  :   .    .  ,  
 Smart Reading


Smart Reading.     
             .    .    , , , .

 

    Industry 4.0        .    ,        , , ,          .

     (Balanced Scorecard)                  .            .      .              ,        .

             ,       .    ,       ,  ,         .

 

       ;

    ;

,           ;

  , ,           .

 

      ,       BSC (  )  ABC (    ),     ,   Technion (  ).

 .    DBA  ,  BSC (  ),       Palladium Group, Inc. ( Balanced Scorecard Collaborative).         .

          (ASTD),    12        Top Media's Thinkers 50.





  :   .    .  ,  



 :

The Balanced Scorecard. Translating Strategy into Action



:

Robert Kaplan, David Norton



:





     AllMediaLaw www.allmedialaw.ru




  


    , ,    .     -    .      ,              .

   ,   ,       (Balanced Scorecard)   .            .       ,    : -,   ,  ,  ,    .

     1990 ,  Nolan Norton Institute     .   ,      1993   Renaissance Solutions, Inc. (RSI)        .

       ,     ,          .    , , ,     .

    ?                ,       .     ,      .




 1.       


           .  ,    ,  ,   , -,       .  ,       ,  :

       ;

     ,  ;

    ,     ;

     ,   ;

 ,  ,   .



    

          ,   .        .    ,          ().






 1.      ()        






 2.      


   ,      :

   ;

      ;

      .



   









 3.  


       .   ,        ,              .         :

 ;

 ;

 ;

  ;

 .



     

       .    ,       .       : ,  ,  .

             ().            .






 2.     



  

       ,   .          , ,   ,  ,      .




 4.  


      ,    .          (value propositions),     .




  .


   .

   ,     (https://www.litres.ru/smart-reading/kratkoe-soderzhanie-knigi-sbalansirovannaya-sistema-pokazate/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .


