  (Cloud Marketing)
 


    ,   .        .       (SaaS)        .    (  )    .





  (Cloud Marketing)



 



 ,2021



ISBN978-5-4490-4576-8

     Ridero







    ,   .       .       (SaaS)       .     ( )   .




I ,  Cloud Marketing ( )





1.1Cloud Marketing    . , ,   


Cloud Marketing    








        .           .

Ѡ          ,  ,   ,  .          ,     .

Cloud Marketing        .

Cloud Marketing ( )            ,       .   ,       -  -, , Facebook, Twitter -  .

     .

Cloud Marketing    ,   (),   SharedVue Marketing Technologies. ,  ,  ,       .

        ,        ,          ,     .         -,  .

Cloud Marketing     ,         .    ,              .

    :

    .     ,   .

      .

        .



, ,   








              .      ,  Facebook,           .      ,    ,    .

      .    ,    ,    ,     .

       .    ,     .      ,       ,    , ,         .

   ,        B2B SMB,     .      ,   IT-    .

  CRM-        ,   email-,  .          SaaS-.      ,   , ,    ,   .




1.2    .   -


    








 ,    . ,   ,   ,   ,    -.  ,     ,   ,     .       .     堖  .     ,         .

       -. -      ,     .

   ,  ,    蠫 .      ,       ,  -   Twitter.

  -








  -, ,  Amazon.com,     ,   .       ,  .      ,       . Amazon        ,     .  -   ,      .




1.3-    .    -


-    








      -,      .    ,       . ,    ,   ,        .          .        .

    .      ,    . Ѡ            . ,  ,     ,     -.      , .

   -








    -,    :    .    .         .    :

: Facebook; Twitter; YouTube;   .

:  ;  ;  ;   Google.

 ,   ,  ,    . Ӡ , ,  , -,         .  -    -      -.




1.4     .     


         






   [1]



     ,            .       - ,  -        .        .     ⠖    ,   .

      .      ,     .  ࠖ        ,      .      ,   .  蠖          .

     ,      .    ,    ,   -.

 ,   Google,        . Google       ,       .   ,    .

    ,         .  ,        ,        ,        .

    








           .    ,       .       ,   Facebook, Twitter Youtube.

   ࠖ      ,    .

     .         ,          .        ,    .

     ,     .      , -        .        ,      .  ,  -        .

       .  ,      .    ,       ,      .          ,  ,   Facebook   -.

     ,   , ,  ,  .               .

      ,     .     ,         .




1.5  .  


  








   ,    .     4 .

     .

 .           .     ,     .         .

.        . -    .        ,        ,     .

.     ,     .     .      ,  ,     .           ,   .

.        ()     ,       .     ,         .



 








  SEO   .  堖   .     .  ,   SEO        .

-    - .    ,       .      ,   .     -,  -    .  ,  -  ,   -.

 , -   -  .    , . -  ,       .     -  ,    ,      .

     .       ,        .  ,    ,            .      ,       ,            .

     ,  .  ,      .   ,  .  ,  .    , ,    -,   .        , ,  ,    .

   ,    ࠖ    .  ,    ,   .    堖     ,      , - .        ,      .

    ,  -  ,   ,   ,    .          ,  .

     ࠖ  . ,    ,  ,      .      堖     .

     .    -    ,        .    ,       .

  -       .  ,    ,   , ,    ,      .  -           .

, ,  ,       .     ,     ,   .          .            .




II   






   [2]




2.1AgilOne. Salesforce


AgilOne






   [3]



AgilOne     ,    ,     .

 AgilOne      ,      .              .

AgilOne        ,        .    ,        ,     .

    ,     ( , ).   AgilOne Shazam, PetCareRx, Moosejaw, Moosejaw, ideeli, Bosch.

AgilOne   ,  ,           .     , , ,  ,  ,    -,      .      ,  ,     .

AgilOne    .

  :   ,    ,   ,   ,  ,  .    , -,   ,  Facebook,API.



Salesforce






   [4]



Salesforce    ,       .          (CRM) .     ,  ,     .

Salesforce      ,  , ,  , , ,  ,  .

   Salesforce   : ,            ,  ,      .

 : ,     ,    ,   .

 : ,    ,   ,  -  .

Cloud Cloud:     ,  ,  .

Cloud Analytics Cloud: ,      ,       ,       .

Data.com     -  -,      CRM   Salesforce.com.

Desk.com          .

Pardot     B2B,       ,            .

Chatter    ,     .

 Salesforce1  Salesforce.com, Force.com, Heroku ExactTarget    . Salesforce.com        ,        .

Force.com     (PaaS),     . Heroku   .

Salesforce       1999  ,.

Salesforce Marketing Cloud      , ,     ,    .

Salesforce Marketing Cloud  ,  -  ExactTarget,      ,    Social.com,   B2B  Pardot.

 :   ,  ,  ,  ,  ,   ,  ,    ,     Facebook, Twitter Linkedin,  ,  ,   .

Journey Builder      ,      .

  ,  -,           .

      젖   .

 Social Media   ,      .            ,          .




2.2HP Marketing Optimization. Adobe Marketing Cloud


HP Marketing Optimization






   [5]



HP Marketing Optimization    ,    ,        .

    HP Exstream, HP Relate, HP TeamSite, HP MediaBin, HP Qfiniti, HP Explore, HP Optimost, HP Aurasma, HP Digital Marketing Hub. HP Exstream   ,  . HP TeamSite   -. HP MediaBin Power     . HP Qfiniti    -. HP Explore Power      . HP Optimost     ,  . HP Aurasma    .

HP Autonomy     ,      ,   ,  , , ,  - ..    Autonomy             ,  ,     ,     .

  Autonomy         - OEM .

Autonomy          eDiscovery,    ,   ,    ,    -,  -   .

Adobe Marketing Cloud






   [6]



Adobe Marketing Cloud        ,      .      Google Analytics,  , ,  ,  , Primetime, Social Target.

Adobe Analytics        ,      ,      , Ad hoc Insight.

Target      .     ,          .

Adobe Experience Management ,    .

Adobe Media Optimizer ,  ,     ,          .

Adobe Campaign  ,     ,    .




2.3   IBM (IBM Interactive Marketing).

Oracle Marketing Cloud


   IBM (IBM Interactive Marketing)








 IBM     ,   :

.          .

 .          ,  ,       .

- .       ,   .

  .    .           .

ѠIBM     :

   ,   , ,  ,      .

  ,      ,  .    ,      .

               .

IBM Interactive Marketing        /  .     IBM Campaign, IBM Interact, IBM eMassage, IBM Marketing Operations, IBM ,    IBM IBM LIVEmail.

IBM Campaign     .

IBM Interact          .

IBM eMassage         .

IBM Marketing Operations      .

IBM          .

   IBM     .

IBM LIVEmail      .



Oracle Marketing Cloud








Gartner, Inc.  Oracle       CRM.

Magic Quadrant Gartner            .




  .


   .

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