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  , 2020

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           ,       ,  ,     ,    .           ,             ,           .

   ,        . ,       , ,   .  ,         ,       ? ,          .   ,   ,  ,  ,                 .                2020.,     120 ,     ,       .       500 000,       .

                .      .        ,        ,            . ,    5   ,  ,      ,      .

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 , ,            ,       . ,                  1 ( 1.2).      ,         ,     3 ( 3.3).        ,      ,         .




  


                 ,   ,       , .           頖    ,               45%   ,       .    ,     .       ETF,    ,      ,        .

  ,       ,     ,         .     (  , ),         .    ()  .      .     ,        ,    ,   ,         .        .

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  4 ( 4.3)    ,     .                 .  ,             .  ,      ,     .

    Forbes,          .    14  2020.          [1 - Forbes, 14.03.2020.].



 :      

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1. 

     , Apple  Android Pay,      . ,           . , -   , ,         ,     ,    ,    .

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8.  

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    Forbes                [2 - Forbes, 05.04.2020.].     . ,            ,         ,    .



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 ?

         Dow Jones Industrial    ࠖ 23,1%.           .   ,  JPMorgan Chase & Co,   ,       .    Deutsche Bank AG ,      [3 - https://www.bloomberg.com/news/articles/2020-04-01/five-ps-that-will-help-determine-if-the-market-has-bottomed (https://www.bloomberg.com/news/articles/2020-04-01/five-ps-that-will-help-determine-if-the-market-has-bottomed).].

  ?  ,     ,    ,      .           .       :       ,     ,          .

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     ?

  2008.    :     ,    .    ,      ,    .    .    ,       ,     ,     -[4 - https://www.bloomberg.com/news/articles/2020-03-31/a-quick-rebound-from-virus-economists-have-reason-to-doubt-it?srnd=markets-vp (https://www.bloomberg.com/news/articles/2020-03-31/a-quick-rebound-from-virus-economists-have-reason-to-doubt-it?srnd=markets-vp).].      ,     .

  ,  2020.          ,    ,    .

 ,               ,   ,     ,     .    ,         . ,        :     ,       ,    .   ,   , ,  ,     .

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           V,         .   PIMCO  U-      (. )[5 - https://www.pimco.com/en-us/insights/economic-and-market-commentary/cyclical-outlook/from-hurting-to-healing (https://www.pimco.com/en-us/insights/economic-and-market-commentary/cyclical-outlook/from-hurting-to-healing).].        ,     .

,        Nike,       :       ,      .      蠖    Moodys Analytics[6 - https://www.bloomberg.com/news/articles/2020-03-31/a-quick-rebound-from-virus-economists-have-reason-to-doubt-it?srnd=markets-vp (https://www.bloomberg.com/news/articles/2020-03-31/a-quick-rebound-from-virus-economists-have-reason-to-doubt-it?srnd=markets-vp).].







      :   ,         .

  .  , , , 15         ,         ,   . :         ? ,  .

-,       ,     . -,          .    ,           .      ,      .            ,    .  ,         .

         Oaktree Capital        : -     ,      .        ,     ⠖  ,        [7 - https://www.oaktreecapital.com/docs/default-source/memos/which-way-now.pdf (https://www.oaktreecapital.com/docs/default-source/memos/which-way-now.pdf).].



   

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15  2020.






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 :   (    2019.)      Biogen ,       .     ,          30%.         ?

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     !,  ,  .  ,                :   ,    ,  ,  ,   ,  堖 . ,      蠖             .         ,        ,  Forbes,        .

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1.1.    ?   : Coca-Cola  Pepsi?    3D-?


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                ,            .       ,    ,              .           .    ,   ,         ,   ,          ,    ,               .

  ,   ,    2011.  [9 - , 04.02.2011.].



  

  ,    ,    ,     .   ,     ,    :    ?

   Coca-Cola.      125  .            .        .

     ?   !           ,   ,         60%  (      17.01.2011).    ,      1920.,   20072009.       Coca-Cola     18%    2006. .

    , ,      .  ,          .     ,   500    ( S&P 500),    2,7%.

   Coca-Cola     .                   .   2008.      46%.   Coca-Cola     ,    .         2006.

 : ,     ,     ,       .    Coca-Cola PepsiCo       . ,       Pepsi     20%,        . ,  1980.  PepsiCo   51,5 ,   Coca-Cola  48,3 ,       (S&P 500   12,6 ).     ,     !

    ,     . ,     Dr Pepper?     .     ,       ( 40,5%   ),  Pepsi    Coca-Cola.      Dr Pepper  .    12    24,6%,    .

         .   , ,     .         Nestle.     . ,         Coca-Cola,  80%!    , 堖    .


  ,       (.1).

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   ,  Coca-Cola   ,        ,   PepsiCo.          ,      .  PepsiCo,  Coca-Cola    ,     .    ,        ⠖   Tesla,  Facebook   Apple.  ,     .








    ?  .      ,      Coca-Cola.   堖 Blackrock,       .    6%  Coca-Cola   $12.   堖     , Vanguard Group.   7% ,   $14,2    .    堖   Berkshire Hathaway    .    9,4% $19.

  ,  ,   Coca-Cola?   Berkshire Hathaway      :  Coca-Cola        .          PepsiCo,     ?        ,   .

        [10 - Jonathan K. DeYoe, Mindful Money: Simple Practices for Reaching Your Financial Goals and Increasing Your Happiness Dividend, New World Library, Novato, California, 2017.]:     Coca-Cola  ,       ,  ,       ⠖   Berkshire Hathaway.   ,   ,    ,    . Coca-Cola,   PepsiCo,    .   25      ,  47 .

 ,    Coca-Cola,     ,     ,      ,   ,        .              .   ,       Coca-Cola:     ,      ,     ,     .

,  ,         .   ,    Coca-Cola  PepsiCo.    . Coca-Cola        (hot beverages)  $500.    $4,9   Costa offee.      ,    .       Organic & Raw Company      .    44%     Coca-Cola.

    Pepsio:     38% .        :     snack ,   ,       .

 Pepsio   SodaStream,       -         .        ,   ,        ,      .

     , , ,     .        .  ,    ,              .

        ,    50 .   ,        ,      .   ,       2011.,    ,         .

   ,         ,       ,       .  , ,     PepsiCo  Coca-Cola,       ,     .

    ,    ,    .     .            2014.[11 - , 28.03.2014.]   ,     ,      .



 

 3D-   ,     ,           .   ,         .

 3D-    ,   General Electric, Airbus, Porsche,     .  3D-       ,       ..                ,   3D-    .               .

   IDC  2017.         29%.      3D-.        ,         .           Hewlett-Packard.

,   ,  ,            .



 

             . 3D Systems (NYSE: DDD)    $6,33    ,   . Stratasys (NASDAQ: SSYS),     $5,64,       .       3D-          $1000   ,      $1.

  12  (     19.03.2014)       112  68,5%      S&P 500  20,6%.       3D Systems   4,5 .

,    ,       ,    .

  ,            2013. ,   2014.  Stratasys     13%,  3D Systems    32%. S&P 500       1%.

     . ,   ExOne Co (NASDAQ: XONE;  $609)   30%,  Voxeljet AG (NYSE: VJET)    $563  24,8%.

,   ,       .       ,        .      .        2013.,   3D Systems   37,4%,  Stratasys  28,3%, , ,           .





  .


   .

   ,     (https://www.litres.ru/pages/biblio_book/?art=55818997)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


Forbes, 14.03.2020.




2


Forbes, 05.04.2020.




3


https://www.bloomberg.com/news/articles/2020-04-01/five-ps-that-will-help-determine-if-the-market-has-bottomed (https://www.bloomberg.com/news/articles/2020-04-01/five-ps-that-will-help-determine-if-the-market-has-bottomed).




4


https://www.bloomberg.com/news/articles/2020-03-31/a-quick-rebound-from-virus-economists-have-reason-to-doubt-it?srnd=markets-vp (https://www.bloomberg.com/news/articles/2020-03-31/a-quick-rebound-from-virus-economists-have-reason-to-doubt-it?srnd=markets-vp).




5


https://www.pimco.com/en-us/insights/economic-and-market-commentary/cyclical-outlook/from-hurting-to-healing (https://www.pimco.com/en-us/insights/economic-and-market-commentary/cyclical-outlook/from-hurting-to-healing).




6


https://www.bloomberg.com/news/articles/2020-03-31/a-quick-rebound-from-virus-economists-have-reason-to-doubt-it?srnd=markets-vp (https://www.bloomberg.com/news/articles/2020-03-31/a-quick-rebound-from-virus-economists-have-reason-to-doubt-it?srnd=markets-vp).




7


https://www.oaktreecapital.com/docs/default-source/memos/which-way-now.pdf (https://www.oaktreecapital.com/docs/default-source/memos/which-way-now.pdf).




8


 .  !     ?      . .:  , 2019.




9


, 04.02.2011.




10


Jonathan K. DeYoe, Mindful Money: Simple Practices for Reaching Your Financial Goals and Increasing Your Happiness Dividend, New World Library, Novato, California, 2017.




11


, 28.03.2014.


