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        .    2011    ,        ,   .       :  ,     ,       ,     ,               ,     .   -           ,     ,  .     ,  ,  ,  ,  ,    ,     ,           ,     .

                 ,           ,       .           ,   ,      ,   ,      .   ,        ,     .           ,      ,  ,   ,   ,  ,     .

        .              ,  , ,   ,  .           .           ,              .

  ,    ,           .    ,  ,       ;  -  ;  ,       ;  ,  ,       ;    -   ;    .  ,             -.         ,        ,       :  ,  ,  ,  ,  ,     .     ,     .                  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,     .            Cornell University Press  ,     젖  젖   .

      .      ,        ,     . .                 .          ,   .

                   ,    -,       ,  ,  , -      ,  ,  ࠖ ,     .

       : GolubevA. Time in 1:72 Scale: Plastic Historicity of Soviet Models // Kritika: Explorations in Russian and Eurasian History. 2016. Vol. 17. 1. P. 6994.       : GolubevA. A Wonderful Song of Wood: Heritage Architecture of North Russia and the Soviet Quest for Historical Authenticity // Rethinking Marxism. 2017. Vol. 29. 1. P. 142172.             .

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,     .           -.   ,                  ,    ,  ?     ,   ,  ,    ,     .        .   ?                 , ,        ,        .




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   ,    1980?    .         ,     , , ,       .         (),           .    ,     ,     ,      ,         -     .      ,    ,      蠖  ,   ,   .          , ,     ,          .    ,      ,      ,      .

           ,        ,      . ,       ,   ,       .          .          ,   ,    ,   ,  .          , ,           ꠖ      .

          .       ,     ,    .   ,   :              .   ,  ,  ,      젖   ,      .                ,             .              .       - ,          . ,        1963 :     ,      ,      ,     1 [1963. . .]       ,                [1 - . . -2359. . 1. . 2/14. . 1112.].

     ,     ,           ,   , ,       ,         ,         . ,   ,  ,            ,   ,           1917  1991[2 -  . ,  . ,      (19311941) / .. , . . .:   , 2018.].      ⠖     ,        ,   ,  ?   ,       .    ,         ,   ,        .     ,             ,           ,      ,   ⠖  ,     - .  ,          ,    ,                  .  ,   , ,             [3 - . . -690. . 11. . 514/2393. . 4344.]. ,    ,     ,             [4 - . . P-3. . 26. . 140. . 4.].           ,     . ,     ,         ,     ,     .

,      ,      - ,             ,      . ,   ,            ,          .   : ,    , ,   ,            ,   ,     . ,      ,     ,  ,  ,  . ,        蠖             ,  ,     .

 ,      ,          ,         ,    ,       .               .                 ,   ,                 ,    .                 .     ,               ,   .          堖    ,   ,       ,       .    ,   ,      :       ,  -   ?[5 - Brown B. Thing Theory // Critical Inquiry. 2001. Vol. 28. 1. P. 3.].    ,    ,     , ,   ,         .




  


   (naturw?chsiger Materialismus)        - (Anti-D?hring)[6 -  . -.   ,     //  .,  . . . .:  50. . 20. .: , 1961. . 142.].             ,      ,    .         ,  :    ,  .    ,         [7 -  .].             ,                       - -,  - ,    [8 -  .  .    //  .,  . . . . . 20. . 502.].

   naturw?chsiger Materialismus        .         ,            (  ,   ).                 [9 -  .  .  . .: , 1989. . 47.].

     ,       :              ࠖ     ,    .      ,         ,    ,   ,       .          ,         .  蠖   ࠖ        . ,   ,    ,     ,       ,         [10 - Brown B. Thing Theory. P. 3.],   ,     .

             .          ,      -         .   : ,  ,      ,   ,     ,      .  ,     ,  ;  ,     ,  [11 - Gombrich E. Art and Illusion: A Study in the Psychology of Pictorial Representation. London: Phaidon Press, 1977. P. 96.].    蠖        ,     ,       ,    ,       [12 - Butler J. Excitable Speech: A Politics of the Performative. NewYork: Routledge, 1997;  .    / .. . .:  , 1999;  .   :   . .: -  ., 2016; Halfin I. Terror in My Soul: Communist Autobiographies on Trial. Cambridge, MA: Harvard University Press, 2003;  .    .    / .. . .:   , 2021.].              .      ,              ,     ,          -     .           ,         ,            ,       ,   .             , ,  ,       ,  ,    ,                . ,   ,        ,        ,             .




   


              ,     .                          [13 - Joerges B. Technology in Everyday Life: Conceptual Queries // Journal for the Theory of Social Behaviour. 1988. Vol. 18. 2. P. 220.].    :        , ,  ,     ,      ,       ,       ,      ,     [14 -  .      / .. . .: , 2004; Kopytoff I. The Cultural Biography of Things: Commoditization as Process // The Social Life of Things / ed. A. Appadurai. Cambridge: Cambridge University Press, 1986. P. 6491; Bourdieu P. Distinction: A Social Critique of the Judgement of Taste. Cambridge, MA: Harvard University Press, 1984; Miller D. Material Culture and Mass Consumption, Social Archaeology. Oxford: Blackwell, 1987; Bennett J. Vibrant Matter: A Political Ecology of Things. Durham: Duke University Press, 2010; Coole D. H., Frost S. (eds.). New Materialisms: Ontology, Agency, and Politics. Durham: Duke University Press, 2010.].           ࠖ     .

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                ,      ,    , ,   ,      ,       .              ,              ,   , , ,   . ,       ,         ,               .       :  , ,  ,         .                  ,        ,        [19 -        :  .   :   //  . (.).  (N). .:   , 2002. . 2123.].           ,       -,           ,       ,          [20 -  .  -.         . .:   , 2015;  .   ,   .   . .:   , 2014; Zubok V. Zhivagos Children: The Last Russian Intelligentsia. Cambridge, MA: Harvard University Press, 2009.].  :      ( )       ,       ,             .    ,          ,    .    蠖 ,    , 黠  ,        ,    ,  ,   [21 -  . .      //   :   : . . /.C. . .:  , 2004. . 196.].




    


        ,   -  ,                .       . ,  ,       ,    ,       ,     ,      .    -         ,      ,       ,   蠖     ()   ()      [22 -            .: .    :     //  :   . .:  , 2016. . 1. . 920.].     ,       ,       ,       ,       ,       [23 -  .    ? //  . . 247.].

,      ,        ,                 [24 -  .  :   . .:  , 2007.     :  .    . . 38.].        ,       ,     (1917). 堖 ,   ,           堖      .       ,         ,  :   , , ,         ,    ,  ,  ,    ,  ,   .      ,  ,    [25 -  .   . .: , 1925. . 720. URL:. http://www.opojaz.ru/manifests/kakpriem.html.].

,     ,     . ,  1989             , ,         .    ,           .  ,        ,          (   ),       (  )?       ,         ,    ,         ,        ( ).        ,            ,     ,      ,      .  ,             .

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          .             ,           [28 - Buchli V. An Archaeology of Socialism. Oxford: Berg, 2000; Kiaer C. Imagine No Possessions: The Socialist Objects of Russian Constructivism. Cambridge: MIT Press, 2008; Widdis E. Faktura: Depth and Surface in Early Soviet Set Design // Studies in Russian and Soviet Cinema. 2009. Vol. 3. 1. P. 532; Schechter B. The Stuff of Soldiers: A History of the Red Army in World War II through Objects. Ithaca, NY: Cornell University Press, 2019.].               [29 -   .:Reid S. E. Cold War in the Kitchen: Gender and the De-Stalinization of Consumer Taste in the Soviet Union under Khrushchev // Slavic Review. 2002. Vol. 61. 2. P. 211252; Reid S. E. Khrushchev Modern: Agency and Modernization in the Soviet Home // Cahiers du monde russe. 2006. Vol. 47. 1/2. P. 227268; Reid S. E. Who Will Beat Whom? Soviet Popular Reception of the American National Exhibition in Moscow, 1959 // Kritika: Explorations in Russian and Eurasian History. 2008. Vol. 9. 4. P. 855904; Siegelbaum L. H. Cars for Comrades: The Life of the Soviet Automobile. Ithaca, NY: Cornell University Press, 2008; Chernyshova N. Soviet Consumer Culture in the Brezhnev Era. London: Routledge, 2013.    .:Attwood L. Gender and Housing in Soviet Russia: Private Life in a Public Space. Manchester: Manchester University Press, 2010; Smith M. B. Property of Communists: The Urban Housing Program from Stalin to Khrushchev. DeKalb: Northern Illinois University Press, 2010; Harris S. E. Communism on Tomorrow Street: Mass Housing and Everyday Life after Stalin. Washington, DC: Johns Hopkins University Press, 2013; Varga-Harris C. Stories of House and Home: Soviet Apartment Life during the Khrushchev Years. Ithaca, NY: Cornell University Press, 2015.].                    ,       :     ,   ,  .  ,               ,       .         1959,          -         , ,    ࠖ      .

 , ,     ,           頖    .              , ,  ,    ,     .                 蠖     .              ,                .        :                        .      ,     ,   ,    ,  堖     [30 - .           : Chernyshova N. Soviet Consumer Culture in the Brezhnev Era.].        ,    ,       .

     ,     ,        ,          .            (,      ).              蠖     .       ,  ,      .           ,      ,          [31 -    :  . . . 11:     (1964). .: /, 2004;  .      (  ) //  . 2011. 3 (77);  .   .   / .. . .: Ad Marginem, 1999.].         (Magnetic Mountain)    ,                     ,      [32 - Kotkin S. Magnetic Mountain: Stalinism as a Civilization. Berkeley: University of California Press, 1995; Kharkhordin O. The Collective and the Individual in Russia;  .    ; Halfin I. Terror in My Soul; Halfin I. Red Autobiographies: Initiating the Bolshevik Self. Seattle: University of Washington Press, 2011;  .   ; Kaganovsky L. How the Soviet Man Was Unmade: Cultural Fantasy and Male Subjectivity Under Stalin. Pittsburgh: University of Pittsburgh Press, 2008; Pinsky A. The Diaristic Form and Subjectivity under Khrushchev // Slavic Review. 2014. Vol. 73. 4. P. 805827; Widdis E. Socialist Senses: Film, Feeling, and the Soviet Subject, 19171940. Bloomington: Indiana University Press, 2017.].  ,    ,    ,           .            , ,      ,      ,    ,        .

   ,    ,  ,   ,        [33 -         ,     .].     ,         ,   .    (Everything Was Forever until It Was No More: The Last Soviet Generation).        ,       ,        .      ,                       .   ,  ,      [34 -  .   . . 7189.].

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 . .  [37 -  :   . . 2:  /  . . . ; .:  , 2016. . 2526.]


            1985       [38 -  .   .    . : Overseas Publications Interchange LTD, 1985.].       , ,       , ,       ,      [39 -  . . 296.].   ,   ,      ,    ,      ,     .                 ,       .        ,      ,       [40 -  . . 101.            :     (. 1:1).       ,   ,    ,    ,   .]




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   .

   ,     (https://www.litres.ru/aleksey-golubev-30020581/veschnaya-zhizn-materialnost-pozdnego-socializma/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


. . -2359. . 1. . 2/14. . 1112.




2


 . ,  . ,      (19311941) / .. , . . .:   , 2018.




3


. . -690. . 11. . 514/2393. . 4344.




4


. . P-3. . 26. . 140. . 4.




5


Brown B. Thing Theory // Critical Inquiry. 2001. Vol. 28. 1. P. 3.




6


 . -.   ,     //  .,  . . . .:  50. . 20. .: , 1961. . 142.




7


 .




8


 .  .    //  .,  . . . . . 20. . 502.




9


 .  .  . .: , 1989. . 47.




10


Brown B. Thing Theory. P. 3.




11


Gombrich E. Art and Illusion: A Study in the Psychology of Pictorial Representation. London: Phaidon Press, 1977. P. 96.




12


Butler J. Excitable Speech: A Politics of the Performative. NewYork: Routledge, 1997;  .    / .. . .:  , 1999;  .   :   . .: -  ., 2016; Halfin I. Terror in My Soul: Communist Autobiographies on Trial. Cambridge, MA: Harvard University Press, 2003;  .    .    / .. . .:   , 2021.




13


Joerges B. Technology in Everyday Life: Conceptual Queries // Journal for the Theory of Social Behaviour. 1988. Vol. 18. 2. P. 220.




14


 .      / .. . .: , 2004; Kopytoff I. The Cultural Biography of Things: Commoditization as Process // The Social Life of Things / ed. A. Appadurai. Cambridge: Cambridge University Press, 1986. P. 6491; Bourdieu P. Distinction: A Social Critique of the Judgement of Taste. Cambridge, MA: Harvard University Press, 1984; Miller D. Material Culture and Mass Consumption, Social Archaeology. Oxford: Blackwell, 1987; Bennett J. Vibrant Matter: A Political Ecology of Things. Durham: Duke University Press, 2010; Coole D. H., Frost S. (eds.). New Materialisms: Ontology, Agency, and Politics. Durham: Duke University Press, 2010.




15


 .   //  :     . .: , 1929. . 7071.




16


 .   //  .  : .  / .. . .: . 1994. . 384391.




17


 .  . . 7071.




18


 .  . . 7071.




19


       :  .   :   //  . (.).  (N). .:   , 2002. . 2123.




20


 .  -.         . .:   , 2015;  .   ,   .   . .:   , 2014; Zubok V. Zhivagos Children: The Last Russian Intelligentsia. Cambridge, MA: Harvard University Press, 2009.




21


 . .      //   :   : . . /.C. . .:  , 2004. . 196.




22


           .: .    :     //  :   . .:  , 2016. . 1. . 920.




23


 .    ? //  . . 247.




24


 .  :   . .:  , 2007.     :  .    . . 38.




25


 .   . .: , 1925. . 720. URL:. http://www.opojaz.ru/manifests/kakpriem.html.




26


 .  . . 62.




27


Latour B., Woolgar S. Laboratory Life: The Social Construction of Scientific Facts. Princeton University Press, 1986; Norton Wise M. Mediating Machines // Science in Context. 1988. 2. . 77113; Auslander L. etal. AHR Conversation: Historians and the Study of Material Culture // American Historical Review. 2009. Vol. 114. 5. P. 13551404.




28


Buchli V. An Archaeology of Socialism. Oxford: Berg, 2000; Kiaer C. Imagine No Possessions: The Socialist Objects of Russian Constructivism. Cambridge: MIT Press, 2008; Widdis E. Faktura: Depth and Surface in Early Soviet Set Design // Studies in Russian and Soviet Cinema. 2009. Vol. 3. 1. P. 532; Schechter B. The Stuff of Soldiers: A History of the Red Army in World War II through Objects. Ithaca, NY: Cornell University Press, 2019.




29


  .:Reid S. E. Cold War in the Kitchen: Gender and the De-Stalinization of Consumer Taste in the Soviet Union under Khrushchev // Slavic Review. 2002. Vol. 61. 2. P. 211252; Reid S. E. Khrushchev Modern: Agency and Modernization in the Soviet Home // Cahiers du monde russe. 2006. Vol. 47. 1/2. P. 227268; Reid S. E. Who Will Beat Whom? Soviet Popular Reception of the American National Exhibition in Moscow, 1959 // Kritika: Explorations in Russian and Eurasian History. 2008. Vol. 9. 4. P. 855904; Siegelbaum L. H. Cars for Comrades: The Life of the Soviet Automobile. Ithaca, NY: Cornell University Press, 2008; Chernyshova N. Soviet Consumer Culture in the Brezhnev Era. London: Routledge, 2013.    .:Attwood L. Gender and Housing in Soviet Russia: Private Life in a Public Space. Manchester: Manchester University Press, 2010; Smith M. B. Property of Communists: The Urban Housing Program from Stalin to Khrushchev. DeKalb: Northern Illinois University Press, 2010; Harris S. E. Communism on Tomorrow Street: Mass Housing and Everyday Life after Stalin. Washington, DC: Johns Hopkins University Press, 2013; Varga-Harris C. Stories of House and Home: Soviet Apartment Life during the Khrushchev Years. Ithaca, NY: Cornell University Press, 2015.




30


.           : Chernyshova N. Soviet Consumer Culture in the Brezhnev Era.




31


   :  . . . 11:     (1964). .: /, 2004;  .      (  ) //  . 2011. 3 (77);  .   .   / .. . .: Ad Marginem, 1999.




32


Kotkin S. Magnetic Mountain: Stalinism as a Civilization. Berkeley: University of California Press, 1995; Kharkhordin O. The Collective and the Individual in Russia;  .    ; Halfin I. Terror in My Soul; Halfin I. Red Autobiographies: Initiating the Bolshevik Self. Seattle: University of Washington Press, 2011;  .   ; Kaganovsky L. How the Soviet Man Was Unmade: Cultural Fantasy and Male Subjectivity Under Stalin. Pittsburgh: University of Pittsburgh Press, 2008; Pinsky A. The Diaristic Form and Subjectivity under Khrushchev // Slavic Review. 2014. Vol. 73. 4. P. 805827; Widdis E. Socialist Senses: Film, Feeling, and the Soviet Subject, 19171940. Bloomington: Indiana University Press, 2017.




33


        ,     .




34


 .   . . 7189.




35


 . Zoo,      //  . -. .:  , 1964. . 130131.




36


 .     //  .,  . . . . . 8. .: , 1957. . 119.




37


 :   . . 2:  /  . . . ; .:  , 2016. . 2526.




38


 .   .    . : Overseas Publications Interchange LTD, 1985.




39


 . . 296.




40


 . . 101.            :     (. 1:1).       ,   ,    ,    ,   .


