    .    ,     
 

 


      
     ,    ,  ,       -:     (The Gap),  堖   (The Gain).

 ,  ,    , -    .      ,  .       ,   . ,        ,    .

 -      .     -            .       ,   蠖   ,     堖    ,      .      ,          .

    ,             .        ,   ,      ,    ,        ,  ,   ,  ,    .

    .





 ,  

    .    ,     



  .                     .



THE GAP AND THE GAIN

Copyright 2021 The Strategic Coach

Published in 2021 by Hay House Inc.

   , , .  ,  , 2022


* * *







 1995    Strategic Coach    20 , ,  .           ۻ (. The Gap and the Gain).           .   ,     ,  60 ,  蠖  ,       .

        ,     ,       ,         .

  ۻ     ,    ,     .

       -,                  .

        ۻ,     ,    .         ,     ,    ,        .

     ,            .

 ,  ,  ,      ,          , ,      ,        .

 ,  20 頖  ,      ,   .  ,   .      .     ,         .

    ,     :           ,      .

   .       ,     ,      . Ѡ1982             ,     ,    .

 



,     ,      .   ,         .    ,     .

,  ,        .  ,          ,    .         .      . ,   ,    .

 ,    ,    ,      ,     ,      .          . ,          .

 ,    ,           .   ,    ,    ,   堖   ,       .       ,  ,           .        ,        .

 ,  ,  ,   Genius Network     .   , ,         ,   .   , !

 


    ,    ,     [1 -         .].







.       


    : 堖    .

  , - 

 1776     ,        .

           : ,     .

        .   ,       ,   ,  , .

 1763       ,   ,       :



 ,   ,        ;        ,    ,      [2 - Jefferson, T. (1763). From Thomas Jefferson toJohn Page, 15 July, 1763. Founders Archives. https://founders.archives.gov/documents/Jefferson/01-01-02-0004 (https://founders.archives.gov/documents/Jefferson/01-01-02-0004).].


         .

           ,     ,        .

  ,         .        .

 ,  堖  ,    ,  ,       .

      ,     .

     -   ,    ,     - ,  .

    .

堖  ,   -  .

  - .

    .

  ,   ,     :    ,   14%    [3 - National Science Foundation. (2020). COVID Response Tracking Study. University ofChicago. Retrieved onMarch 27, 2021, at https://www.norc.org/Research/Projects/Pages/covid-response-tracking-study.aspx (https://www.norc.org/Research/Projects/Pages/covid-response-tracking-study.aspx).].

,   ,        -.      ,              [4 - Erez, M., Earley, P. C. (1993). Culture, self-identity, and work. Oxford University Press onDemand.].

    .     ,     ,      .     ,      .

    ,      .      ,    ,  . ,     젖   ,   .



    

,  堖  ,     ,   .


      ,   ,     .    ,     .

    ?

  1990-  ,   ,   ,  ,      ,       .

   Ѡ     ,         ,     .     ,      - ,  .

      .

  ۻ       .                Strategic Coach.


 



            .       ,       ,        ,     ,     .

 

      ,    .      ,      ,    (    ).    ,       ,     , ,  .

    ,   .  ,    ,    ,   [5 - Barnard, J. W. (2008). Narcissism, over-optimism, fear, anger, and depression: The interior lives of corporate leaders. University ofCincinnati Law Review, 77, 405.].      ,  ;        [6 - Cubbon, L., Darga, K., Wisnesky, U. D., Dennett, L., Guptill,C. (2020). Depression among entrepreneurs: Ascoping review. Small Business Economics, 125.].            .      ,      : ,                .

    .

 , ,       ;     .    :      .

   ,   ,   .

 ,              .

    ,   ,  .   .

䠖    ,          Pacific Capital,      .

   2003,      ,       ,   .    ,            .   ,     ,              .

    ,    ,         .        40,     ,     2,5   .

     :       ,          .

     :       .

  ,  .     ,         .

     .       .

 -  .

 -   .

,     10,         ,   .

        10,   2019  17 ⠖         .

,      , ,      :      ,       . ,      .

      .     .            .

 -   .     , ,            ,       .

        ,    16    .                 .             .

        ,  ,      ,    .

         ,     2019.     ,     ,   ;  S&P    68%.

    .

     .

 -    ,  ,   ,     .

    ,       .           ,        .

 .

 ,       .

 ,         .

, ,   , , ,       -  ,    .

 ,     .

    ,      ,    ,              .

    ,      ,         -  ,   .

     .

 :     ,       .

  ,        .         蠖 ,  ,    .     ۠    .     ,     .    .

  .

    -  .

   -  ,       ,   .        .    ,    .       .

   .

Ѡ   .

     .

           .

  .

         .

   .

    ,     :    ,  ( , ),           .

     Strategic Coach      6090.           :   ,  ,         .

  ,       90,       ,      .

     ,  -      ,            .

,         ,    ,                 ,             .      ,         .

      ,  ,   .

  : .

  : .

  : .

    蠫 .








    :

   ,    90 .

   ,      90.

렖  ,      .

        ,     ,           .       ,  ,  ,    .

     .

    ,      ,       .

         ,      . ᠖      ,    ,     .             ,          .

     ,  ,    ,    .       ,       .

    ,           -   .

           - ,   .

,  ,     ,    ,   .       , ,  .

  ,   .

     .

           ,     .    .

   ,    .

      ,  ,       .

,  ,       .  ,  - , ,       .

    ?  .

     ,       .

  , .

,    !

    젖     젖 ,      - .


   



  ,    ,   .

 ,  

   젖    .         ,    :    ,  .

 ,     ,   ,     .

      -:

     ,   ,    ,  .     ,     ,   ,    [7 - McKeown, G. (2021). Effortless: Make it easier to dowhat matters most. Currency.].

  ,    ,   .

       ,            ,    .

      .     ,   ,     .

    :        .

  -   :       ,      .

        .                  .                [8 - Sheldon, K. M., Lyubomirsky, S. (2012). The challenge of staying happier: Testing the hedonic adaptation prevention model. Personality and Social Psychology Bulletin, 38(5), 670680.].

   .        ,      ,      ,   ,         , -   [9 - Lyubomirsky, S. (2011). Hedonic adaptation to positive and negative experiences. Oxford University Press.].

  ,       .

         :  [10 - Eysenck, M. W. (1994). Happiness: Facts and myths. Psychology Press.].    ,       ,    ,      ,   .

   ,       .  ,    , ,   .

         .

    ,     ,    .

 , ,   .



    

 ,        ,    .   ,          .


         ,     .               .

 , ,  ,      ,     .      ,      ,   ,       .         .

,   ,    ,  .

,     1-      30- ;      22-.   ,  ,      .

         ,  30- ,   ,       ,       .    ,     1-     ,   21 .

    ,       ,     ,    .

      .          ,   .          .  :     ?       ?

  ,    ,  .

       .

  ,     ,      ,   ,              .

     ,   .  ,   ,     , :      렖     [11 - Grover, T. (2021). Winning: The unforgiving race to greatness (Tim Grover Winning Series). Scribner.].

  ,     ,   .       ,     .

    .

  ,      .      ,     .

     ?  .   .

  ?  .   .

 ?  .   .

    ?  .   .

,    .    ,   ,     .

    :



 ,       ,  -   ,        .     ,        [12 - Sullivan, D. (2019). Always be the buyer: Attracting other peoples highest commitment to your biggest and best standards. The Strategic Coach Inc.].


,     ,   ,     :     .

       (    ,  ,    ),           .

        ,     .

   ,       .

  ,    ,    ,    .  , ,  ,  ,  ,  ࠖ  ,    ,    , -       .

   , ,             .      ,       .    ,   ,   ,             ,     .

 ,   .

   .

     .

  ,     ,     .

     ( ),           ,  .

  :



 : ,     , .       ,  .    ,    ,       [13 - Godin, S. (2015). Poke the box: When was the last time you did something for the first time? Penguin.],[14 - Godin, S. (2012). The Icarus deception: how high will you fly? Penguin.].


     ,   .

    ,         .

          ,    ,   ,   ,     .

   , ,    ,   ,     .

       .

     ,        ,       . ,      ,            .




  .


   .

   ,     (https://www.litres.ru/pages/biblio_book/?art=67907142)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


        .




2


Jefferson, T. (1763). From Thomas Jefferson toJohn Page, 15 July, 1763. Founders Archives. https://founders.archives.gov/documents/Jefferson/01-01-02-0004 (https://founders.archives.gov/documents/Jefferson/01-01-02-0004).




3


National Science Foundation. (2020). COVID Response Tracking Study. University ofChicago. Retrieved onMarch 27, 2021, at https://www.norc.org/Research/Projects/Pages/covid-response-tracking-study.aspx (https://www.norc.org/Research/Projects/Pages/covid-response-tracking-study.aspx).




4


Erez, M., Earley, P. C. (1993). Culture, self-identity, and work. Oxford University Press onDemand.




5


Barnard, J. W. (2008). Narcissism, over-optimism, fear, anger, and depression: The interior lives of corporate leaders. University ofCincinnati Law Review, 77, 405.




6


Cubbon, L., Darga, K., Wisnesky, U. D., Dennett, L., Guptill,C. (2020). Depression among entrepreneurs: Ascoping review. Small Business Economics, 125.




7


McKeown, G. (2021). Effortless: Make it easier to dowhat matters most. Currency.




8


Sheldon, K. M., Lyubomirsky, S. (2012). The challenge of staying happier: Testing the hedonic adaptation prevention model. Personality and Social Psychology Bulletin, 38(5), 670680.




9


Lyubomirsky, S. (2011). Hedonic adaptation to positive and negative experiences. Oxford University Press.




10


Eysenck, M. W. (1994). Happiness: Facts and myths. Psychology Press.




11


Grover, T. (2021). Winning: The unforgiving race to greatness (Tim Grover Winning Series). Scribner.




12


Sullivan, D. (2019). Always be the buyer: Attracting other peoples highest commitment to your biggest and best standards. The Strategic Coach Inc.




13


Godin, S. (2015). Poke the box: When was the last time you did something for the first time? Penguin.




14


Godin, S. (2012). The Icarus deception: how high will you fly? Penguin.


