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 Smart Reading


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Smart Reading

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 :

Built to Last: Successful Habits of Visionary Companies



:

Jim Collins, Jerry Porras



www.smartreading.ru (http://www.smartreading.ru)




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   ,     ,       ,   Fortune Global 500.        50, 100   .    -        .



,         Scotch,  Boeing 747,   Tide,  Sony,   Hewlett-Packard,     Motorola,  , -  .


 1989           : ,    .    .

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? American Express  Wells Fargo

? Boeing  McDonnell

? Douglas Citicorp  Chase Manhattan

? Ford  GM

? General Electric  Westinghouse

? Hewlett-Packard  Texas Instruments

? IBM  Burroughs

? Johnson & Johnson  Bristol-Myers

? Squibb Marriott  Howard Johnson

? Merck  Pfizer

? Motorola  Zenith

? Nordstrom  Melville

? Philip Morris  RJR Nabisco

? Procter & Gamble  Colgate

? Sony  Kenwood

? Wal-Mart  Ames

? Walt Disney  Columbia

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     Walt Disney     Alice in Cartoon Land   .      :    ,    .  ,        ,   .    Columbia Pictures More to be pitied than Scorned  .    $20 ,      $130 .      10     .





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   ,     (https://www.litres.ru/smart-reading/kluchevye-idei-knigi-postroennye-navechno-uspeh-kompaniy-obl/)  .

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