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notes








1


Geoff Colvin. ARecession ofBiblical Dimensions. Fortune, February 16, 2009.




2


Billig lohnt sich, sueddeutsche.de, February 3, 2009.




3


Philip Grothe andGrigori Bokeria. Internationale Wachstumsstudie: Strategien und Herausforderungen f?r Industrieunternehmen Schock oder Wachstum trotz Krise? Study bySimon-Kucher & Partners, Bonn, January, 2009.




4


Marcus Jauer. Welt von gestern. Frankfurter Allgemeine Zeitung, February 14, 2009, p.40.




5


Philip Kotler und John A. Caslione. Chaotics TheBusiness ofManaging andMarketing intheAge ofTurbulence. NewYork: AMACOM 2009.




6


     7 2007.         70 .       - 10  .




7


 .: Nathan Lewis. Gold TheOnce andFuture Money. Hoboken, New Jersey: John Wiley & Sons, Inc., 2007.




8


B2C (Business to Consumers)     ; B2B (Business to Business)   .




9


Stefan Kooths. German Institute for Economic Research. April 18, 2009.




10


Fliegende Symbole der Verschwendung. Frankfurter Allgemeine Zeitung. February 10, 2009, p.12.




11


: Eurostat.




12


    ,     .




13


Industry Trends inaDownturn. TheMcKinsey Quarterly. December, 2008.         19901991. 20012002.   19842006.       .




14


Verband Deutscher Maschinen und Anlagenbau e.V. (VDMA). Frankfurt, 2009.




15


Stephen Jay Gould. TheStructure ofEvolutionary Theory. NewYork: Belknap Press, 2002.




16


   Impulse, February 27, 2008.




17


Hermann Simon. Hidden Champions ofthe21st Century. NewYork: Springer, 2009.     ,   ,    4  .




18


   蠖      .




19


Caterpillar Posts Loss, Cuts Outlook. WSJ.com, April 22, 2009.




20


  .




21


BITKOM, ITK market data, December 2008.




22


Ekkehard Stadie, Hanna Jesse Lipstick Effect auch inder Mobilfunkindustrie. Simon-Kucher & Partners. Bonn, January 2009.




23


Wenig Hoffnung f?r die Chemie. Frankfurter Allgemeine Zeitung, March 11, 2009, p.13.




24


., : Air Berlin: Mehr Passagiere und h?here Auslastung in2008. Press release byAir Berlin. January 7, 2009.


