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Hermann Simon

True Profit!

No Company Ever Went Broke from Turning a Profit



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  True Profit! No Company Ever Went Broke from Turning a Profit     .



 2021 by Hermann Simon

   ,  , 2021

  , 2022




 


     Simon-Kucher & Partners Strategy & Marketing Consultants,  41  26.         .

    -      (19891995)  (19791989).        , ,   , - INSEAD,      .    -    .   (1973)    (1976)  .        .         -    .

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   30   26 ,    Power Pricing (Free Press, 1997), Manage for Profit, Not for Market Share (Harvard Business School Press, 2006), Hidden Champions (Harvard Business School Press, 1996) Hidden Champions of the 21st Century (Springer New York, 2009).

       ,  International Journal of Research in Marketing, Management Science, Recherche et Applications en Marketing, Dcisions Marketing, European Management Journal,     . Ѡ1988      Manager Magazin.         .




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      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


https://www.wsj.com/articles/SB10001424052748703922804576301090149677206




2


Peter Drucker, The Delusion of Profits, The Wall Street Journal, February 5, 1975, p. 10.




3


  ,   ,      .          .




4


   Finn Mayer-Kuckuk, 12  2011 .




5


https://www.wiwo.de/finanzen/boerse/stelter-strategische-verluste-sind-wieder-sexy/24253188.html




6


Rolf Winkler, Uber and Lyft Get Creative With Numbers, but Investors Arent Blind to the Losses, Wall Street Journal Online, May 14, 2019.




7


Georg Giersberg, Gewinn vor Kosten, Frankfurter Allgemeine Zeitung, January 19, 2017.




8


 , 6  2013 .




9


Willi Koll, Inflation und Rentabilit?t, Wiesbaden: Gabler, 1989.




10


Louis Perridon, Manfred Steiner und Andreas W. Rathgeber, Finanzwirtschaft der Unternehmung, 17. Edition, Munich: Vahlen, 2016.




11


https://www.daimler.com/dokumente/investoren/berichte/geschaeftsberichte/daimler/daimler-ir-jahresfinanzbericht-2017.pdf, p. 251.




12


CompuGroup Medical S.E., annual report 2017; see https://www.bundesanzeiger.de/ebanzwww/wexsservlet.




13


Joel M. Stern und John S. Shiely, The EVA challenge: Implementing value-added change in an organization, New York: Wiley 2001 as well as Bennet Stewart, The quest for value: the EVA management guide, New York: Harper Business, 1991.




14


Charles G. Koch, The Science of Success: How Market-Based Management Built the Worlds Largest Private Company, Hoboken, N.J.: Wiley 2007.




15


Alfred Marshall, Principles of Economics, 1. Edition, London: Macmillan 1890.




16


Harry M. Markowitz, Portfolio Selection, New Haven: Yale University Press 1971.




17


William F. Sharpe, Portfolio Theory and Capital Markets, New York: McGraw Hill 1970.




18


   FiatChrysler  2021    Stellantis.




19


     ,          ,     .




20


Carsten Linz, TIS Customer Day, Frankfurt, November 2018, p. 23.




21


The Biggest Burners, Fortune, July 29, 2019, pp. 16, 17.




22


Herd Instincts, The Economist, April 20, 2019, pp. 2326.




23


http://boerse.ard.de/boersenwissen/boersenlexikon/freier-cash-flow-100.html


