, Overwatch, .  -,     
 


  
          ,         蠖 Overwatch League.       Blizzard Entertainment,         ; ,            ;                San Francisco Shock  London Spitfire.

      Overwatch  ,   ,    .

    .





 

, Overwatch, :  -,     



   



  .                     .



      ,  Meta Platforms Inc.,      .



Austin Moorhead, 2020

This edition published by arrangement with Hachette Books, an imprint of Perseus Books, LLC, a subsidiary of Hachette Book Group Inc., NewYork, NewYork, USA. All rights reserved

   , , .  ,  , 2021


* * *




 1. 


 ,    Activision Blizzard (    ),    ,  World of Warcraft, Starcraft, Diablo Call of Duty,    ,        .     ,     .        :       26   Activision Blizzard   .             ,            .

 , ,     ,      ,   . , , ,    .

           .

   .

 ,     .   ,        - .

,    .   !      ,   .      !

,    ,    28.           ,     .   ,  ,      .     IBM,   ,     .        ,       .        ,    , ,  ,     .              Windows 95.  ,      IBM-,       .      - ,         :      ,   ,     蠖        .       ,    ,         Activision Blizzard       .

     NRG Esports;  ,                 .         ,        .      NRG         ,  Blizzard       Overwatch.  NRG        .              ,  League of Legends Championship Series (LCS)[1 - League of Legends Championship Series (LCS)    League of Legends  .      .].  OWL (Overwatch League,  Overwatch)        NRG.        , Blizzard            OWL:           ,   .       Overwatch    .     ,        League of Legends            ꠖ    Blizzard  ,      .

     ,          ,   :      - .      ,   ,   ,  Overwatch,    . ,           NRG OWL,         .   ,    ,        .         NRG  ,                  .  2006        Quattro Wireless,       Apple 275 .             .  Apple        ,           Sacramento Kings          .   , 2015,      NRG.  ,  , 1983   24Hour Fitness,   2005-   1,6 .        Sacramento Kings NRG. ,    NRG,  ,   ,   , 250 .   ,  ࠖ  .

   ,    ,    ,          ?         -,        .    ,   .   [2 -  ,      . ,         堖  . ,          .]      .    ,         Red Sox   . -         ,      ,      .  ,    ,   Red Sox.             ,   ,  - .      Modesto Nuts   .        ,        .  -          ,   Kings.     .          .

      , ,  堖       Sacramento Kings (  , ,    ).           .          .       -  -, , ,   ,       ,    .  ,                      .        , , ,   ,          ,    .

      ?      ; ,   NRG,     ,     .      , ,          ,     蠖     ,   .

  ,       Activision Blizzard,         IBM,     ,      .     ,     .     NRG               Fortune100,       -.        ,  - Activision Blizzard    .     . , ,       ,  - .

,          ,    .   ,         Blizzard, ,      ,    .  ,                ,     .     NRG           ,        LCS.

    .

 , ,  - ,  .  - ,       -  .  ?      .

   ,     ,  .  ,     Apple.

 ,   - ,   :

   ,    ?

   ,  .       .

     ,  ,             .

 ,  .  .  .           .     -     ,        .        .

 , ,  .       .

,  ,    ,    ,  ,       Apple.

  ,     -  .

,   NRG Overwatch League   ,     ,    .    頖   ,        NRG   .   , ,       NRG,  . Activision Blizzard  Overwatch League   BlizzCon 2016ࠖ    30 ,            ,    Blizzard   ,   - (,    2016,        ).     200,      . Overwatch    BlizzCon,   2016, , PlayStation Xbox.       20 ,      2016-,  Call of Duty: Infinite Warfare Activision.       2017;       ,       ,  Blizzard             Overwatch.     ,  ,       .

BlizzCon 2016          .     ,  ,   :  New England Patriots  ,  Los Angeles Rams   Arsenal  ,  Golden State Warriors    ,  Milwaukee Bucks  ,    SpaceX Tesla     Cloud9  ,      OWL .      ,      .  ,       ,     -.   ,  蠖  .    ,       ,  ,  Blizzard        ,         ,        . ,     Cloud9     .        ,     ,   ,       .   BlizzCon-2016  :   !   ,         .

 ,  NRG   2016  蠖 ,   .        ,   Β,  ,    , ,    ,    ,      :  League of Legends (LoL)    ,    LCS  .    LCS       ,       LoL:     100 .    NRG (     BlizzCon)    LCS    . ,  Boston Red Sox               : ,         .

 ,   NRG     ,        . ,         - ,   NRG  . , ,   ,     :      .  ,       ,    ,      ,  ,    , -  .  ,       Warriors, 49ers  Giants,   .   ,         ,      .        . NRG         -   . ,    - ,     ,     ,    -[3 -         -,   -,    .]     ,     ,  . ,          - -.

 , NRG      (     ?),        . ,  Overwatch     ,   ,             150   ,      ,  ,        .    ,   ,           :     .         ,          ,   ,    12 .        .      ?

 ,    ,  :       . ,    OWL     ⠖     ,  -     . ,         ,           ,     蠖  ,           .

,      ,     ,  Activision Blizzard   ,    OWL,     .            .

       .

      :    ,    Overwatch,     .      ,    :   3,6  .      .

  :       ,  ,             蠖   .       ,               ,   .  ,    .      ,   -     ,      ,       .   .         ,  -   .  ,       .   ,    , ,    ,     .

    ,     .

 ?  .     . .     .

 렖      -.

      :     堖 20 .




 2.     ?


   ,   20      ? ,   .      New England Patriots,                ,      [4 -      .].  ,        Overwatch:    .

  Blizzard     ? ,             ,     .      Activision Blizzard, ,        2013,     .       ,  ,     ,     (      ).       .

       ,   :     .     ,       .          ,     .   ,   ,      Z ,          ,        .             ,  .       ,         .    20    ,   ,    :   ,       , ,          .

  ,     ,    ,        ,         .    11  ,   Amazon Prime,           ,     60% . (  40%   ,          .)   ,  ,      , .  ,        ,   -    .

 ,   ,          ,  .  5%     13 17       ,    蠖 16%.        .       55     ,  ,       ,     :        ,           .      2016 2017     :  8% 2016     2017-.  ,        ,       .        .

          ,       ,       24,         ,    Overwatch League      .         ,      :  ,         .       ,        ,          .       .      ,       , 堖 -    (,   ,        ),         .      ,        ,    .    ,                :  ,          ,   -         .

  ,         ,  -   ,          .   ,  CBS, NBS, Fox ESPN,          ,       :   , ,        ,   ,      .   ,         ( ,      ,        ),         .          :   ,     .         ,    .

   ,       OWL,        .   ,           54  . (   ,             .)     : 800    400 ,          ࠖ 27 .    ?     ,        .        :        ,      ,    ,  .       ࠖ ,      ,  . ,    ࠖ  (,    , ),        ,     ;  ,    ,    . (   Harvard Business Review,    70 80%  .)   ,     ,  ,     ,        (,    ).            .



           ,         :      .       -,        ; -    ,  - . ,        (  ).    :          (   ,      ,  ,       ). Blizzard   :  ,           .        ,    頖      ,  ,       ,   .   ,     ,       ,      .    ,                . Blizzard  ,      ,       20 ,    .   ,           ,    .



             .              : ,     Doom Quake.             25,     Quake Doom,      .                  Doom.    ,      -     .    1999 Doom, ,      :  ,   ,    젖        .               ,          ;            -    . (   ,   ,         ,   ,    .)       ,             .   ,           .       :       ,   . (    ,  ,          ;         .)

 ,         ,        ,   ,    ,     ?      ,   ,  Los Angeles Rams,      Overwatch League -,     Blizzard?  ,  NewYork Mets,   OWL      -.            Texas Rangers,     ;    ,    Sacramento Kings,        -,    Comcast .

    ,      OWL, -      ,             .   ,  Blizzard                ,         .      ,   ,                , ,     (  ,  -     ), Blizzard    Overwatch. ,       ,       .         ,         .               ,        .        ,          .         :      ,      .

  Overwatch     .




 3.   


- Overwatch League     -    .      ,   Blizzard  :     ,     . ( OWL Blizzard       : Hearthstone, Heroes of the Storm, Starcraft II World of Warcraft Arena.        2,2 .)   OWL      ,   Blizzard   : ,     3,5 .    OWL         .

         ,   Overwatch       堖 -   .          ,     League of Legends   ,     Overwatch.        OWL         Overwatch    .      Bdosin[5 -           .],      London Spitfire: Overwatch , ,       LoL.     ,       Rookie     LoL,  2018    ESPN         . ,            ,     :    ,  Blizzard   ,       ,    ?         ,       ? ,    ,         ?




  .


   .

   ,     (https://www.litres.ru/ostin-murhed/progeyming-overwatch-kibersport-kak-podrostki-geymery-milliar/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


League of Legends Championship Series (LCS)    League of Legends  .      .




2


 ,      . ,         堖  . ,          .




3


        -,   -,    .




4


     .




5


          .


