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25  MBA Need-to-Know



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This translation of 25 Need-to-Know MBA Models is published by arrangement with Pearson Education Limited








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     BCG (BCG Portfolio Matrix)    (Product Portfolio Matrix),  1970, Boston Consulting Group (BCG); ,  : M. E. Porter. How competitive forces shape strategy // Harvard Business Review, 1979, March April: 2138. 1979 by the Harvard Business School Publishing Corporation, all rights reserved.    Harvard Business Review; ,  : C. M. Christensen. The Innovators Dilemma: When new technologies cause great firms to fail. Boston, MA: Harvard Business Review Press, 1997. 1997 by the Harvard Business School Publishing Corporation, all rights reserved.    Harvard Business Review.







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R. M. Kanter. The Challenge of Organizational Change: How companies experience it and leaders guide it. New York: Free Press, 1992.

J. Kotter. Leading Change. Boston, MA: Harvard Business School Press, 1996. [. .: . . .  . .: -, 2017.]




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