   Scrum. Agile-   
 


      Scrum    .

  ,   agile- ,  ,       .      ,     . ʠ   ,    ,    ,   Scrum   .        Scrum   .    ,  ,     ,  .

 -     ,        .



  :

 Scrum    .

Π,      .

     :     .

      .

    ,  .

      :     .



  

  ,   agile- ,  ,       .

   .





 

  Scrum. Agile-  



Roman Pichler

AGILE PRODUCT MANAGEMENT WITHSCRUM

Creating Products that Customers Love



  Pearson (Addison-Wesley Professional)



      



     ScrumTrek   ,  ,    



  .                .



Authorized translation from theEnglish language edition, entitled Agile product management with Scrum: creatingproducts that customers love, 1


 edition, published byPearson, publishingas Addison-Wesley Professional.



Roman Pichler, 2010

  ,   , . Π, , 2017


* * *


 







  


 ࠖ    ,     ,    .     ,   - Object Technology    ,  Scrum.       ,    ,    ,   .    ,            .     ,  ,        . ,         ,          .

       scrum-,  ,     . Ӡ     ,        ,     .       ,    , - ,   , 堖   [1 -  ( )    ,     .         .         ,   ..     ( ,     ). . ..]     .

    ,   .       ,         ,   ,   ,     scrum-     .     ,     .       .         ,     .     ,     .

          ,        IT-.      ,  ,    .     .



 ,
  Scrum




  


   Π  Agile.     ,     ,     . , ,   ,     ,    ,     .

Salesforce.com    ,    .  ,        Π.     ,  ,   .   :       ?      ?     ,   ?  , .

    Salesforce.com      ,            ,    .  Scrum        . ,  ,           ,       . Scrum   ,              .    ,                .         agile-.

     ,    ,  .        ,    ,  scrum-   .        , Salesforce.com,   ,       .        .

        .  ,    Salesforce.com,   ,          .      ,    .  , ,          .



 ,
 -  Salesforce.com








  Π     .       ,  . ,  agile-     ,          agile-.       Scrum,     scrum-   .       .

 1999   agile-,       - .   ,   Π  ,   [2 - ꠖ ,   -, .    ,    (  ). ..],  .     agile- 2001,           . Ѡ             .    ,   ,      ,   Scrum .        (Fry, 2007; 139),   Salesforce.com  Agile:



        ,    ࠖ    Agile.      ,        ,    .





  agile- 


Agile,   ,  Scrum,     .  1    .



1.   - -






Agile-,   Scrum,    :   .       ,   -  ,        ,  1960.  ,       .  ,     . ,   ,  ,        . ʠ,   Scrum        ,   ,    .     , Scrum ,  ,   .




       


  ,     ,   .        . ʠ   ,    ,    ,  scrum-   .       scrum-  .    ,  ,    .

      Scrum .            .       .       ,  Scrum.

  ,    Scrum      .

,     ,   :       ,   .




1

   ?



     .            .         ,    ,   .

 ? -      .    ,       .      ,    .  ,     ,      . Ӡ   ,  .

 ?       ꠖ  .      ,  ,     .




  


 Scrum Guide     :



 ࠖ  ,        .           .


   ,      .       ,     .      ,   ,  ,  ,    ,  ,   ,  scrum-  .         ,     .            ,    .  SAP AG   : ,   ,   ,     ,   ,      .

 ࠖ     scrum-,    . Scrum-    ,    ,      .

       蠖    .    .  ࠖ    ,    ,     ,   , ,    .

     : ,  ,      . ,  ,    ,    ,    ,  ,    -.  ,   scrum-,    ,  ,  - .

    ࠖ   :   .      ,     . ,     ,      ,   (,  ),   .    , ,  -,  ,  , - ,        .      CEO[3 - Chief Executive Officer (.)    .       . ..]. , Ript  ,         ,     , CEO  Oxygen Media,         .




   



      scrum-.   ,   ,    .   ࠖ   ,     ,      .  ࠖ      ,     . (        6.)




[4 -  (. vision ) ,   . ..]  


   : 堖    .  ࠖ  ,          .  ࠖ   ,         .    ,   ,      ,    .       ,     ,  , , ,    ,    .




  


 -  ,  ,      ,   ,     CEO  General Electric.  ࠖ   .   ,    ,   ,    . , ,      .     ࠖ  ,       scrum-    .      primus inter pares    ,   .

    (  )   .      ,         .

 ࠖ      ,        .      ,         .     ,             .              (Kaner, 1996).


 



        ,   .     蠖      . Ƞ   ࠖ  ,       .           .  ,      ,    .       ,    .         (Finkelstein, 2009).

   ,          .  ,  Pixar, :

     ,    ,     - .

  ,   .





 


      .     ,  , , , , ,   ,   .  ࠖ   ,          蠫.     , ࠖ  .




   


Ӡ     ,        .  mobile.de,    - ,     ,       .               [5 -    , CTO  mobile.de, 18 2009.].

       .        ,   ⠖    ,  ,       , ..  ,       ,    .      .  ࠖ     ,  .




 


        .      .          .   ,   ,    .

      ,    ,     ,  ,         .




   PATIENTKEEPER

 ,   Scrum     PatientKeeper,       ,        :

[ ]     ,            ,        ,    ,          ,    -        ,  ,     ,  ,       ,     . [  ]       .      .  ,       [6 -     scrum- Yahoo! 2 2008     16 2008.].





 


 ࠖ    scrum-,  ,       scrum-.    ,      .       ,   .  scrum-    ,  .    ࠫ .    堫.

   scrum-         .      ,  .     ,     ,   .    ,        . ʠ      scrum-  .         .    ,     .




  .


   .

   ,     (https://www.litres.ru/book/roman-pihler/upravlenie-produktom-v-scrum-22078562/chitat-onlayn/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


 ( )    ,     .         .         ,   ..     ( ,     ). . ..




2


ꠖ ,   -, .    ,    (  ). ..




3


Chief Executive Officer (.)    .       . ..




4


 (. vision ) ,   . ..




5


   , CTO  mobile.de, 18 2009.




6


    scrum- Yahoo! 2 2008     16 2008.


