  Business is digital Now!  !
 

 

 -


 ,    : , , , .     . Digital ,         , ,     digital.           . Digital,  15       ,    ,  , ,         .        ,   -    .  Web  Web 3.0    .        ,        .   ,        Peer2Peer          : R&amp;D, HR,  , , ,        !    Web   ?       ?       ?   Web 3.0    ?             ,     -, ,     Weba.





 ,  ,  -

  Business is digital Now!  !








 

     ,             !

          .     ,     ,     .   ,   (Xavier Wargnier).         .



 

    (Mohamed Bendjebbour),                  .

   (Laura Ghebali)        ,     (Claudine Engelbrecht)    .



 -

        ,       ,         .



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          ,          25 .  -       ,      ,    ,  ,    .  !

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   ,       :     PR-  ;     PR-  ;  ;  ;  ;  ;  ;  ,     .

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, ,  , ,  ,           Business is digital!




 


 

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 Business is Digital    2011 ,       .            -    Web'a.  Web   ,          . ,    ,       ,  -,    ,     



          2013 .         digital.         ,      .   ?       .     ,          .



     ,    , ,  ,   .     ,         ,       ,     .    :   (Martin Pasquier),    ,        (, )     South by Southwest;   (Frdric Josu),     ;   (Liva Judic),      ;   (Alexandrine Brami)  -, ;   (Erwan Mac)  



      ,         ,    digital-           ,       .



     ,   ,     ,       digital,    . ,   Dream Team :



  (Alexandre Michelin),   ,      ;

  (Fahim Benchouk), -, ;

  (Martin Pasquier), ;

 - (  ).



,         : Skype () + Google Drive ( ) + Microsoft Office (   ) + Doodle (  + DropBox (   ) + 



  ! !



  :

https://twitter.com/manufraysse

http://fr.slideshare.net/emmanuelfraysse/

http://fr.linkedin.com/pub/emmanuel-fraysse/0/63/764/

efraysse@gmail.com



   ,  -:

www.businessisdigital.com




 


 

   digital-   








   digital  15 .      ,     ,   digital-.         MSN France (Microsoft),     Infopro Communications.    Cisco, Bauer Media Group, Alcatel Lucent, La Poste.

   digital-   ,       ,      ,  :

Facebook, Twitter   Web,      (2011),    - (2001).



   :

Twitter: @manufraysse

Slideshare: http://www.slideshare.net/emmanuelfraysse/

: www.emmanuelfraysse.com www.businessisdigital.com



 

  EMEA, Microsoft Online Media and Publishing








            1988 .  1992    ,     Paris Premi?re.  1997        CANAL+    -,      CANALSAT France  KIOSQUE France.  2001  2003            CANAL+.

  2007-          MSN.fr,    2010     EMEA, Microsoft Online Media and Publishing.             (Mdias et web social, Media, Digital innovation and Change Management)    .



   :

Twitter: @alexanmic

Facebook: https://www.facebook.com/alexandre.michelin123

LinkedIn: http://www.linkedin.com/in/alexandremichelin

Slideshare: http://fr.slideshare.net/alexandremichelin123



 -

     digital-








 5    ,    ,       , .         PSA Peugeot Citro?n              digital,     ,   EMEA, Microsoft Online Media and Publishing.              .

       , , ,    -,      - .



 -  :

Twitter: @IrinaRotaru

Instagram: @irinaerblangrotaru

LinkedIn: Irina Erblang-Rotaru




 ( -)


  ,  .



      90- ,  -    .          .



,        15  ,     :  -,  24   ,  -   ,          ,           ,   .



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84% - ,    digital   (22%   ) ;

62%  ,           5 ;

92%  ,  digital     , , 



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             digital,     ,       ,    -   .      ,    ,   .    ,           ,  ,     ,     ,    ,           .



    ,        Wi-Fi,     .      ,  ,   ,      .



,     :

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Twitter: @irinarotaru




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     .

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   ,     .    .         ,    ,    ,   ,       .    ,     .           ,    -    , -,         ,     .

 ,     ,     ? ,    .       ,       .

      .             .       [1 - http://ru.wikipedia.org/wiki/,_#.D0.94.D0.B8.D0.BD.D0.B0.D0.BC.D0.B8.D1.87.D0.B5.D1.81.D0.BA.D0.B0.D1.8F_.D0.BA.D0.BE.D0.BD.D1.86.D0.B5.D0.BF.D1.86.D0.B8.D1.8F_.D1.8D.D0.BA.D0.BE.D0.BD.D0.BE.D0.BC.D0.B8.D1.87.D0.B5.D1.81.D0.BA.D0.BE.D0.B3.D0.BE_.D1.86.D0.B8.D0.BA.D0.BB.D0.B0].        ,              .     ,      . ,        ,        .

      ,    Weba.       (soft power)        (hard power),     -      .

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 Web



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.   ,    -    ,      .      -,  Web       .

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     Web    ,     ,   ,    -      

 Web    :

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 -        .

     -   ,        .  ,      ,     .

    ,     .

  .



 Web   :

  (HuffingtonPost, Le Plus, );

  (Facebook, LinkedIn, Twitter, );

 - (Amazon, CDiscount, Vente-privee.com, );

,    Weba (   ,  -    );

   (Wordpress, ).




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 Web       .        .

 ,     . ,  90-  -   .      ,  Web    .   Web    Compuserve  AOL,      -.       . ,      , -      . , Web    .   FTP[3 - Le FTP      .]  Gopher[4 - Gopher       ,    ,   ..]

   (   ,     )       .          .  1999       23   ,        ,  FlickR, YouTube   ,      .

   ,       html,    .   ,     (       )       - (, Typepad  Over-blog  ).   ,  Open Source   -,     -   .              Content Management Systems (CMS): Wordpress, Drupal  Joomla. ,     ,       ,         ,          90- .     , 1            .

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 : ,     





 -  : -


-    ,   ,     .  :     ,             .      ,    -     .       ,   Web          .



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  ,     .  ,  ComCast  Twitter     (Bill Gerth),      ,    .       ComCast  Twitter  :    ,     ComCast    We_Can_Help@cable.comcast.com. We_Can_Help  - ,    ServiceClients@cable.comcast.com 

support@cable.comcast.com.






    Twitter Client Service



    ,      ,    ,       -   ,       ,       .       .            ,        .



,     ,   ,         .   World Wide You!   2006  Time Magazine     ,    :






, .    .     



 -      .            .     .  2009       -    .     Stivostin,           .      , ,         .        ,      .            .   ,      !             Weba: UpTownProd.

,    ,                 .

     ,       .    ,           .  ,        ,      ,  ,     ,          .



   






       ( LinkedIn)




 

    ,      API Facebook (http://developers.Facebook.com/docs/reference/api/)   LinkedIn (http://inmaps.linkedinlabs.com/)


-       ,    .        ,        .           ,      /,        .         .  Bigboy22  ,          ,          .       .  ,       .    ,           . ,       ,         .  :     , ,           .         -     ,     .              ,    -,             . ,         Weba  .        ,   ,         .         ,      ,      .   :        :      ! !          :        ?         ,          ,         .



-   ,       . ,    ,      .     ,   ,     -,           ,       ,    ,       ,      ,   - .



       ,       .   -     ,        .             , ,   , ,                .     !           :    ,           ,       ,    ,     ,         ,        .

      .        ,      .     , ,      .       B2B (Social Media Club, BarCamp, Tweetup, ). ,    .      No life,                    ,  ,                 .



    ,     (     ,      ).            .

     ,    .  2010  Greenpeace     - Nestl,     Weba.   : Greenpeace       ,    Nestl,      ,    ,    .    -  -. Nestl ,        ,        (   - ).      -     Facebook    Greenpeace    Nestl          -,    ,       .

   ,   crowdsourcing      . rowdsourcing   ,  -        - . ,   rowdsourcing,            ,       -. rowdsourcing         .  ,  -  Look-zippy      .        ,  -       .       .   ,    ,  -        .      ,  ,     .



rowdsourcing    , , .      crowdfunding,      -.    ,        .  Kickstarter.com,   2009 ,    450    35000    3  .    MyMajorCompany.com  PeopleForCinema.com      .




  .


   .

   ,     (https://www.litres.ru/aleksandr-mishlen/vse-o-business-is-digital-now-lovi-moment/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


http://ru.wikipedia.org/wiki/,_#.D0.94.D0.B8.D0.BD.D0.B0.D0.BC.D0.B8.D1.87.D0.B5.D1.81.D0.BA.D0.B0.D1.8F_.D0.BA.D0.BE.D0.BD.D1.86.D0.B5.D0.BF.D1.86.D0.B8.D1.8F_.D1.8D.D0.BA.D0.BE.D0.BD.D0.BE.D0.BC.D0.B8.D1.87.D0.B5.D1.81.D0.BA.D0.BE.D0.B3.D0.BE_.D1.86.D0.B8.D0.BA.D0.BB.D0.B0




2


http://oreilly.com/pub/a/web2/archive/what-is-web-20.html




3


Le FTP      .




4


Gopher       ,    ,   ..


