    (FMCG)
 


       (FMCG),      FMCG.    ,  ,  FMCG.    ,     FMCG       .





    (FMCG)



 



 ,2019



ISBN978-5-4496-8179-9

     Ridero







       (FMCG),     FMCG.    ,  , FMCG.    ,    FMCG      .

   .        .




I   (FMCG)











1.1   . 


   



   (FMCG)    (CPG)  ,     .     ,     , ,  ,     .

  , ,      FMCG.         .

   ()          ,  -    .  FMCG, ,  , , ,   ,  .  ,    ,  ,   ,    .     /  ,   .








  FMCG    ,  ,  ,   .  ,       .

 BASES, 84% ,   FMCG,     ,      ,        .   , 47%  ,         [1].

                FMCG. ,  ,     AGOF, 73%    .  , 83,7% - ,      , 68,3%    [1].  ,      ,         ,       .

 FMCG         .   .      FMCG . Ƞ    .      ,           .












    FMCG.        FMCG,      ,  ,      .

    ,  .           .         ,      .




1.2 FMCG.  


 FMCG








    FMCG.

Ѡ  

 

  (   ,   )

 

  

 



Ѡ  

 









 






 



        .          ,             . FMCG    ,     ,         .

,  FMCG  ,     ,        . ,  FMCG   4-           3    .




1.3  FMCG.   FMCG.    







  FMCG

   FMCG       (ISIC) (3):

ISIC 5211   

ISIC 5219    

ISIC 5220   ,     

ISIC 5231    ,   

  ISIC 5251

  ISIC 5252  

ISIC 5259 

ISIC 5269   

  FMCG








   FMCG  :

1512 




  .


   .

   ,     (https://www.litres.ru/margarita-akulich/marketing-bystro-oborachivauschihsya-tovarov-fmcg/)  .

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