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   ,     (https://www.litres.ru/pages/biblio_book/?art=62994596)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


  costs  .    . .




2


 ,        .




3


http://www2.bain.com/Images/BB_Prescription_cutting_costs.pdf (http://www2.bain.com/Images/BB_Prescription_cutting_costs.pdf)




4


https://hbswk.hbs.edu/archive/the-economics-of-e-loyalty (https://hbswk.hbs.edu/archive/the-economics-of-e-loyalty)




5


https://newsroom.accenture.com/news/members-of-customer-loyalty-programs-generate-significantly-more-revenue-for-retailers-than-do-non-members-accenture-research-finds.htm (https://newsroom.accenture.com/news/members-of-customer-loyalty-programs-generate-significantly-more-revenue-for-retailers-than-do-non-members-accenture-research-finds.htm)




6


http://currents.rosetta.com/2015/03/why-engaged-customers-are-your-best-customers-facts-figures-on-the-value-of-engagement/ (http://currents.rosetta.com/2015/03/why-engaged-customers-are-your-best-customers-facts-figures-on-the-value-of-engagement/)




7


https://kitewheel.com/press-releases/new-independent-study-reveals-major-disconnect-brands-todays-connected-consumers/ (https://kitewheel.com/press-releases/new-independent-study-reveals-major-disconnect-brands-todays-connected-consumers/)




8


https://www.the-cma.org/Contents/Item/Display/327325 (https://www.the-cma.org/Contents/Item/Display/327325)




9


https://www.rbc.ru/business/14/02/2017/589d97a49a7947e189fe2459 (https://www.rbc.ru/business/14/02/2017/589d97a49a7947e189fe2459)




10


https://romir.ru/press/rambler-eksperty-rasskazali-ob-otnoshenii-rossiyan-k-kartam-loyalnosti (https://romir.ru/press/rambler-eksperty-rasskazali-ob-otnoshenii-rossiyan-k-kartam-loyalnosti)




11


https://romir.ru/press/rambler-eksperty-rasskazali-ob-otnoshenii-rossiyan-k-kartam-loyalnosti (https://romir.ru/press/rambler-eksperty-rasskazali-ob-otnoshenii-rossiyan-k-kartam-loyalnosti)




12


 .  . .: , 2018. 176 .




13


Permission marketing: turning strangers into friends, and friends into customers / Seth Godin. New York: Simon & Schuster, 1999.




14


https://www.visioncritical.com/blog/keep-customers-happy-infographic (https://www.visioncritical.com/blog/keep-customers-happy-infographic)


