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     ,       ,          ,            (lifelong openness hypothesis).          .[66 - .: Brim O. Socialization through the Life-Cycle. Socialization after Childhood: Two Essays / Eds. O.G. Brim, S.Wheeler Jr. N.Y.: Wiley, 1966. P.149.],         蠖       (life-span developmental psychology).                (),    .    ,           ,       ,           .        ,   ,     ,    ,   .         ,   ,       [67 - .: Baltes P. Theoretical Propositions of Life-Span Developmental Psychology: On the Dynamics between Growth and Decline // Developmental Psychology, 1987. Vol.23. 5. .613.].

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  ,             ,   ,        [71 - .: Ward S. Consumer Socialization // Journal of Consumer Research, 1974. 1. . 2.].         50-  XX [72 - .:  ..         // -   , 2011. 11(033). .345348;  .,  .       //  .  . . , 2018. 2 (12). .4364.],        70- [73 - .: Roedder J.D. Consumer Socialization of Children: A Retrospective Look at 25 Years of Research // Journal of Consumer Research, 1999. Vol. 26(3). P.183.].

                ,        .  ,        48        .     []     ,      - [74 -  . . . ,  . .: , 2016. . 63.].                    ,    ,        .

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  . [83 -  .  I.      ,   ,  젖       ,        / . . .. .:    , 2019.]  (  1995-2012 ,           Apple,   ,     堖 i )        .           ,         .     : 18-    ,  15-, 13-堖  10-  ..      ,     ,     ,   ,      ,   ,      . ,  ,     ,  2000-2015   ,           .  ,   ,   73  55%,       ,   .  2015    17  18-      ,        ,  ,   ,  .

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