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May, Matthew. In Pursuit of Elegance: Why the Best Ideas Have Something Missing. New York: Crown Business, 2009.

Shekerjian, Denise. Uncommon Genius: How Great Ideas Are Born. New York: Penguin Books, 1990.

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Ueland, Brenda. If You Want to Write. St. Paul, MN: Graywolf Press, 1987.

Utterback, James M. Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change. Boston: Harvard Business School Press, 1994.










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