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   Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC

     



  .

                    .



All rights reserved including the right of reproduction in whole or in part in any form.

This edition published by arrangement with Portfolio, an imprint of Penguin Publishing Group, a division ofPenguin Random House LLC.



 Leander Kahney, 2019

    ,    , .  ,  , 2020


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 2011    CEO[1 - CEO Chief Executive Officer,     ,    .    蠖   . . .] Apple,     .         堖        .   ,     ,   ,        .      Android      ,     ,     Apple.

  .    ,   Apple     .       :       ,       .    [2 - Anita Balakrishnan and Sara Salinas, Apples Cash Hoard Falls to $267.2 Billion, CNBC, 2  2018.,  : 10  2018. www.cnbc.com/2018/05/01/apple-q2-2018-earnings-heres-how-much-money-apple-has.html (http://www.cnbc.com/2018/05/01/apple-q2-2018-earnings-heres-how-much-money-apple-has.html).].       2010ࠖ   267,2  ,   ,     220         [3 - Stephen Grocer, Apples Stock Buybacks Continue to Break Records, New York Times, 1  2018.,  : 10  2018. www.nytimes.com/2018/08/01/business/dealbook/apple-stock-buybacks.html (http://www.nytimes.com/2018/08/01/business/dealbook/apple-stock-buybacks.html).].  ,        271  [4 - Financial Report of the United States Government, FY2017 (Washington, DC: Federal Accounting Standards Advisory Board, 2017), 10. www.fiscal.treasury.gov/fsreports/rpt/finrep/fr/17frusg/02142018_FR(Final). pdf (http://www.fiscal.treasury.gov/fsreports/rpt/finrep/fr/17frusg/02142018_FR%28Final%29.pdf).].

 ,     ,  ,      2018[5 -             . ,     1  30 .  ,    Apple    2018,          1  30  2017. . .],     , Apple  88,3    20  [6 - Apple Inc., Apple Reports First Quarter Results, news release, 1  2018. www.apple.com/ca/newsroom/2018/02/apple-reports-first-quarter-results.]. Facebook,    2,2 ,   2017   40,6  [7 - Facebook Reports Fourth Quarter and Full Year 2017 Results, Facebook, 31  2018.,  : 10  2018. https://investor.fb.com/investor-news/press-release-details/2018/facebook-reports-fourth-quarter-and-full-year-2017-results/default.aspx (https://investor.fb.com/investor-news/press-release-details/2018/facebook-reports-fourth-quarter-and-full-year-2017-results/default.aspx).].     ,       Apple    ,   Microsoft         2017 ( 90  )[8 - Microsoft Annual Report 2017, Microsoft Store,  : 10  2018. www.microsoft.com/investor/reports/arl7/index.html (http://www.microsoft.com/investor/reports/arl7/index.html).].

   Apple      :



iPhone     .  .   ,     ,   1,2   [9 - Apple iPhone Sales 2018., Statista,  : 10  2018. www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter (http://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter).]        ,    .          1 .  , Android    ,  Apple    [10 - Chuck Jones, Apple Continues to Dominate the Smartphone Profit Pool, Forbes, 3  2018.,  : 10  2018. https://www.forbes.com/sites/chuckjones/2018/03/02/apple-continues-to-dominate-the-smartphone-profit-pool/#492b439361bb (https://www.forbes.com/sites/chuckjones/2018/03/02/apple-continues-to-dominate-the-smartphone-profit-pool/#492b439361bb).]:   80%    .  Apple     30?40%- ,          [11 - Apple Inc. Gross Profit Margin (Quarterly), YCharts,  : 10  2018. https://ycharts.com/companies/AAPL/gross_profit_margin (https://ycharts.com/companies/AAPL/gross_profit_margin).].  Apple        iPhone X   [12 - iPhone Will Grab More Market Share as Samsung Falls in 2018., Cult of Mac, 13  2018.,  : 10  2018. www.cultofmac.com/528725/iphone-will-grab-market-share-samsung-falls-2018 (http://www.cultofmac.com/528725/iphone-will-grab-market-share-samsung-falls-2018).],         .

Apple      .      iPhone   ,  Apple            [13 - Apples Market Share Increases After Mac Shipments Rise in 2017, Cult of Mac, 12  2018.,  : 10  2018. www.cultofmac.com/523037/apples-market-share-increases-mac-shipments-rise-2017 (http://www.cultofmac.com/523037/apples-market-share-increases-mac-shipments-rise-2017).].    :  ,   2011,       26% , ,   -      .     Apple       : 5% 2011  7% [14 - Mark Rogowsky, Race to $1 Trillion: Tim Cook, Apple Redefining Winner Take All, Forbes, 3  2017,  : 10  2018. www.forbes.com/sites/markrogowsky/2017/08/03/apple-is-redefining-winner-take-all-as-the-cook-era-hits-new-peak/#26981cc44391 (http://www.forbes.com/sites/markrogowsky/2017/08/03/apple-is-redefining-winner-take-all-as-the-cook-era-hits-new-peak/#26981cc44391).].  ,    , ,      iPhone, Apple      .

Apple      .    2015   Apple Watch[15 - Horace Dediu,   Twitter, 2  2018., 4:46. https://twitter.com/asymco/status/991645023119790080 (https://twitter.com/asymco/status/991645023119790080).]       ,        . Apple Watch   :  40   50-     [16 - Todd Haselton and Anita Balakrishnan, Apple Watch Sales Up 50 Percent for Third Consecutive Quarter, CNBC, 2  2017.,  : 10  2018. www.cnbc.com/2017/ll/02/apple-watch-sales-up-50-percent-for-the-third-quarter-in-a-row.html (http://www.cnbc.com/2017/ll/02/apple-watch-sales-up-50-percent-for-the-third-quarter-in-a-row.html).].     Apple   Rolex[17 - Apple Watch Made $1.5 Billion More Than Rolex Last Year, Cult of Mac, 26  2016.,  : 10  2018. www.cultofmac.com/425038/apple-watch-made-l-5-billion-more-than-rolex-last-year (http://www.cultofmac.com/425038/apple-watch-made-l-5-billion-more-than-rolex-last-year).].    AirPods[18 - Joe Rossignol, KGI: AirPods Shipments Will Double Next Year Given Strong Demand, MacRumors,  : 10  2018. www.macrumors.com/2017/12/04/kuo-airpods-shipments-double-in-2018 (http://www.macrumors.com/2017/12/04/kuo-airpods-shipments-double-in-2018).]: 2018    50   AirPods Beats.      HomePod[19 - Felix Richter, Infographic: Apples Other Products on the Rise, Statista, 26  2018.,  : 10  2018. www.statista.com/chart/14433/apples-other-products-revenue (http://www.statista.com/chart/14433/apples-other-products-revenue).]  Apple   -, ,  10    .

   Apple    .    2018    9,1  [20 - Apple Inc., Q2 2018 Unaudited Summary Data. www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf.]       ,         Dish Network.     Apple   ,       Fortune 500[21 - Mike Murphy, Apples iPhone Business Has More Revenue Than Amazon, Quartz, 2  2017.,  : 10  2018. https://qz.com/1119147/apple-is-two-fortune-100-businesses-and-three-fortune-250-businesses-in-one-aapl (https://qz.com/1119147/apple-is-two-fortune-100-businesses-and-three-fortune-250-businesses-in-one-aapl).].  [22 - Chloe Aiello, Apple Services Revenue Could Soar to About $50 Billion Faster Than Even CEO Tim Cook Lets On: Tech Investor Calacanis, CNBC, 1  2018.,  : 10  2018. www.cnbc.com/2018/08/01/apple-services-will-be-a-money-printing-machine-jason-calacanis.html (http://www.cnbc.com/2018/08/01/apple-services-will-be-a-money-printing-machine-jason-calacanis.html).] ,    Apple   ,     2020  50   , ,  Mac  iPad,  ,    ,  Disney Microsoft.



  ,  ,  .  ,  Apple    ,         堖       ⠖  ,  - Apple      . , GM Ford    ,   Nokia Motorola.

  , Apple    ࠖ   ,    .  ,                 .       ,   ,     ,  .                ,     .   Apple      ,  ,           .           .     .    ,     ,        .

  ,        ,   .   2017         Apple      [23 - Apple Inc., SEC Filings, Annual Report,  : 10  2018. http://investor.apple.com/secfiling.cfm?filingid=1193125-17-380130&cik=320193.],          .          ,   , ,          ,           ,    Apple.



[24 - Accessibility, Apple,  : 10  2018. www.apple.com/accessibility.]. Apple ,           .

[25 - Education, Apple,  : 10  2018. www.apple.com/education.]. Apple ,    堖           .

 [26 - Environment, Apple,  : 10  2018. www.apple.com/environment.].       Apple      .

  [27 - Inclusion & Diversity, Apple,  : 10  2018. www.apple.com/diversity.]. Apple ,      .

  [28 - Privacy, Apple,  : 10  2018. www.apple.com/privacy.]. Apple          .   Apple   ,         .

 [29 - Supplier Responsibility, Apple,  : 10  2018. www.apple.com/supplier-responsibility.]. Apple              .



   ,  ,            Apple.  ,             Apple.  ,                Apple,    ,      , ,    ,       ,    ,  Apple.

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* * *


 , 11  2011,    ,       .       :       -.            .    2003.    ,      ,    .   ,  ,   [30 - Brent Schlender and Rick Tetzeli, Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader (Toronto: Signal, 2016). .     :  .,  .   . (http://litres.ru/pages/biblio_book/?art=12237782) .: ,   , 2015.]. ,  .  ,   ,    .

,       CEO Apple.          ,    .    ,    蠖 ,   ,  ,     - .      ,       ,       .      ,  2011,      :    .      .    [31 - Biographer Isaacson Describes the Man Who Co-founded Apple , Commonwealth Club, 14  2011.,  : 10  2018. www.commonwealthclub.org/events/archive/transcript/walter-isaacson-talks-steve-jobs (http://www.commonwealthclub.org/events/archive/transcript/walter-isaacson-talks-steve-jobs).].   ,        .      ,  .

  ,                   ,  ,  ,     Apple     .  ,    New York Times Yahoo, :    ,            .  -    ,            [32 - David Pogue, Steve Jobs Reshaped Industries, New York Times, 25  2011.,  : 10  2018. https://pogue.blogs.nytimes.com/2011/08/25/steve-jobs-reshaped-industries (https://pogue.blogs.nytimes.com/2011/08/25/steve-jobs-reshaped-industries).].      Apple  ,          ,    .

           ,        .       ,  ,    .       ,  ,   .      ,        ,      .   ,       .          .     -   :          ,      ? , ,       !  .      :   ,    ?     ,       ,   ,       [33 - Schlender and Tetzeli, Becoming Steve Jobs, 404.].

      :  ,      .       ,      ,      ,           ,   .       ,        Apple.      .        ,     .    ,     ,       [34 - Schlender and Tetzeli, Becoming Steve Jobs, 404405.]. Ƞ,           젖   ,     .  ,   -[35 - Schlender and Tetzeli, Becoming Steve Jobs, 405.],  .        .




ꠖ  


     ,  ,     -  .    .    ,         .    ,    Apple, ,   ,       ,  ,          Apple   .

     Apple      ,        CEO  .            젖   ,     ,     ,  Apple.      -   ,     .

  ,       ,  .           iMac      Apple  ,   .     .      Apple   ,      iMac, iPod, iPhone  iPad , ,   .     .        ,     ,   .                (   ).        .

 ,  ⠖        蠖     ,       .    ,  Apple        :     .           ,     .

  ,      Apple [36 - Philip Elmer-Dewitt, Scott Forstall Is Apples CEO-in-Waiting Says New Book, Fortune, 17  2012.,  : 10  2018. http://fortune.com/2012/01/17/scott-forstall-is-apples-ceo-in-waiting-says-new-book (http://fortune.com/2012/01/17/scott-forstall-is-apples-ceo-in-waiting-says-new-book).],   ,  ,       -     iOS.        ,    MacOSX    Macintosh.  -       iPhone,       .       ,          Mercedes-Benz SL55 AMG.  Bloomberg   -[37 - Adam Satariano, Peter Burrows, and Brad Stone, Scott Forstall, the Sorcerers Apprentice at Apple, Bloomberg Businessweek, 13  2011.,  : 10  2018. www.bloomberg.com/news/articles/2011-10-12/scott-forstall-the-sorcerers-apprentice-at-apple (http://www.bloomberg.com/news/articles/2011-10-12/scott-forstall-the-sorcerers-apprentice-at-apple).],    ,       CEO.  Apple,   ,       .

   -   ,     ,     .  ,               Apple,  , 2011,     ,     .

       ,    , 2008,        Fortune  .   .    ,   ,     .    .    蠖    ,     [38 - Adam Lashinsky, Apples Tim Cook: The Genius Behind Steve Jobs, Fortune, 24  2008.,  : 10  2018. http://fortune.com/2008/ll/24/apple-the-genius-behind-steve (http://fortune.com/2008/ll/24/apple-the-genius-behind-steve).].       .       ,      ,      .

        Apple    .            .    ,  2009 2011    -  ( 2003      ).   ,   Apple      .       ,         ,     ,      Apple   .

      .  2010 ,    ,  58   ,      . ,    ,        [39 -        Apple.           ,    -    . . .]    .      ,            2016,      2021[40 - SEC Form 4, Statement of Changes in Beneficial Ownership,  : 10  2018. www.sec.gov/Archives/edgar/data/320193/000118143111047180/xslF345X03/rrd320669.xml (http://www.sec.gov/Archives/edgar/data/320193/000118143111047180/xslF345X03/rrd320669.xml).].    ,   ꠖ   CEO,   Apple.




 . ꠖ  


            CEO      .      ,        ,        Apple,   -    .      ,   .  ,        ,  ,       Apple.

      :      ,      .       ,   ,           ,        ,   -.          -.   ,        CEO,       ,  Genentech[41 - Genentech (Genetic Engineering Technology)   ,     , ,  ,     .   2000  CEO  Genentech       Apple. . .].     Apple   ,   ,   ,      [42 - Steve Jobs Resigns as CEO of Apple, Apple, 24  2011.,  : 10  2018. www.apple.com/newsroom/2011/08/24Steve-Jobs-Resigns-as-CEO-of-Apple.].

24  2011ࠖ  ,  [43 - Yukari Iwatani Kane, Jobs Quits as Apple CEO, Wall Street Journal, 25  2011.,  : 10  2018. https://www.wsj.com/articles/SB10001424053111904875404576528981250892702 (https://www.wsj.com/articles/SB10001424053111904875404576528981250892702).]   ,  [44 - Walt Mossberg, Essay: Jobss Departure as CEO of Apple Is the End of an Extraordinary Era, AllThingsD, 24  2011.,  : 10  2018. http://allthingsd.com/20110824/jobsTeave-aTegacy-of-changed-industries (http://allthingsd.com/20110824/jobsTeave-aTegacy-of-changed-industries).]  Wall Street Journal All Things D   , ,            .    :     ,   ⠫    .      ,     [45 - Jordan Golson, Steve Jobs to Remain on Disney Board, MacRumors, 24  2011.,  : 10  2018. www.macrumors.com/2011/08/24/steve-jobs-to-remain-on-disney-board (http://www.macrumors.com/2011/08/24/steve-jobs-to-remain-on-disney-board).].       Disney     Apple.      [46 - Adam Satariano, Apples Jobs Resigns as CEO, Will Be Succeeded by Tim Cook, Bloomberg, 25  2011.,  : 10  2018. www.bloomberg.com/news/articles/2011-08-24/apple-eo-steve-jobs-resigns (http://www.bloomberg.com/news/articles/2011-08-24/apple-%D1%81eo-steve-jobs-resigns).]  .         :  Apple  ,   6%.

    ,  ,       .         Apple 1997.     ,   ,    :            ,   . ,         Apple   -  .     .      ,              (   ,  Apple TV)[47 - David Gardner and Ted Thornhill, Steve Jobs Dead: Apple Boss Left Plans for 4 Years of New Products, Daily Mail, 8  2011.,  : 10  2018. www.dailymail.co.uk/news/article-2046397/Steve-Jobs-dead-Apple-boss-left-plans-4-years-new-products.html (http://www.dailymail.co.uk/news/article-2046397/Steve-Jobs-dead-Apple-boss-left-plans-4-years-new-products.html).].        .          ,      Apple.        CEO,       ,      ,         .  ,    Apple          . ,      ,     Apple.

      ,     ,       ,   .        CEO,   2011,   [48 - Jacqui Cheng, Exclusive: Tim Cook E-mails Apple Employees: Apple Is Not Going to Change, Ars Technica, 25  2011.,  : 10  2018. https://arstechnica.com/gadgets/2011/08/tim-cook-e-mail-to-apple-employees-apple-is-not-going-to-change (https://arstechnica.com/gadgets/2011/08/tim-cook-e-mail-to-apple-employees-apple-is-not-going-to-change).]:

         .           ,               .    ,  Apple  .      ,        ,     .   ,              Apple   ,    .

          .      ,       .       ,   ,    Apple    .         ,      . ,    ,   :      steve@apple.com  sjobs@apple.com.             ,       [49 - Like Steve Jobs, Apple CEO Tim Cook Also Responds to His Email, Cult of Mac, 28  2015.,  : 10  2018. www.cultofmac.com/111374/like-steve-jobs-apple-ceo-tim-cook-also-responds-to-his-email (http://www.cultofmac.com/111374/like-steve-jobs-apple-ceo-tim-cook-also-responds-to-his-email).].

,     R : ,       ,      ,   Apple.  ,   .  ,  ![50 - Eric Slivka, A Look at Apples Handling of Customer Emails to Executives as Tim Cook Takes Charge, MacRumors, 30  2011.,  : 10  2018. www.macrumors.com/2011/08/30/a-look-at-apples-handling-of-customer-emails-to-executives (http://www.macrumors.com/2011/08/30/a-look-at-apples-handling-of-customer-emails-to-executives).] (    War Eagle    , - ). ,  : , .    !      蠖 ,         ,    ,     ,   .

      CEO,  -,  -   Apple,          .  ,         .




  


   5  2011,     ,     CEO Apple.    :     ,      .         ,  80%            7%         [51 - Prognosis, Hirshberg Foundation for Pancreatic Cancer Research,  : 10  2018. http://pancreatic.org/pancreatic-cancer/about-the-pancreas/prognosis (http://pancreatic.org/pancreatic-cancer/about-the-pancreas/prognosis).].    ,   Apple . Apple   :             1990-,    iPod  iPhone     ,  iTunes.      . Apple   ,      .      ,    .

       iPhone 4S,    - -.   [52 - Luke Dormehl, Thinking Machines: The Quest for Artificial Intelligence and Where Its Taking Us Next (New York: TarcherPerigee, 2017), 102.]      Siri   젖     Apple,     .         :    ,     ,        ,   .

           .            .   .     ,       .   .           -,      ,         .        ,      , MacBook  iMac,    ,   .   ,     Microsoft   Apple.          ⠖  ,    ,  ,  ,       ,   ,   [53 - Kori Schulman, President Obama on the Passing of Steve Jobs: He Changed the Way Each of Us Sees the World, White House archive, 5  2011.,  : 10  2018. https://obamawhitehouse.archives.gov/blog/2011/10/05/president-obama-passing-steve-jobs-he-changed-way-each-us-sees-world (https://obamawhitehouse.archives.gov/blog/2011/10/05/president-obama-passing-steve-jobs-he-changed-way-each-us-sees-world).].       .

 Apple Store      .         ,   CEO.      .  -   ࠖ         Apple Store.         .

         ,     ,   Apple    .     iPhone 4S       :          [54 - iPhone 4S First Weekend Sales Top Four Million, Apple, 17  2011.,  : 10  2018. www.apple.com/uk/newsroom/2011/10/17iPhone-4S-First-Weekend-Sales-Top-Four-Million.].  Amazon    ,   ,                [55 - Andy Fewis, Steve Jobs Biography Sales Jump 42,000 Percent upon Death, Hollywood Reporter, 5  2011.,  : 10  2018. www.hollywoodreporter.com/news/steve-jobs-death-apple-biography-amazon-244747 (http://www.hollywoodreporter.com/news/steve-jobs-death-apple-biography-amazon-244747).].




    


 , , ,         ,      .           .         Apple  -  .       Apple.     ,   CEO       .          ,            .   ,        ,               .    CEO  堖  .

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       .




Apple 


    ,    ,    ,   ,  ,   .     :  ?  ! .  .    .    젖   ,   ,      [56 - Lashinsky, Apples Tim Cook: The Genius Behind Steve Jobs.].  ,     .

       CEO .     Apple      1990-,           .  Mac, iPod, iPhone  iPad  Apple     , , ,     .

    .  ,  Apple      -     Android,   ,   -     .      ,       ,      -  .

     : ,      ,     ,    . Ӡ    ,     ,        Apple.   ,      .         ?        Apple,   ,    Apple       .

        ,    Apple .    :    Apple   2011    Huffington Post.     ,  Apple      .     ,      ,  ,    ,  Apple   ,    .    Apple    ,      .                [57 - Ty Fujimura, Why Apple Is Doomed, Huffington Post, 31  2011.,  : 10  2018. www.huffingtonpost.com/ty-fujimura/why-apple-is-doomed_b_866579.html (http://www.huffingtonpost.com/ty-fujimura/why-apple-is-doomed_b_866579.html).].

  c .     ,   Apple     ,      Apple  .  , CEO     Forrester, ,    :    ,      : 1)  ,         ; 2)     3)     .  ,  Apple       ,   :                 [58 - George Colony, Apple = Sony, Forrester, 4  2017,  : 10  2018. https://go.forrester.com/blogs/12-04-25-apple_sony (https://go.forrester.com/blogs/12-04-25-apple_sony).].

    ,    .       ,   ,    ,  Sony       ; Polaroid  ,     ; Disney  20        Apple       1980-.     ,          .   Ford Walmart, Microsoft,   Apple,      ,      .

      ,   Apple  . ,      Apple,  ,   ,   ,             ,    Fortune   2015,        [59 - Adam Lashinsky, Apples Tim Cook Leads Different, Fortune, 26  2015.,  : 10  2018. http://fortune.com/2015/03/26/tim-cook (http://fortune.com/2015/03/26/tim-cook).].    ,       2014ࠖ      ࠖ  Haunted Empire ( ),    Wall Street Journal   ,  Apple     [60 - Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs (London: William Collins, 2014).].    :       Apple,         .    ,      .      ,  ,       ?[61 - Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs (London: William Collins, 2014), 348.]

Ӡ     Apple,   ,    .  1985       ,        Apple,    Playboy  ,  ,      , -   [62 - David Sheff, Playboy Interview: Steve Jobs, Playboy,  1985.,   Atavist,  : 11  2018. http://reprints.longform.org/playboy-interview-steve-jobs (http://reprints.longform.org/playboy-interview-steve-jobs).].     Apple            ,  -   .      .          ?       Apple?

,   , ,         .  .     ,   , - Apple   ,      30 20   .     ,    , Harley,    ,   19  2018   - Apple,    .    .

         ,            .  ,     ,     .         ,  Apple        .        Apple ,   .      .      .      ,  ,   ,       .          ,  [63 -     ,  2018.].

    ,          .       2014  ,           ,   .    ,  ,      ,     ,  . ,    ,      Apple,         .  ,        蠫    ,          ,  .  ,     ,   ,  .       ,   [64 - Charlie Rose: KQED: 13  2014, Internet Archive,  : 11  2018. https://archive.org/details/KQED_20140913_070000 (https://archive.org/details/KQED_20140913_070000) Charlie Rose.].

    .




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    1  1960        ,      .          ,   .       Alabama Dry Dock and Shipbuilding,        ,        .   ,     [65 - Michael Finch II, Tim Cook Apple CEO and Robertsdales Favorite Son Still Finds Time to Return to His Baldwin County Roots, AL.com, 24  2014.,  : 11  2018. http://blog.al.com/live/2014/02/timcook_apple_ceo_and_robe.html (http://blog.al.com/live/2014/02/timcook_apple_ceo_and_robe.html).].

       ,         .  ,   ,   ,      2009,     ,       Apple. , ,     ,     .      [66 -      , WKRG, 16  2009.].   2015   77,         .

      - ,       堖 ,      .  1971,       ,      --    ,      ,     .      ,         [67 - Finch, Tim Cook.].




 


렖    .    ,     13  ,      5  ꠖ      [68 -      ,    .    - Apple. . .].   ,      ,       堖  2300 ,     [69 - Finch, Tim Cook.].

 ,          .       ,        ,           .       :  ,  ,    堖    .         [70 - Finch, Tim Cook.].          [71 - Meet Our Mayor, City of Robertsdale,  : 11  2018. www.robertsdale.org/mayors-office (http://www.robertsdale.org/mayors-office).].

   ,   .          .      ,        [72 - Tim Cook: Pro-discrimination Religious Freedom Laws Are Dangerous, Washington Post, 29  2015,  : 11  2018. www.washingtonpost.com/opinions/pro-discrimination-religious-freedom-laws-are-dangerous-to-america/2015/03/29/bdb4ce9e-d66d-lle4-ba28-f2a685dc7f89_story.html (http://www.washingtonpost.com/opinions/pro-discrimination-religious-freedom-laws-are-dangerous-to-america/2015/03/29/bdb4ce9e-d66d-lle4-ba28-f2a685dc7f89_story.html).],       Washington Post 2015.  ,       ,     .    2015   Bloomberg  ,   ,    :  ,      ,   .          ,             [73 - Tim Cook, Tim Cook Speaks Up, Bloomberg, 30  2014,  : 11  2018. www.bloomberg.com/news/articles/2014-10-30/tim-cook-speaks-up (http://www.bloomberg.com/news/articles/2014-10-30/tim-cook-speaks-up).].

  ,        .   ,       ,   , ,  .         ,     ,   ,  ,  .

   ,    , ,   .   ,        ,     [74 - Behold Tim Cooks Glory Days as Most Studious in High School Gallery, Cult of Mac, 27  2015,  : 11  2018. www.cultofmac.com/221717/behold-tim-cooks-glory-days-as-most-studious-in-high-school-gallery (http://www.cultofmac.com/221717/behold-tim-cooks-glory-days-as-most-studious-in-high-school-gallery).],  1978           .

     :          .  ,    [75 - Finch, Tim Cook.].          :    ,     .      .

     ,    ,    .     ,  .    ,     [76 - Finch, Tim Cook.].          ,       .    .   ,  -   .    [77 - Finch, Tim Cook.],    ,   ,       ,  .

 ,       , :    ,      .     :  Saturday Night Live           . ,            .              [78 -     ,  2018.],  .       .




   


    ,     .        .             ,  ,    ,     [79 - Finch, Tim Cook.].   ,       Press-Register,   ,     Lee Drugs.        ࠖ Spaceway Shopping Center    .      , , ,          .           .         :     ,  Dollar General, Family Dollars Walmart Supercenter.        2018,      ,      ,  .

           ,     -.     ,           .     ,             ? , ,      . ꠖ       堖  - .   ,               ,    .   ,    [80 - Finch, Tim Cook.]   .                       ,     .   ,  ,       ,     Apple.

         Apple.           .      ࠖ      .  : ,       .    ,         !




    


,           ,        ࠖ  .        ,         .

   ,       ,        ,        .         -   ,    ,     [81 - Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs (London: William Collins, 2015), 94.].

          1963[82 - Robertsdale, Alabama, Wikipedia,  : 11  2018. https://en.wikipedia.org/wiki/Robertsdale,_Alabama (https://en.wikipedia.org/wiki/Robertsdale%2c_Alabama).].   ,  ,     , , ,    ,         ( ,    85%    ).

       ,     .            .     .      ,         - .  ,        .   [83 -     ,  2018.].

     ,      ,    Piggly Wiggly              .      ,   ,      :  1966   頖     .     ,    .       .      .     ,       ,    ,       .        [84 -     ,  2018.].  ,            .

  1970-            ,       .              .      .  ,    ,  㠖      .                1925    ,  -         [85 - Ideologies, Southern Poverty Law Center,  : 11  2018. www.splcenter.org/fighting-hate/extremist-files/ideology/ku-klux-klan (http://www.splcenter.org/fighting-hate/extremist-files/ideology/ku-klux-klan).].             .  ,  : !    ,      .       .      [86 - Todd C. Frankel, The Roots of Tim Cooks Activism Lie in Rural Alabama, Washington Post, 7  2016,  : 11  2018. www.washingtonpost.com/news/the-switch/wp/2016/03/07/in-rural-alabama-the-activist-roots-of-apples-tim-cook (http://www.washingtonpost.com/news/the-switch/wp/2016/03/07/in-rural-alabama-the-activist-roots-of-apples-tim-cook).].      .

    2013    IQLA Lifetime Achievement Award   ,  -.            ,  .       , ,    ,   ,  .      .                .

   ,    .      ,         . ,  ,     , :           ,        .            . ,   ,      ,      --,    ,            .

         Facebook  頖       .    ,      .    . (    :            .)        :         .   ,  , :   ,     ,      .  ,     .    :   ,  [87 - Apples CEO Tim Cook: An Alabama Day That Forever Changed His Life, on Robertsdale, Past and Present Facebook page, 15  2014. www.facebook.com/groups/263546476993149/permalink/863822150298909 (http://www.facebook.com/groups/263546476993149/permalink/863822150298909).].

      ,           .   Facebook        --,       .   ,     ,    ,   ,          .     ,   , , --   .

 ,     , ,  --       :    .            ,  .         .    -   .       ,     ,       [88 -     ,  2018.].

           .  16         : , , ,     Alabama Rural Electric Association.     :        [89 - Kane, Haunted Empire, 96.].

        .                .          ,   ,  1960-           .    ,     .         ,  .  ,        .   ,     [90 - GW Commencement 2015 Tim Cook, Vimeo, 29  2018.,  : 12  2018. https://vimeo.com/128073364 (https://vimeo.com/128073364).].  ,             .    Apple   ,      .    Apple      ,       ,        ,    ,       ,    .

 ,    Apple, ,    ,      .  2013       ,      MBA,       ࠖ     .          ,     ,  .    ,         .       :     ,  .       .       蠋 ,   蠖     .     .    ,      [91 - Apple CEO and Fuqua Alum Tim Cook Talks Leadership at Duke, YouTube,  Duke University Fuqua School of Business,  : 13  2018. www.youtube.com/playlist?list=PLwEToxwSycWluqGG-iYZOERUOWBTKIAMt (http://www.youtube.com/playlist?list%3dPLwEToxwSycWluqGG-iYZOERUOWBTKIAMt).].

     ,    .          .    ,      .  2013       Apple.  ,          :     .   ,    ,        ,  .        ,   ,     [92 -     ,  2018.].




  


          Apple.  2015,       ,   ,          [93 - GW Commencement 2015 Tim Cook.].         ,       Apple,      . ,   2014            ,         .  .         ,     -  [94 - Bryan Chaffin, Tim Cook Soundly Rejects Politics of the NCPPR, Suggests Group Sell Apples Stock, The Mac Observer,  : 13  2018. www.macobserver.com/tmo/article/tim-cook-soundly-rejects-politics-of-the-ncppr-suggests-group-sell-apples-s (http://www.macobserver.com/tmo/article/tim-cook-soundly-rejects-politics-of-the-ncppr-suggests-group-sell-apples-s).],  .         Apple,     .   ,       ,    ,     .         :        ,  Apple      ,       [95 - Tim Cook to Apple Investors: Drop Dead, National Center, 2  2017.,  : 13  2018. https://nationalcenter.org/ncppr/2014/02/28/tim-cook-to-apple-investors-drop-dead (https://nationalcenter.org/ncppr/2014/02/28/tim-cook-to-apple-investors-drop-dead).]. ,  ,   .

            [96 - Andrew Ross Sorkin, The Mystery of Steve Jobss Public Giving, New York Times, 29  2011.,  : 13  2018. https://dealbook.nytimes.com/2011/08/29/the-mystery-of-steve-jobss-public-giving (https://dealbook.nytimes.com/2011/08/29/the-mystery-of-steve-jobss-public-giving).].    . , ,   ,       .    , ,     ,   :  Macintosh       ,     .  ,     Apple   ,   .           .         Apple,        ,         [97 - Tim Cook Wants Apple to Be a Force for Good, Cult of Mac, 26  2015,  : 13  2018. www.cultofmac.com/251795/tim-cook-wants-apple-to-be-a-force-for-good (http://www.cultofmac.com/251795/tim-cook-wants-apple-to-be-a-force-for-good).].      ,     Apple  ,   ,         ,    ,          .            ,           Apple.

      ,       ⠖     .     ,      ,    ,        ,      .     ,   . ,             . ,                  [98 - Frankel, The Roots of Tim Cooks Activism Lie in Rural Alabama.].

   ,     ,         .           ,  2015  -        :          -  .  -      ,      ?[99 - Tim Cook Tells Stephen Colbert Why He Came Out as Gay, CNNMoney,  : 13  2018., https://money.cnn.com (https://money.cnn.com/).]   .  ,    -   .    , ,  , ,   .    - ,  .    .           .




  .


   .

   ,     (https://www.litres.ru/pages/biblio_book/?art=51383310)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


CEO Chief Executive Officer,     ,    .    蠖   . . .




2


Anita Balakrishnan and Sara Salinas, Apples Cash Hoard Falls to $267.2 Billion, CNBC, 2  2018.,  : 10  2018. www.cnbc.com/2018/05/01/apple-q2-2018-earnings-heres-how-much-money-apple-has.html (http://www.cnbc.com/2018/05/01/apple-q2-2018-earnings-heres-how-much-money-apple-has.html).




3


Stephen Grocer, Apples Stock Buybacks Continue to Break Records, New York Times, 1  2018.,  : 10  2018. www.nytimes.com/2018/08/01/business/dealbook/apple-stock-buybacks.html (http://www.nytimes.com/2018/08/01/business/dealbook/apple-stock-buybacks.html).




4


Financial Report of the United States Government, FY2017 (Washington, DC: Federal Accounting Standards Advisory Board, 2017), 10. www.fiscal.treasury.gov/fsreports/rpt/finrep/fr/17frusg/02142018_FR(Final). pdf (http://www.fiscal.treasury.gov/fsreports/rpt/finrep/fr/17frusg/02142018_FR%28Final%29.pdf).




5


            . ,     1  30 .  ,    Apple    2018,          1  30  2017. . .




6


Apple Inc., Apple Reports First Quarter Results, news release, 1  2018. www.apple.com/ca/newsroom/2018/02/apple-reports-first-quarter-results.




7


Facebook Reports Fourth Quarter and Full Year 2017 Results, Facebook, 31  2018.,  : 10  2018. https://investor.fb.com/investor-news/press-release-details/2018/facebook-reports-fourth-quarter-and-full-year-2017-results/default.aspx (https://investor.fb.com/investor-news/press-release-details/2018/facebook-reports-fourth-quarter-and-full-year-2017-results/default.aspx).




8


Microsoft Annual Report 2017, Microsoft Store,  : 10  2018. www.microsoft.com/investor/reports/arl7/index.html (http://www.microsoft.com/investor/reports/arl7/index.html).




9


Apple iPhone Sales 2018., Statista,  : 10  2018. www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter (http://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter).




10


Chuck Jones, Apple Continues to Dominate the Smartphone Profit Pool, Forbes, 3  2018.,  : 10  2018. https://www.forbes.com/sites/chuckjones/2018/03/02/apple-continues-to-dominate-the-smartphone-profit-pool/#492b439361bb (https://www.forbes.com/sites/chuckjones/2018/03/02/apple-continues-to-dominate-the-smartphone-profit-pool/#492b439361bb).




11


Apple Inc. Gross Profit Margin (Quarterly), YCharts,  : 10  2018. https://ycharts.com/companies/AAPL/gross_profit_margin (https://ycharts.com/companies/AAPL/gross_profit_margin).




12


iPhone Will Grab More Market Share as Samsung Falls in 2018., Cult of Mac, 13  2018.,  : 10  2018. www.cultofmac.com/528725/iphone-will-grab-market-share-samsung-falls-2018 (http://www.cultofmac.com/528725/iphone-will-grab-market-share-samsung-falls-2018).




13


Apples Market Share Increases After Mac Shipments Rise in 2017, Cult of Mac, 12  2018.,  : 10  2018. www.cultofmac.com/523037/apples-market-share-increases-mac-shipments-rise-2017 (http://www.cultofmac.com/523037/apples-market-share-increases-mac-shipments-rise-2017).




14


Mark Rogowsky, Race to $1 Trillion: Tim Cook, Apple Redefining Winner Take All, Forbes, 3  2017,  : 10  2018. www.forbes.com/sites/markrogowsky/2017/08/03/apple-is-redefining-winner-take-all-as-the-cook-era-hits-new-peak/#26981cc44391 (http://www.forbes.com/sites/markrogowsky/2017/08/03/apple-is-redefining-winner-take-all-as-the-cook-era-hits-new-peak/#26981cc44391).




15


Horace Dediu,   Twitter, 2  2018., 4:46. https://twitter.com/asymco/status/991645023119790080 (https://twitter.com/asymco/status/991645023119790080).




16


Todd Haselton and Anita Balakrishnan, Apple Watch Sales Up 50 Percent for Third Consecutive Quarter, CNBC, 2  2017.,  : 10  2018. www.cnbc.com/2017/ll/02/apple-watch-sales-up-50-percent-for-the-third-quarter-in-a-row.html (http://www.cnbc.com/2017/ll/02/apple-watch-sales-up-50-percent-for-the-third-quarter-in-a-row.html).




17


Apple Watch Made $1.5 Billion More Than Rolex Last Year, Cult of Mac, 26  2016.,  : 10  2018. www.cultofmac.com/425038/apple-watch-made-l-5-billion-more-than-rolex-last-year (http://www.cultofmac.com/425038/apple-watch-made-l-5-billion-more-than-rolex-last-year).




18


Joe Rossignol, KGI: AirPods Shipments Will Double Next Year Given Strong Demand, MacRumors,  : 10  2018. www.macrumors.com/2017/12/04/kuo-airpods-shipments-double-in-2018 (http://www.macrumors.com/2017/12/04/kuo-airpods-shipments-double-in-2018).




19


Felix Richter, Infographic: Apples Other Products on the Rise, Statista, 26  2018.,  : 10  2018. www.statista.com/chart/14433/apples-other-products-revenue (http://www.statista.com/chart/14433/apples-other-products-revenue).




20


Apple Inc., Q2 2018 Unaudited Summary Data. www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf.




21


Mike Murphy, Apples iPhone Business Has More Revenue Than Amazon, Quartz, 2  2017.,  : 10  2018. https://qz.com/1119147/apple-is-two-fortune-100-businesses-and-three-fortune-250-businesses-in-one-aapl (https://qz.com/1119147/apple-is-two-fortune-100-businesses-and-three-fortune-250-businesses-in-one-aapl).




22


Chloe Aiello, Apple Services Revenue Could Soar to About $50 Billion Faster Than Even CEO Tim Cook Lets On: Tech Investor Calacanis, CNBC, 1  2018.,  : 10  2018. www.cnbc.com/2018/08/01/apple-services-will-be-a-money-printing-machine-jason-calacanis.html (http://www.cnbc.com/2018/08/01/apple-services-will-be-a-money-printing-machine-jason-calacanis.html).




23


Apple Inc., SEC Filings, Annual Report,  : 10  2018. http://investor.apple.com/secfiling.cfm?filingid=1193125-17-380130&cik=320193.




24


Accessibility, Apple,  : 10  2018. www.apple.com/accessibility.




25


Education, Apple,  : 10  2018. www.apple.com/education.




26


Environment, Apple,  : 10  2018. www.apple.com/environment.




27


Inclusion & Diversity, Apple,  : 10  2018. www.apple.com/diversity.




28


Privacy, Apple,  : 10  2018. www.apple.com/privacy.




29


Supplier Responsibility, Apple,  : 10  2018. www.apple.com/supplier-responsibility.




30


Brent Schlender and Rick Tetzeli, Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader (Toronto: Signal, 2016). .     :  .,  .   . (http://litres.ru/pages/biblio_book/?art=12237782) .: ,   , 2015.




31


Biographer Isaacson Describes the Man Who Co-founded Apple , Commonwealth Club, 14  2011.,  : 10  2018. www.commonwealthclub.org/events/archive/transcript/walter-isaacson-talks-steve-jobs (http://www.commonwealthclub.org/events/archive/transcript/walter-isaacson-talks-steve-jobs).




32


David Pogue, Steve Jobs Reshaped Industries, New York Times, 25  2011.,  : 10  2018. https://pogue.blogs.nytimes.com/2011/08/25/steve-jobs-reshaped-industries (https://pogue.blogs.nytimes.com/2011/08/25/steve-jobs-reshaped-industries).




33


Schlender and Tetzeli, Becoming Steve Jobs, 404.




34


Schlender and Tetzeli, Becoming Steve Jobs, 404405.




35


Schlender and Tetzeli, Becoming Steve Jobs, 405.




36


Philip Elmer-Dewitt, Scott Forstall Is Apples CEO-in-Waiting Says New Book, Fortune, 17  2012.,  : 10  2018. http://fortune.com/2012/01/17/scott-forstall-is-apples-ceo-in-waiting-says-new-book (http://fortune.com/2012/01/17/scott-forstall-is-apples-ceo-in-waiting-says-new-book).




37


Adam Satariano, Peter Burrows, and Brad Stone, Scott Forstall, the Sorcerers Apprentice at Apple, Bloomberg Businessweek, 13  2011.,  : 10  2018. www.bloomberg.com/news/articles/2011-10-12/scott-forstall-the-sorcerers-apprentice-at-apple (http://www.bloomberg.com/news/articles/2011-10-12/scott-forstall-the-sorcerers-apprentice-at-apple).




38


Adam Lashinsky, Apples Tim Cook: The Genius Behind Steve Jobs, Fortune, 24  2008.,  : 10  2018. http://fortune.com/2008/ll/24/apple-the-genius-behind-steve (http://fortune.com/2008/ll/24/apple-the-genius-behind-steve).




39


       Apple.           ,    -    . . .




40


SEC Form 4, Statement of Changes in Beneficial Ownership,  : 10  2018. www.sec.gov/Archives/edgar/data/320193/000118143111047180/xslF345X03/rrd320669.xml (http://www.sec.gov/Archives/edgar/data/320193/000118143111047180/xslF345X03/rrd320669.xml).




41


Genentech (Genetic Engineering Technology)   ,     , ,  ,     .   2000  CEO  Genentech       Apple. . .




42


Steve Jobs Resigns as CEO of Apple, Apple, 24  2011.,  : 10  2018. www.apple.com/newsroom/2011/08/24Steve-Jobs-Resigns-as-CEO-of-Apple.




43


Yukari Iwatani Kane, Jobs Quits as Apple CEO, Wall Street Journal, 25  2011.,  : 10  2018. https://www.wsj.com/articles/SB10001424053111904875404576528981250892702 (https://www.wsj.com/articles/SB10001424053111904875404576528981250892702).




44


Walt Mossberg, Essay: Jobss Departure as CEO of Apple Is the End of an Extraordinary Era, AllThingsD, 24  2011.,  : 10  2018. http://allthingsd.com/20110824/jobsTeave-aTegacy-of-changed-industries (http://allthingsd.com/20110824/jobsTeave-aTegacy-of-changed-industries).




45


Jordan Golson, Steve Jobs to Remain on Disney Board, MacRumors, 24  2011.,  : 10  2018. www.macrumors.com/2011/08/24/steve-jobs-to-remain-on-disney-board (http://www.macrumors.com/2011/08/24/steve-jobs-to-remain-on-disney-board).




46


Adam Satariano, Apples Jobs Resigns as CEO, Will Be Succeeded by Tim Cook, Bloomberg, 25  2011.,  : 10  2018. www.bloomberg.com/news/articles/2011-08-24/apple-eo-steve-jobs-resigns (http://www.bloomberg.com/news/articles/2011-08-24/apple-%D1%81eo-steve-jobs-resigns).




47


David Gardner and Ted Thornhill, Steve Jobs Dead: Apple Boss Left Plans for 4 Years of New Products, Daily Mail, 8  2011.,  : 10  2018. www.dailymail.co.uk/news/article-2046397/Steve-Jobs-dead-Apple-boss-left-plans-4-years-new-products.html (http://www.dailymail.co.uk/news/article-2046397/Steve-Jobs-dead-Apple-boss-left-plans-4-years-new-products.html).




48


Jacqui Cheng, Exclusive: Tim Cook E-mails Apple Employees: Apple Is Not Going to Change, Ars Technica, 25  2011.,  : 10  2018. https://arstechnica.com/gadgets/2011/08/tim-cook-e-mail-to-apple-employees-apple-is-not-going-to-change (https://arstechnica.com/gadgets/2011/08/tim-cook-e-mail-to-apple-employees-apple-is-not-going-to-change).




49


Like Steve Jobs, Apple CEO Tim Cook Also Responds to His Email, Cult of Mac, 28  2015.,  : 10  2018. www.cultofmac.com/111374/like-steve-jobs-apple-ceo-tim-cook-also-responds-to-his-email (http://www.cultofmac.com/111374/like-steve-jobs-apple-ceo-tim-cook-also-responds-to-his-email).




50


Eric Slivka, A Look at Apples Handling of Customer Emails to Executives as Tim Cook Takes Charge, MacRumors, 30  2011.,  : 10  2018. www.macrumors.com/2011/08/30/a-look-at-apples-handling-of-customer-emails-to-executives (http://www.macrumors.com/2011/08/30/a-look-at-apples-handling-of-customer-emails-to-executives).




51


Prognosis, Hirshberg Foundation for Pancreatic Cancer Research,  : 10  2018. http://pancreatic.org/pancreatic-cancer/about-the-pancreas/prognosis (http://pancreatic.org/pancreatic-cancer/about-the-pancreas/prognosis).




52


Luke Dormehl, Thinking Machines: The Quest for Artificial Intelligence and Where Its Taking Us Next (New York: TarcherPerigee, 2017), 102.




53


Kori Schulman, President Obama on the Passing of Steve Jobs: He Changed the Way Each of Us Sees the World, White House archive, 5  2011.,  : 10  2018. https://obamawhitehouse.archives.gov/blog/2011/10/05/president-obama-passing-steve-jobs-he-changed-way-each-us-sees-world (https://obamawhitehouse.archives.gov/blog/2011/10/05/president-obama-passing-steve-jobs-he-changed-way-each-us-sees-world).




54


iPhone 4S First Weekend Sales Top Four Million, Apple, 17  2011.,  : 10  2018. www.apple.com/uk/newsroom/2011/10/17iPhone-4S-First-Weekend-Sales-Top-Four-Million.




55


Andy Fewis, Steve Jobs Biography Sales Jump 42,000 Percent upon Death, Hollywood Reporter, 5  2011.,  : 10  2018. www.hollywoodreporter.com/news/steve-jobs-death-apple-biography-amazon-244747 (http://www.hollywoodreporter.com/news/steve-jobs-death-apple-biography-amazon-244747).




56


Lashinsky, Apples Tim Cook: The Genius Behind Steve Jobs.




57


Ty Fujimura, Why Apple Is Doomed, Huffington Post, 31  2011.,  : 10  2018. www.huffingtonpost.com/ty-fujimura/why-apple-is-doomed_b_866579.html (http://www.huffingtonpost.com/ty-fujimura/why-apple-is-doomed_b_866579.html).




58


George Colony, Apple = Sony, Forrester, 4  2017,  : 10  2018. https://go.forrester.com/blogs/12-04-25-apple_sony (https://go.forrester.com/blogs/12-04-25-apple_sony).




59


Adam Lashinsky, Apples Tim Cook Leads Different, Fortune, 26  2015.,  : 10  2018. http://fortune.com/2015/03/26/tim-cook (http://fortune.com/2015/03/26/tim-cook).




60


Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs (London: William Collins, 2014).




61


Yukari Iwatani Kane, Haunted Empire: Apple After Steve Jobs (London: William Collins, 2014), 348.




62


David Sheff, Playboy Interview: Steve Jobs, Playboy,  1985.,   Atavist,  : 11  2018. http://reprints.longform.org/playboy-interview-steve-jobs (http://reprints.longform.org/playboy-interview-steve-jobs).




63


    ,  2018.




64


Charlie Rose: KQED: 13  2014, Internet Archive,  : 11  2018. https://archive.org/details/KQED_20140913_070000 (https://archive.org/details/KQED_20140913_070000) Charlie Rose.




65


Michael Finch II, Tim Cook Apple CEO and Robertsdales Favorite Son Still Finds Time to Return to His Baldwin County Roots, AL.com, 24  2014.,  : 11  2018. http://blog.al.com/live/2014/02/timcook_apple_ceo_and_robe.html (http://blog.al.com/live/2014/02/timcook_apple_ceo_and_robe.html).




66


     , WKRG, 16  2009.




67


Finch, Tim Cook.




68


     ,    .    - Apple. . .




69


Finch, Tim Cook.




70


Finch, Tim Cook.




71


Meet Our Mayor, City of Robertsdale,  : 11  2018. www.robertsdale.org/mayors-office (http://www.robertsdale.org/mayors-office).




72


Tim Cook: Pro-discrimination Religious Freedom Laws Are Dangerous, Washington Post, 29  2015,  : 11  2018. www.washingtonpost.com/opinions/pro-discrimination-religious-freedom-laws-are-dangerous-to-america/2015/03/29/bdb4ce9e-d66d-lle4-ba28-f2a685dc7f89_story.html (http://www.washingtonpost.com/opinions/pro-discrimination-religious-freedom-laws-are-dangerous-to-america/2015/03/29/bdb4ce9e-d66d-lle4-ba28-f2a685dc7f89_story.html).




73


Tim Cook, Tim Cook Speaks Up, Bloomberg, 30  2014,  : 11  2018. www.bloomberg.com/news/articles/2014-10-30/tim-cook-speaks-up (http://www.bloomberg.com/news/articles/2014-10-30/tim-cook-speaks-up).




74


Behold Tim Cooks Glory Days as Most Studious in High School Gallery, Cult of Mac, 27  2015,  : 11  2018. www.cultofmac.com/221717/behold-tim-cooks-glory-days-as-most-studious-in-high-school-gallery (http://www.cultofmac.com/221717/behold-tim-cooks-glory-days-as-most-studious-in-high-school-gallery).




75


Finch, Tim Cook.




76


Finch, Tim Cook.




77


Finch, Tim Cook.




78


    ,  2018.




79


Finch, Tim Cook.




80


Finch, Tim Cook.




81


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82


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86


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87


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90


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91


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93


GW Commencement 2015 Tim Cook.




94


Bryan Chaffin, Tim Cook Soundly Rejects Politics of the NCPPR, Suggests Group Sell Apples Stock, The Mac Observer,  : 13  2018. www.macobserver.com/tmo/article/tim-cook-soundly-rejects-politics-of-the-ncppr-suggests-group-sell-apples-s (http://www.macobserver.com/tmo/article/tim-cook-soundly-rejects-politics-of-the-ncppr-suggests-group-sell-apples-s).




95


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96


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98


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99


Tim Cook Tells Stephen Colbert Why He Came Out as Gay, CNNMoney,  : 13  2018., https://money.cnn.com (https://money.cnn.com/).


