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2020 Thomas J. Parenty and Jack J. Domet. Published by arrangement with Harvard Business Review Press (USA) via Alexander Korzhenevski Agency (Russia). Unauthorized duplication or distribution of this work constitutes copyright infringement.

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notes








1


Report of the Hospital Authority Taskforce on Patient Data Security and Privacy, http://www.ha.org.hk/haho/ho/hesd/Full_Report.pdf (http://www.ha.org.hk/haho/ho/hesd/Full_Report.pdf).




2


Berkeley Information Security Office, Phishing Example: Message from Human Resources, https://security.berkeley.edu/news/phishing-example-message-human-resources (https://security.berkeley.edu/news/phishing-example-message-human-resources).




3


Tom Reeve, Even Security Experts Fail to Spot Phishing Emails, Finds Report, SC Media, May 19, 2015, https://www.scmagazineuk.com/even-securityexperts-fail-to-spot-phishing-emails-finds-report/article/537183/ (https://www.scmagazineuk.com/even-securityexperts-fail-to-spot-phishing-emails-finds-report/article/537183/).




4


Steve Ragan, Malwarebytes Is Tracking Missed Detections in Traditional Antivirus, CSO, November 7, 2017, https://www.csoonline.com/article/3236254/security/malwarebytes-tracking-missed-detections-in-traditional-anti-virus.html (https://www.csoonline.com/article/3236254/security/malwarebytes-tracking-missed-detections-in-traditional-anti-virus.html).




5


Gerry Smith, Why Antivirus Software Didnt Save the NewYork Times from Hackers, Huffington Post, January 31, 2013, https://www.huffingtonpost.com/2013/01/31/antivirus-software-hackers_n_2589538.html (https://www.huffingtonpost.com/2013/01/31/antivirus-software-hackers_n_2589538.html).




6


Happy Birthday Brain, the Worlds First PC Virus, Computer Active 388 (2013): 9.




7


Inventors and Inventions, vol. 4 (Tarrytown, NY: Marshall Cavendish, 2007), 1033; Laura DiDio, Antivirus Vendors Form Industry Regulation Group, Network World 5, no. 28 (1988): 17.




8


DiDio, Antivirus Vendors.




9


MarketsandMarkets, Endpoint Security Market Worth 17.38 Billion USD by 2020, press release, accessed May 19, 2018, https://www.marketsandmarkets.com/PressReleases/endpoint-security.asp (https://www.marketsandmarkets.com/PressReleases/endpoint-security.asp); Technavio, Global Antivirus Software Package Market 20162020, accessed May 19, 2018, https://www.technavio.com/report/global-enterprise-application-global-antivirussoftware-package-market-20162020 (https://www.technavio.com/report/global-enterprise-application-global-antivirussoftware-package-market-2016%E2%80%932020).


