    .      $
  


     ,                   .           ,        .                  .      ,          ,  .      ,  ,    .         .         :   ,    ,    ,         ,          ?       .            ,        .





 

    .      $








 ,

   UCS



        .      ,         ,      .  , ,         .            ,       .

       ,     ,     , , ,   .

            .          ,    . ,  ,  ,        ,       .

            .    ,   ,    ,      .

      :   --          .         . ,      r_keeper    ,    ,   ,       .    ,      ,              .      ,   , - ,   ,        .

       ,         ,       .   , ,    ,            ,   .




 







       FMCG.    Metro Cash&Carry, Yum! Brands Inc., , Mail. Ru.Group.       .       .   ,   . ,   ,      .    .     ,   ,    e-commerce.        ,    .







     .                        .             .  :         ?       .            .           .        ,       .  -     .  ,       .  ,  ,    ,     ,      ,     .      (    ,   )  .  :     ?   -   ?          .

   ,    ,       foodtech- , ,   ,            .        .

  ,      .     20 .     .     .        , ,   .

           : , ,  ,    ,   ,   .      ,     ,       .  90%     ,   .   ,   ,     . ,       50/50,         .




 1

   ?








 


      .  ,          .        .   ,      .  ,           foodtech       .     50%      .        Just Eat    375 000      75 000 -. ,       ,    . (:  Dealroom Food Delivery Tech: Battle for the European Consumer,  2017 ).

     50-   ,      .       .          Grubhub  274 000       55 500 -.

         .       2000-.        YEMEKSEPETI   10 000    150 000   .

         2000-.            2002 ()   2004 ().

        : /  .  ,          .          , ,       .

 2008         .     ,  - .      .  2009        Delivery Club.




     


 Target Global,   foodtech     1,4 .   Rocket Internet,    foodtech-,     ,  324 .  ,       .    . ,   ,    foodtech   .

              .            :  35  ,     -,      .  ,           .



-6      :

DoorDash   $12,6 

Delivery   $9,1 

Just Eat  $5,69 

Swiggy  $3,3 

Takeaway.com  $3,41

Deliveroo  $23 

(   Insights  Five Seasons Ventures.)



,     (,   .),        .  ,       . Amazon  .         . ,     Igoods, Instamart,         FMCG      .




 2

       ?








     


         ,       ,      .   ,    ,      .

   NPD Group,     2017    2018        19%.    2018  -   7,3%       .

  USBC,  2019        20%.   ,  ,  37%.

 14%       (PricewaterhouseCoopers).       ,         36% .    ,       - .           .     ,           .

      .     49%   51% .   , ,    ,      ,  , 67%  33% (Delivery Club  Mediascope).     -       ,  .

          .   2017    2018        27%  48% .             77%.

     80% .   .    ,     ,    .          (28%),   -    (32%),      (36%),           (25%).

,      ,   ,       ,        .

   ,  , ,     .   ,        920  1500 .  ,               . (: NPD Group, Delivery Club, Mediascope,   , Rusability, PricewaterhouseCoopers.)

     ,        ,  -   .      ,    ,         .       2008 .  2018        800        3500        .          2018       .    -       .



?  








 ,

     



         2018    ,           .         .         ,           ,    ,          .

         ,      ,   20152016        8%.         ,   ,        .       2013 .         .






.1.       5 

(:   ,     2018 , -)






.2.       , 2017 , %

(:   ,     2018 )






. 3.          , 20142018, %

(:   ,     2018 , -)



     2019 ,     ,     2019    1,6%,    1,5  .  ,    ,     ,     +13,1%  +1,1%    +1,9%  .                 .          ,     .

  , Delivery Club  . ,        ,    .    Delivery Club,   120 ,      10 000 . .     24         9 500 ,      .      ,        .   ,         .

        ,   Delivery Club       2018   2019     ,   .   2017    2019        .   2018    1     . ,  ,     Mail.Ru Group,    2019       Delivery Club  2 .

,                 20%.             .

 -    ,   ,        2017    2018   19%     20162017 .    .    ,     ,      .       .    2018 ,   NPD,    21%  ,      .

      ,       .     .  ,    ,  .        .      , -    .      .     ,           .       ,   .      Dominos Pizza        -  ; GrubHub  Just Eat     Alexa; OrderUp     Apple Watch; TVtakeaways      Samsung Smart TV; Pizza Hut   c Accenture  Visa       ,      .           .              .    , ,      ,      .          ,      ,  ,   .

  NPD,             ,     - (, , , ,  , , , , , , , , ).    2016       39%  ,   2017-    46%.   ,      ,  -  ,   , , ,      .      2017   --    60%,   ,      65%    2016-.     2018   -     7,3%      2017 .

        ,      ,     .    (,   ,   ,       )       e-commerce,      .    Statista,  16,5%    - ,       28,5%,     47,7%.

 ,          ,     ,   .                  2017   2018  7%,     ,   ,     8%.     ,        .

          :    (, ,  , --,   )   23%,         -   15%.    -           .     .   2GIS,    100 000   3951 ,  ,  -  1211,      608,    591     549.






.4.     100 000  (2018.)



  2018       ,    - Nielsen        (     ).     2018    -.    1200 ,          .

   ,      :

    31%

  -   30%

    18%

-    18%



   ,  ,         ,   Nielsen.   2018          1250 ,        1240 .        Nielsen  .      ,  20172018         :      ,        .    ,  , ;            ,        2018.

     , Delivery Club  . ,       . -      .                   ,      , ,   .

  ,         .          ,       20152018 .       ,         .    ,     2022     :            ,          .  ,         . ,                .     ,   .

            ,   Nielsen;       62% .  ,                 ,   ;  16%  ,      .          31%         .

     ,          57% .   :              .          ,    , ,      .

 ,       ,  FMCG.      ,   . ,     .    ,    -     .    .     ,   ,   ,     .  , ,      ,    .




  .


   .

   ,     (https://www.litres.ru/artur-chistyakov/kak-zarabotat-na-dostavke-edy-iz-punkta-a-v-punkt/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .


