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   (CRM)



  



  ,2022



ISBN978-5-4490-8954-0

     Ridero







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 Wikipedia, the free encyclopedia      1970-  ( ) [1].              .         ,         .

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  CRM     SugarCRM2004- .     CRM   ,          ,       .

 -  2009-         ,   .   ,        .      ,  CRM-,   BaseNutshell.     Gartner       ,         CRM-.

  2013- 2014-     CRM    -         .      CRM- ,    ,      .

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 ,  5%-        50%   ,  90%  , , ,  . ,    ,    CRM-.

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 Gartner CRM 2010   ,        ,   Twitter,    Facebook   -  ,   ,     .

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   ,     (https://www.litres.ru/margarita-akulich/upravlenie-vzaimootnosheniyami-s-klientami-crm/)  .

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