-echo (http://www.bloomberg.com/features/2016-amazon-echo).




19


fastcompany.com/3039887/under-fire (http://www.fastcompany.com/3039887/under-fire).




20


       The Startup Way  The Toyota Way. . .




21


 .  Toyota: 14     . .:  , 2018.




22


sec.gov/Archives/edgar/data/1018724/000119312505070440/dex991.htm (http://www.sec.gov/Archives/edgar/data/1018724/000119312505070440/dex991.htm).


