   YouTube
 

 


YouTube       .        .    YouTube     ,   . 堖    .       YouTube     ,      ,  ,      .





 ,  

   YouTube:       



YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer



    http://SeanCannell.com (http://seancannell.com/).



  

  

  . 

  . 

 . 

  . 

  . 

- . 



  .           () .  ,  ,   ,  ,   ,          .  ,   ,     ,  ,          ,      ,   ,       .

,      ,  ,   ,        () ,        ,    .



 2018 Sean Cannell & Benji Travis

Published by special arrangement with Scribe Media in conjunction with their duly appointed agent 2 Seas Literary Agency and co-agent SAS Lester Agency & Associates

    , , .   , 2020


* * *


    Video Influencers.     ,        .        -,     ,         



     -!

          YouTube.    #YouTubeSecrets,      !     ,     -      .

  !








  ,  YouTube    ,    .    YouTube   ,       ,          .

 CNBC[1 - Connley, Courtney. This 23-year-old went from waitressing to earning millions as YouTubes slime queen. http://CNBC.com (http://cnbc.com/) (  26  2018.).]     ,     Slime Queen.           堖    젖      .        ,         .

     Adweek.com (http://adweek.com/)[2 - ONeill, Megan. Thousands Of YouTube Channels Now Making 6-Figures On Advertising Revenue Alone. http://Adweek.com (http://adweek.com/) (  26  2018.).],  2012.         YouTube ,    ,    ,   YouTube Creators[3 - Mohan, Neal. Additional Changes to the YouTube Partner Program (YPP) to Better Protect Creators. http://Youtube-Creators.GoogleBlog.com (http://youtube-creators.googleblog.com/). (  26  2018.).]   ,   ,   ? ,    40%.     ,             ,    .     [4 - Ames, Eden. Digital to Beat TV in Ad Spend by 2018. http://AmericanMarketingAssociation.AMA.org (http://americanmarketingassociation.ama.org/) (  26  2018.).],  2018.                 $160,        .

 ,         YouTube-.          -.   .  ,        ,        .             ,         YouTube,  ,    ,    .    .

         .   YouTube-   ,     ,          .       ,        Food Network        .    ,    ,     3 ,         .

 ,  ,   YouTube   Growing Your Greens.  ,     2009.,     ,  ,   ,        ,        .     1400       67    ,     ,  堖   ,     ,  .

, , ,  ,         .      ,    ,     ,        .

  ,     YouTube  .   , ,   .   ,     ,    ,     ,            .

   . ,    ,  ,          .       8000 ,        .       ,     .

,  : ,    ,     YouTube ,    .  .   Huffington Post[5 - Diamandis, Peter. The Rising Billion New Consumers Will Arrive by 2020. http://huffingtonpost.com (http://huffingtonpost.com/) (  26  2018.).]   :      35  ,       ,     .  ,     ,    YouTube.      .

 ,   ,       .  ,        ,       ?  :     .  ,     ,       堖   .         HD-,   ,     .

 ,        ,           .   , ,  ,    ,      .         ,   .       ,        .      YouTube.     ,   ,      ,   ,   .

   YouTube  ,  ,  -         - 堖   ,      .          ,        .




 ?


           ,  ,  ,   .        ,      ,          .      ,       .    ,   ,       .

            .      ,    -  .       .

,    ,     ,       Forrester Research[6 - Quivey, James. How Video Will Take Over The World. http://Forrester.com (http://forrester.com/) (  26  2018.).],     1,8 .  ,    ,   , ,        ,       .

 ,     .          .        ,       ?   [7 - 50Wheel. The Top 50 Video Marketing Statistics of 2018. http://50wheel.com (http://50wheel.com/) (  26  2018.).] ,  55%       .  Small Business Trends[8 - Vernon, Jace. Video Marketing Stats Every Business Should Know For 2018. http://marketinghy.com (http://marketinghy.com/) (  26  2018.).] ,   2019. 80%  -   .




 Youtube?


 YouTube     ?  :     ,   Google,   [9 - Smith, Craig. YouTube Stats and Facts (March 2018)/By the Numbers. http://ExpandedRamblings.com (http://expandedramblings.com/) (  26  2018.).]   ,          .       Google,         .   YouTube     . Facebook, Twitter, Instagram  Snapchat    ,   YouTube      ,         .

     , ,   ,       YouTube.  , -   ,    ,   ,     . YouTube         .   YouTube    ,       1,5  ,         [10 - Shinal, John. YouTube claims 1.5 billion monthly users as it races to boost video-ad business. http://CNBC.com (http://cnbc.com/) (  26  2018.).].         .

 , YouTube  .      .         HD   4K-  .    ,         20  .        , ,     ,     .  YouTube     .              . ,      .            .

   YouTube  .   ,       ,      .     蠖    ,  Google   ,     .        YouTube,    . ,        .

     ,       ,       .            .  2010.,  YouTube   [11 - Gutelle, Sam. There Are Now 2,000 YouTube Channels With At Least One Million Subscribers. http://TubeFilter.com (http://tubefilter.com/) (  26  2018.).],      ,    .   ,     .    Think with Google[12 - Video, Consumer Insights. YouTube user stats from Brandcast 2017: 3trends in video viewing behavior. http://ThinkwithGoogle.com (http://thinkwithgoogle.com/) (  26  2018.).],  2018. ,      ,   75% ,   . ,  , ,         ,       .




  


, , :              YouTube?       ?      ,        YouTube,     .

     YouTube           ,    .                 Google AdSense     .    ,        YouTube,   .          .

, ,       ,       .     .    ,        ,    ,       Video Influencers.          10   250 000 .

         .    ,  - , ,      ,  .        .    ,     ,    ,   ,        -.

      , , ,  ,      ,  ,            .          YouTube,      ,      ,      .




 


    ?         ,     2008.              .     ,      YouTube   .

    ,   ,     ,    ,      .            ,        YouTube.

,               YouTube.     :      ,   ,   ,     ,     ,     .

    ,        :    ,      ,   . ,       YouTube,     ,     .        ,       .

 ,          YouTube     ,   ,         . ,       ,     ,   ,    ,     .     ? ,     .     ,    ,     .   :  ⠖  ⠖  .

,    ,     ,     ,   ,   ,       .  ,      ,   ,      .




 

:  ʻ








 1

:      



 ,     ,     ,  .

 

    ,     YouTube?   ,  .   ?     ,         ,     .

        .  ,   .   .    ,  ,  ,       .    ,     ,  .

        ,          Dancember.     ,      .  ,    ,              .

 ,      .       ,   ,     .   ,     .   -     ?

   ,     ,       :   ,  .   .  ,      ,      ,  ,   ,          .

  ࠖ       .      ,      ,    .    ,    ,     ,    .

      YouTube.           ,     Nike:   . ,   ,     ,     .

 ,        . -    .    .   ,    ,     .    ,      YouTube, -       ,  .     ,           .       .      .




  .


   .

   ,     (https://www.litres.ru/pages/biblio_book/?art=50396775)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


Connley, Courtney. This 23-year-old went from waitressing to earning millions as YouTubes slime queen. http://CNBC.com (http://cnbc.com/) (  26  2018.).




2


ONeill, Megan. Thousands Of YouTube Channels Now Making 6-Figures On Advertising Revenue Alone. http://Adweek.com (http://adweek.com/) (  26  2018.).




3


Mohan, Neal. Additional Changes to the YouTube Partner Program (YPP) to Better Protect Creators. http://Youtube-Creators.GoogleBlog.com (http://youtube-creators.googleblog.com/). (  26  2018.).




4


Ames, Eden. Digital to Beat TV in Ad Spend by 2018. http://AmericanMarketingAssociation.AMA.org (http://americanmarketingassociation.ama.org/) (  26  2018.).




5


Diamandis, Peter. The Rising Billion New Consumers Will Arrive by 2020. http://huffingtonpost.com (http://huffingtonpost.com/) (  26  2018.).




6


Quivey, James. How Video Will Take Over The World. http://Forrester.com (http://forrester.com/) (  26  2018.).




7


50Wheel. The Top 50 Video Marketing Statistics of 2018. http://50wheel.com (http://50wheel.com/) (  26  2018.).




8


Vernon, Jace. Video Marketing Stats Every Business Should Know For 2018. http://marketinghy.com (http://marketinghy.com/) (  26  2018.).




9


Smith, Craig. YouTube Stats and Facts (March 2018)/By the Numbers. http://ExpandedRamblings.com (http://expandedramblings.com/) (  26  2018.).




10


Shinal, John. YouTube claims 1.5 billion monthly users as it races to boost video-ad business. http://CNBC.com (http://cnbc.com/) (  26  2018.).




11


Gutelle, Sam. There Are Now 2,000 YouTube Channels With At Least One Million Subscribers. http://TubeFilter.com (http://tubefilter.com/) (  26  2018.).




12


Video, Consumer Insights. YouTube user stats from Brandcast 2017: 3trends in video viewing behavior. http://ThinkwithGoogle.com (http://thinkwithgoogle.com/) (  26  2018.).


