-   
  


   12 000 , , ,   ,     ,             , -  -,  , , .         , , , .         ,    ,    ,    ,    ,    .





 ..

-   

, , , , 





 



  -     ,      .   ,    ,     ,     .   ,          ,      .     , , , , , ,         ,  ,  ,   ..  ,      ,       - .  -      GRP,  idiot girl,  private label,  -   ,    ,       .

   (   ,     ,   )    .           (&, /  .),      (, A&B  P4C    ab  pc).

      ,       .     ,           .

       ,           ,     ,         .

           .         (: click ;   ( ); ; ; ).       .

  ,       ,     ,      ,    .      .     news environment ( ;  )     environment (; ),  environment news (   )    news ().

            . ,   place an order ( )     order ().

    (, Advertising Association  Audit Bureau of Circulation),        (, public relations  life-cycle),      .      ,  lack of definition  return oninvestment,       .

 ,          ,      . : AA. average audience ,         audience.      ,       , : CMYK (cyan, magenta, yellow, black)  documercial (documentary commercial).

     , ..      , , representative,       rep,         rep(resentative).      ,     : lab, labor. laboratory.

     ( )   ()    , :

acceptance ; ; ;  (  );  (      )

 ( )   :

pl  plural   

. 

. 

.  

. 

      ~ ().         s  es, ,  aids  ~s,




 










A


A. A film; . A program(me)



A1  



AA. average audience. AA film



ABA (area-by-area allocation)  ,    



abandonment ; 



abatement ; ; 



abbr(eviation) ; 



ABC ; ; ; ; . Audit Bureau of Circulation



ABC ai. ABC analyzed issue



ABEND (abnormal ending)    ( )



aberration ; ; 



abeyance  ;           ; ,        



ability ; ; 

drying ~   

visual decoding ~    ,   ..



able ; ; 



able-bodied ; ; ;  (  )



abnormal ; ; ; 



abolishment ; 



aboriginal ; ; ; 



abort ;  ; (abnormal termination)   



abracadabra ; 



abrasion ; 

~ marks  ( ,       )



abridg(e)ment ;  ;  



abscess ;  ( )



absence ; 



absinth(e) ;  



absolute ; ; 



absorbing ; ; 



absorption  (. )



abstract , ,  ;  ; 



absurd ; ; 



abuse ;  ; 



a/c. account



a.c. (anni currentis)  , ..



academic ; ; ; ; 



academy 



 (attention-comprehension-conviction-action) --- (,   ,   ,       )



accent ; ; ; ; ; ;  (. )



accentuation ; ; 



acceptability 



acceptance ; , ;  (  );  (      )

~ of ink   



access ; 

public ~            



accessory ,  ; ; ; pl 



accident ; ;  ; 



accidental ; 



acclamation  



accommodation ; ; ; ; , ; 

~ (of the eye) ;  ()



accompaniment ; 



accordance ; 



accordion ; ;   (. )



account ;  ( ); () ; ; ; ; 

advertising ~   ; 

dead ~ ,   

dormant ~   (,    ,      )

live ~ ,   

no ~ ,  



accountability ; 



accountant ; 



accounting  ; ; 



accreditation 

agency ~   (          )



accredited ;       -. (.   )



accretion ; ; 



accumulation ; ;  (     )

audience ~      

speed of audience ~   



accuracy ; ; 



accusation 



acetate ;  ,      ( , );  ; 



ache 



achieve ; 



achromatic ; ;  



achromatization 



ACI. area of cable influence



acid ; ; ; ;  (. )



ack, ackn. acknowledge(d)   ()



ack(nowledgement) ;   ; ; ; 



ACORN (a classification of residential neighborhoods)    (     ,   ,  ,      ,           )



acoustic ; 



acoustician 



acquisition ;  (. ); 



ACR (audio cassette recorder)  



acre  ( 0,4)



across ; ; -; 



across-the-board ,                



act ; ; ; ; ; ; ; 

~ of God (.  )  ,    

unlawful ~  



acting ;  ; 



action ; ; ;  ; ;      ;  ; ! (    )

cross-lens ~ ,     ,    

delayed ~  

foreground ~ ,    

immediate sales-producing ~ ,    

motion ~  (. )

parallel ~       

retarded ~  

activism ;      



activity  ; ; 

sales-force ~   



actor ; 

pic ~ 



actress 



actual ; ; 



acuity ;  



ad (. advertising, advertisement) ;  ; 

blind ~  ,          

private party ~  

want ~ . want advert(isement)



AD. assistant director



ad-a-card ;   ,      



adage ; 



Ad Alley    - (,       ;        )



adaptation ; ; ; ;  , ,       

screen ~ 



adapter, adaptor ; ;  ; ,    

color/graphics ~ (CGA)    (  ,     )



addition ; ; ; 



address  (); ; ; 

~ correction requested    (    )

frame ~  

legal ~  



addressee ; 



addressograph ,  



addsee. addressee



adequacy ; ; 



adflation (advertising inflation)  



adherent ; ; 



adhesion ; ; ; ;  (); ; 



adhesive ;  (. ); 



ad hoc ;    



ADI. area of dominant influence



adjacency ; ;  (. ,   ,    )



adjacent ; ;  (.  ,  )



adjourn ; ; 



adjudication ; ; ; 



adjunct ; 



adjustment ; ; ; ; ; 

press ~   

side register ~  



ad lib ; ; 



adlux ;   ,    ,   ..



adman   ;  ;  



admass    



administration ; 



administrative  (. );  (. )



admiration ;  



admission ;  ; ; 



adnorm ,   ;   ,    



ad-noter   (  )



ADO (Ampex Digital Optics)   



adopt ; 



adopter /,    -.

~ categories  ,         

early ~  ;   (,      )

late ~ ,  



adoption ; ;  -.



adperson   ;  



adr. . address



adsmith  ;    



adult ,  



adulterated ; 



advance ; ;  ;         ; ();  ; ;     ; () ( );  (, );  ;  ; ; ;  (. )

line ~ ,  



advancement ; ; 



advantage ; ; 

built-in ~  () 

differential ~   ()



adventure ; ; 



adversary ; 



advertise  (, )



advert(isement) ;  

blind ~ ,       

buried ~  ,          

exchange ~ ,      ;  

follow-up ~ ,   

open ~       

pop-up ~        ,      ;      

post (up) ~  

reader ~ ,    

sample ~     

spin-off ~  ; ,      

tie-in ~  ; ,          

want ~    ;     ;  



advertisement-packed  



advertiser 

big-gun ~  

heavy ~  



advertising ; ; 

~-to-sales (A/S) - ()

adversary ~  

arena ~   ,    

awareness-building ~    

bait ~   ;  

bait and switch ~  ,         

block ~        

comparative ~  ; ,     (  ) 

consumer ~  ; ,    

coop(erative) ~      (  50:50)

corporate ~  ;  

crossruff ~  

deceptive ~   

direct ~  ; ,      

direct response ~ . mail-order advertising

drip ~  ;          (      ,      ,        ..)

free editorial ~    

general ~    ,    ;  ;  

goodwill ~  

horizontal ~      

litter-bin     

mail-order ~   

natural break ~      

perimeter ~ . arena advertising

position media ~  

scene ~  

self ~ 

shirt-board ~        (       )

show-window ~  

sky ~  ;      ,   ,   ..

special occasion ~ ,    

undisplay ~   

vertical ~  ;     

walking ~  ; ,   ,   ..



advertisingless   ; 



advertology ;   



advertorial (advertisement (and) editorial)  ,   



advice ; ; ; 



adviser, advisor ; 



advocacy ; ;  (; )

~ advertisement    



advocate ; 



AE. account executive; advertising executive



aerial ; ; ; 



AF. audio frequency



affair ; 



affectation ; ;  (, )



affective 



affidavit  ; ;  ; 

~ of circulation     

~ of performance ,  (      )



affiliate 



affiliation ;  ()  ;     ;   

exclusive ~  ,   -       ,   



affinity ; ; ; 

~ of ink to paper    



affirmative 



affluence ; ; 



affluent ; ; ; 



Afft. affidavit



afterdate    



afterimage  ;         



aftermarket  ;  ,       



afterpiece ; ,      



after-recording   



afterservice  



aftertaste 



after-tax    (. , )



agate  (   5 ? )



Agcy. agency



agd. agreed ; 



age ; ; ; 

legal ~ 

mature ~  



agency ; 

~-of-record (AOR)  

advertising ~  

boutique ~  -; ,    

creative-only ~  ,      

full-service ~     

(in-)house ~   () ; ,     

media ~ ,       

modular service ~      

new product development ~ ,    

news ~  

public relations ~     

recognized ~  () 

shopping for an ~    -

through-the-line ~    ,  ,  ATL,   BTL



agenda ;  



agent ; ; ; ; , , 

authorized ~  

developing ~ 

universal ~  



aggregation ; ; ; ; ; 



aggression ;  



aging  (  )



agio(tage) ;  



agitation ; ; 



agreement ; 

~ of lawsuit  

gentlemans ~   (,    ,    )

net book ~ (NBA)            ,     



agriculture  ;  



agriproduct (agricultural product)  



agst. against 



ahead ; 



AI. affinity index



aid ; ; ; pl  

dealer ~s     

demonstration ~s  

focusing ~   

health and beauty ~ (, &)    (   )

selling ~s    ,    



AIDA (attention-interest-desire-action) --- (,   ,  ,       )



AIDCA (attention, interest, desire, confidence, action) ---- (,   ,  ,  ,       )



AIDCAS (attention-interest-desire-conviction-action-satisfaction) ----- (,   ,  ,  ,  ,      )



AIDMA (attention-interest-desire-motivation-action) ---- (,   ,  ,  ,       )



aim ; 



aimer  



AIO (activities, interests and opinions) ,    (   )



AIR. average issue readership



air ; ;  (    )

on- ~ ; 

get off the ~  ;   

go on the ~  

go up in the ~   ;   



airable        ;       ..



airbrush ; ; 



aircraft ; 



airline ; 



airplay -



airtight ;  (. )



aisle   ; 



alarm ; 



album 

record ~  



alcohol ;  



alec 



alignment ; 



alike ; ; 



alimentation ;  (-.)



alive ; ; ()  



all-band 



allegation ;  



allegiance ; ; 



allegoric(al) ; 



alliance ; ; 



alligation ; 



all-in ;  



all-in-price. all-in-rate



all-in-rate ,  ,     , ,  ..



allocation ; ;   (  -    )

market-by-market ~      

media ~     



allotment ; ; ;   



allotted  (.  )



all-out ; 



allowance ; ;   ,     ;   -.  (. ,   ..); ; ; 

advertising ~ ,            

billback ~ ,         

display ~    

distribution ~     

expense ~  

merchandising ~     



all-purpose ; 



all-round ; ; 



all-star    



allusion ; ; ; 



all-wave 



alphabetic ;  (. , )



alphanumeric -



alteration ; 

authors ~(s)  

editors ~ ()  



alternate ; ; ; ;  (. , ); ; 



alternative ; ; 

media ~s    



alumin(i)um  (. )



AM. actor movement; . amplitude modulation



a.m. . ante meridiem  ; . above-mentioned 



amalgamate ; 



amateur  (. ); ;  (. )



amateurish ; ; 



amatory ; 



amazement ; 



ambassador ; 



ambition ; 



amendment ; 



amercement  ; 



AMEX (American Stock Exchange)   



amortization ;  ()



amount ; 

~ of business  



amplification ; ; 



amplifier  (. )



amplitude ; ;  



amt. amount



AMU (Asian monetary unit)   



amusement ; 



analects  



analogous ; ; ; ;  (. , )



analogy ; 



analysis ; 

audience composition ~   

content ~ -;  



analyst 



anamorphosis ,   



anamorphotic ,  (. , )



anchor ;      ;  



anecdote ;  ; 



angel ;  ; , ,    ,  , 



angle ;  ; ;  

~ of halftone screen lines    

acceptance ~     



angled    (  ) (  )



angular ; ; ; ; ; . angled



aniline  ()



animal ; 



animatic(s) , 



animation ; ; ; 

clay ~        

cutout ~     



animator -



anniversary ; ; 



annotation ; 



announcement ;  ; ; ; 

courtesy ~           

floating ~  ,           



announcer ; 

ad-lib ~ -

continuity ~ ; 



annual ; 



annuity  ;  



annul ; 



anonym ; 



ans(wer) ,  (, )



answerprint -;    



antenna 

block ~  

dish ~  ; 



anthology 



anticipation 



anticorrosive  (. )



antifoggant  (. )



antihalation 



antipathic ;  (-.); 



antiquity ; 



antithesis ;  ; 



AOR. agency-of-record



A&P (advertising and promotion)   



apartment ; 



apathy ; 



aperture ; ; , ;  ;   ; 

film ~    

finder ~ ,  

lens ~  ;   

picture ~ . film aperture

real ~   

relative ~   



apparatus ; ; 



aphorism 



apiece  ; ;  



apostrophe  ( )



app. appendix; . appointment; . approximate



apparent ; ; 



appeal ; ; ; ; 

advertising ~  , , ;  

consumer ~    

eye ~  

fear ~   ( ,         -,    )



appearance  ;  ; ;   

~ of print    



appendix ;   



applause ; 



appliance ; ;  ()

~ business   



applicable ; ; 



applicant , 



application ; ; ; ; 



applicator ;    -.



applicatory ; 



apply ; ;  ( -.  -.)



appointee ,  



appointment ; ; ; ; pl 

business ~  

public ~   



appraisal 



appreciation ;  ; () ; 



apprehensible ; 



apprentice ; ; 



appro. approbation; . approval

on ~   (    )



approach ; ; ; ;   ; ,       

canned ~  () 

flash ~       

long ~      

medium ~      

rifle ~  

short ~      

shotgun ~       



approbation ; ; 



appropriateness ; 



appropriation ; ,  ;  

advertising ~(s)   ;  



approval ; ; 



approximate ; ; ; () ,  ( , )



approximately ; 



approximation ; ;  



apricot ;  



a priori 



apron ; ; 



apt ; 



aptitude ; ; 



. ad-page exposure



aquamarine ; - 



a/r (all risks)    ( )



arbitrator ; 



arc ; ; ;  ; 



arcade ;   



archetype ; ; ;    



architect ; ;  



architecture ; 



archive 



area ; ;  (); ; 

~ of cable influence (ACI)    

~ of dominant influence (ADI)     

designated market ~ (DMA)   ;   ,   

field ~  

fringe ~    

high light ~  ()  ()

image ~  

listening ~   

local access and transportation ~ (LATA)   (   )

metro(politan) ~  

multinetwork ~     

mush ~   

out of focus ~  

primary marketing ~ ()   

sales ~  ;  ;  

secondary service ~    ; ,    

solid ~   ; 

sound ~   

soundtrack ~     

transmission ~  

type ~  ;    ; ,     



arena ;  



argument ; 



argumentation ; 



arise ; 



aristocracy 



arithmetic ; 



arm ; ; 



aroma 



arrangement ; ;   ; ; 

net name ~       ,    



arranger 



array ; ; ; 



arrears ; 



arri(flex)    



arrival ;  ()



arrow ; ; 



arsenal 



art. article; . artificial



art ; ; ;  ; 

calendar ~  ,    

clip ~          ;      

graphic ~ ; pl 

scrap, standard, stock, syndicated ~  ; 



artery ; 

~ of commerce  



artefact. artifact



article ; ; ; ; ;  

~s of consumption  

extracted ~ ,    



articulation ; ; 

~ of message objectives    



artifact ;  



artificial 



artist ; ; 

bump ~ 

film ~ - 



artwork  ; ;  



AS. amicable settlement



A/S (account of sales)    ; . advertising-to-sales



ascendant ; 



ascender     ;      



ashcanning   ;  



ashen 



ashy ; 



asp. as soon as possible   



A&SP (advertising and sales promotion)    



aspect ;  ; 



assemble  



assembler 



assembling ; ;   ; 



assent ; 



assessment 



asset ; ; pl 

capital ~s  

current ~s  

personal ~s  



assignment   (. , ,   ..)



assignment ; ; ; , 



assistance ; 



assistant ; 

account ~  -

shop ~ 

staff ~   



assn. association



assoc. associate; . association



associate ; ; ; 



associated ,         



association ; ; ;  ()



assortment ; 



asst. . assistant



assume   ;  ;   ; ;  (, )



assumed  (. , ); ; ; 



assumption ; ; 



assurance ; ;  (    , . )



assuredness ; ; 



asterisk ;  



atheism 



ATL. above the line



atlas  ;  



atmosphere ; 



atmospherics   ( ,  , -,   ..);  



ATR. awareness-trial-repeat



attach ; ; ;  ; 



attach 

~ case   ( )



attachment ; ; ; ; ,      



focusing ~   



attack ; 



attempt , 



attendant ; ; ;  ();  (. );  (. )



attention ;  (,  ); ; 

~-getting  ; 

~ of mind 

show-me ~  



sustained ~  



attestation ; 



attitude ;  ( -.)



attn. attention  (-)



attorney ; ; 



attraction , 

~ of ink   



attribute ; ; ;  



attrition ; 



auction ; 



audience ; ;    ;  

ad playback ~  ,     

at-home ~  ,  

average ~ (AA)   

bedrock ~   

captive ~     ; ,          (.    )

carry-over ~ . holdover audience

commercial ~   

cumulative ~ (cume)  ,         

gross ~ ,  ,             

holdover ~ ,             

lead-in ~ . holdover audience

net weekly ~  ()     

one-issue ~     

out-of-home ~ ,    

ripe ~ ,   ()  

storage instantaneous ~ (SIA)     

total ~ ()  () 



audimeter ;    -  



audio  ;   ;   ()



audilog ;   () ,     () 



audiotape ,  



audiovisual 



audit ; ; ; 

pantry ~   ;   ,   



Audit Bureau of Circulation (ABC)     



audition ,  (       ); ; 



auditor ; 



auditorium ; 



augmentation ; ; 



aura ; 



aural ;   



auth. authentic ; . author



authenticity ; 



author ; 

attributed ~  

junior ~ 



authority ; ; ;  



authorization ; 

return ~           



authorship 



autobahn ; 



autocue  



autograph ;  



autolithography 



automaker  



automat  



automation 



automobile ; 



autotype ; 



av. average



available ,   ,  (. , ); ();  (. )



availability (); ;   ;     



average ;  ;  

~ net paid   



overall ~  



aviation ; 



avid ; ;  (. , )



aviso 



avoidance ; 



A/W (alternate weeks)   (        )



award , ; 



awareness ;   ;  ; 

~-trial-repeat (ATR) -- (   )

brand ~  ;   

overall ~  



awkward ; 



ax(e) ; ;   



axiom 



axiomatic ;   ; 



axis 

lens ~  



azure ; 







baby ; ; 



bachelor ; 



back ,  ;   

book ~   

grey ~  

play ~ -;  ;   



backbone ; ;  



backcloth, backdrop ; ; 



backer   ,    



back-formation  



background (bg) ,  ; ; ; ;  () ; , ;  

moving ~  

pan ~  ,      

projected ~ 

title ~   



backing-up     ;  



backlist   ,         



backlog ;  



backslant    



back-to-back ; ;       (. ,  )



back-up 



backwind  ;  ;   ()



bacon ;  



bactericidal  (. )



badge ; ;  



bad-news  ;  ( , )



baffle ; ;     



baggage 



bagman 



bail ; 



bait ; ; 



bakery ; 



balaam  ,       

~ basket     



balance ; 

running ~   ()

visual ~  



bale ; 



baling 



ballast 



balloon ;  ;      ;    

trail ~   ,   (   )



ballot ; 



bally    



ballyhoo ; ; ;  



bamboo ; 



ban ; ;  (  ,   ..)



banana  ;   ,  



band ; ; ; ; ; ; ; 

light change ~   (      )

package ~ ,   ;    



banded ; ;  (. ,     )



bandwagon ; ; ; ;  ,     



bandwidth  



bang ; ;  ; ; pl 



bandstand   



bangtail     - 



bank ; ; 

~ of keys  

~ of lamps  

time ~   ,    



bankcy. bankruptcy



bankroll  ;  (.  , )



bankrupt ; ;  



bankruptcy , 



banner ; ; ;     ;        

burn out of a ~   (     )

commercial ~  

rich media ~  ,     , , ,     

window ~  



banquet ;  



bar ; ; ; ; ; ; 

color ~s    ;   ( )

knife ~ 

type ~  



barbecue 



barber 



bar-code -



bard ; 



bare ; 



bargain ;  ; 



bargain-sale 



barker ; ;   



barn ; 



barn-stormer 



baron ; 



barracuda    



barrel ; ;  ();    -. 

in the ~   ,  



barrier , 



barrister 



barrow ;  



barter ; ;      



base ; ; ; ;  ;   ,   

color ~  

film ~  



basement  ;  

bargain ~    



basher  



basis ; ; 



basket ; 

shopping ~   ;  -,    



bastard ; ; ; ;  ;  ;  ;  (. , ); 



batch  ;  (); ; ; 



bath ; 

developing ~  

toning ~  



battery ; 

~ of lenses  



battle ; 



baza(a)r ;  



beach 



B-B, B2B ~ . business-to-business



b(b. bed and breakfast    ( )



b(b)l. barrel



BBS (bulletin board system)   



 (blind copy) ,   ; .  back cover; . broadcasting



B2C   (  ,     on-line)



BCU. big close-up



bdg. building



BDI. brand development index



bealer 



beam ;  ;  

astigmatic ~  

light ~  



bean ; ; 



bear ; ,   ; 



beard  ;    ; 



beast ; 



beat ; ; ; ; ;  ; ; ; ; ; ;  (-.);  ()

~ outsmth    ;    ; , 



beautician 



beauty 



bed ; ; ; 



beef ; 



beefcakery     



beer 



bees and honey (.   ) 



beercasting  (    )



before-and-after   



before-tax    (. )



beggar 



behavior ; ; 

innate ~  

overt ~  

ultimate buying ~   



BehaviorScan   



belief ; ; 

accepted consumer ~   



believability ; 



bell ; ; 

air ~s            



belles-lettres 



bellhop    



bell-ringer ;   



belongings ; ; 



below ; ; 



below-cost  



belt ; ; ; 

battery ~       



bench ;  ; ; 

cutting ~  

enlarging ~ 



benchmark  ;  ;  



bend ; 



Ben Day  (, )



beneficial ; 



beneficiary ,  , ,   ..



benefit ; ; ; ; , 



benny    



berry ; 



best ; ; -.  ,  ;   ( -.); ; 

third ~ 



bet ; 



betn. between 



betray ; 



bevel ; ; ; ,   ; ; 



beverage 

blended ~  



b.f. . bona fide



bg, BG. background



bias ; ; 

fatigue ~    -    

interviewer ~        



bibelot ; ;   



bibliography 



bice - 



bid ; ; 

sealed ~  



Big Brother    (,     1984); ;  -   (  ,    )



big-shot ,  , 



bigwig  ; 



bijou ; ; ; ; 



bijouterie  ; 



bilateral 



bill ; ; ; 

due ~      

foot the ~  

short rate ~        

show ~ 



billboard ;  , ;  

baby ~ -   ;     

commercial ~       -   



billing(s)     ,   ;  

gross ~       ,   



billposter  , 



bimestrial ;     



bimetal(lic)  (.  )



bimonthly ,          



bin , ; 

dump ~        



binder ; ;  ; ; ; ; ; ; ; ,  (); 

loose-leaf ~        ;    ;     



bind-in ;  (. )



binding ; ()

~ in boards  

perfect ~    ,      ;  

wire-o ~  



bindlestiff  ; ; 



biography 



bird ; ; 



bird-dog    



birds eye    



birth ; ; ; 



biscuit ;  ; - 



bit ; ;  ; ; (binary digit)  ( ,   ,  .     )

~ depth   ()



bite ;  ( );  (   ,          )



bitone -



biweekly ,          



biz. business



bk. back; . book



bkt. bracket



bl. bilateral



black  ;  ;  (,    10  - )



blackface  ; ,    



black-letter ;    



blackmail ; 



black-out        ;      ;  () 



blacksmith    



blade ; ; 

doctor ~  

scraper ~      ;  



blank ; ,  ; 



blanket   ;  ; ; ; ;  (  -., )



blanking         



bleach ; ; ; ; ; 



bleed (off) / ; ;  , ;  ()  ,  ;    (. )

edge ~      

gutter ~      



bleeding ;    ; 



blend ;       ; 



blimp    



blind ;  ; ; ,      ,   



blinker  



blister   (  ,    );   



block ; ; ; ; ; ;  (); ;   (, )

~ of type  

name ~    



blockage 



blockbuster   ;  (-)



blocked      (. )



bloomer ,  ;  ;   



blooming    



blot ; ;  ( ); 



bound-in  ( , ) (. , )



blowout    -. 



blow-up  ; ; 



blue ,  ; 

electric ~  



blue-chip  ; ;  



blueprint, blue print, B/P     (  ); ; , ; ; 



Bluetooth     ,    ,     



blurb   ;  (    )



blurry 

edge ~   



BMS (below minimum standards)  ,    ,   



bo, b.o. . box office;. buyers option  ,   ;



board ; ; ;  ;  

bulletin ~  

business ~  

caption ~    

idiot ~  ,   ,    ,    

plans ~ ,    (-,    )

show ~   

title ~    



boat ; 



bodkin ;  



body ;  ;   ; ;   

house ~ ()

point, type ~  



bogus        ; 



bold ;  ( , )



boldface  



boldline ,   



BOM (bill of materials)  



bona fide ; ; ; 

~ business   



bonanza ;  ; 



bond ;  ; () ;  ; pl  ; ; ; ;  ;  ;  ;       



bonus ; ; 



bonze 



boobs  



book ; ; ; ; 

call ~ ,       

check ~  

clip ~      

continuity ~           ,      

facts ~ . call book

guard ~           

hand ~ 

inner ~  

log ~  

order ~  ;  

wish ~    



bookend ;   



bookends    ,     ,           



booking ; ;  

saturation ~     



bookkeeping  ; 

double-entry ~  



booklet ; 

instruction-recipe ~          



bookplate 



bookmark 



bookstore  



boom ,    ; ;  ;  (   );  -

~ boom   

baby ~   

camera ~  ; -

mike ~  



boomer ,  -.     -.

baby ~(s)   (,      )



boost   ; ; 



booth ; ; ;  

announcer ~  

mixing ~  

sound ~  



bootlegger ;     



borax ;  ;  



border ; ; 

bond ~ ,    ,   ..,    

screen ~  

white ~  



borrower ;  



boss ; ; ; 



bosshead  



bottle ; ; 



bottom ; ; ; 

no ~ ,    (  )



bound ; ; ; ; ; 

hard~   

soft~   



boundary ; 



bounty ;  , 



bourgeois  ; ; ; 



bourse 



boutique ;  ;  ;   ,  ( )  



box ; ;   ; ; ; , ;     

camera ~   

casting ~  

changing ~       

cluster




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