     
 


      ,      .     ,             .   .    .    ,  ,  .





     



 



 ,2019



ISBN978-5-4490-3335-2

     Ridero







     ,      .

    ,         .   .    .

   ,  ,  .

    Brandtech   .   .




I   





1.1  .    ,    


  






   [1]



   (face detection technology FDT)   ,   ,     .      ,        .

         .            ,   .  ( )   .

       .    ,      .

     .         .

 -          ,    . ,  - (CDO & Head ofProduct Kairos,  Human Analytics Kairos) [3]:



,  Kairos           (FACS),   .   ,     .    ,  FACS       .         (,  ),      . ,     蠫.


   ,    



蠖    .    ,   ,    ,     

( -, Kairos)







   [3]



     ,     ,    ,     . Ƞ,  -  ,    ,     .      .

      -         .     ,  ,               .    ,  ,   ,   ..

   ,     ,    ,    ,   ,      .




1.2  . FDT  .  FDT


    






   [4]



    ,      .

-,          .          ,   ,  ,  .

         ,     shirring,   .          .              .     ,          .

   ,      ,   .     ,   ()    .

         .       ,     - ,      (      ,     ).

     ,     .



   






   [5]



        .

  ,   ,  ,    .   ,   Kinect   ,        .       ,     ,      .    Facebook,         .     .    ,     -,     ,  . , , Facebook, Google Apple  ,      .



 FDT






   [6]



FDT       . ,     ,        ;     ,           .

 ,         ,     .             .

    , ,     ,          mainstreet.        ,      -,               .

               - ;  , ,    Walmart,     .




  .


   .

   ,     (https://www.litres.ru/margarita-akulich/raspoznavanie-lic-v-marketinge-i-riteyle/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .


