 .     
 


 
     .     .   ,   ,  ,   .  ,       ,   ,           .   .

   ,      ,       ,          ,      .

   ,    ,        .

  PDF A4    .





 

 .     



  , , 2022

  , , 2022

  , , 2022

   һ, 2022







   ?  -   ?     ,   ?

      :   .      .  ,       ,   .        .   ,   ,     ,     .

          .   .         . , ,    .

          .    ,      ,       ,      ,      .

    ,       .      .   .    .    .   PR-   KPI,  .     ,    .    ,        .

     ,   . ,             .       , ,         ,   ,    .

      ?

    TikTok       -     . Instagram      .

 YouTube, Zen, VK  ,    . Likee   Yappy , ,     TikTok  . Snapchat     Instagram[1 - ,    .].    ,          .

    ,    ,        .




1. ,    





1.1.   


    ? .   .        .      ,  -   .

                 ,    .

,      ,  .     .    ,  ,  .     20      .  [2 -     . https://www.youtube.com/c/vdud]  3- .         .

  .        ,  ,    頖     15-  .      ,    .  ? ! .

      .     .       .         .




1.2.    .  ?


    .

 2021        .  Gorod55[3 - https://www.instagram.com/omsk__55/reelshttps://www.tiktok.com/@gorodomsk55https://vk.com/clips/news_gorod55https://zen.yandex.ru/gorod55.ruhttps://www.youtube.com/watch?v=MI872pTOTDo&list=UUSHutipR6mPB2f0Vcqmzh05uw]    .  ,  ,  -         . Gorod55   .

         .  12-   TikTok    50  , 7       50 ⠖  10 .

       ,     Instagram    TikTok         .

   2022  (   ,  )  :          :   .   ,       .

      :       堖 ,    .

     ,         .       .

     .  ,   ,     ,     .

              .     ,  ,     .

  ,  [4 - https://www.tiktok.com/@olga_efrem],    ,     .        .          .       .     .

    ,             .

    20042010 .        .      ,   /.

      ,             .  ⠖   ,  .

       20192021 ,      .   ,    .

 :       .     ,    , .        ,     .

             .

99%      .          .

 ,      .        .       ,      .

      .     .

     .        .       .




1.3.      ?


 , 1 ࠖ   .     ,     .

   515   ,  30  ,   60   .      510 ,  30     ,   60   .

 ?   ,    ,  ,    .         35   10.     蠖  .

   .     .         .           .       ,     .

        ,      .       ,  ,         .

         .      ,        ?

    .       .      .   ,      .  ,     .

     ,        ,     .

           ,  :       ,    .

  .        ,   .     ,     .      ,      .

   :       .     .      .      .




1.4. 


     ,    ,    .

     堖            .

      ,  60 䠖  .

     .       .        .    :   ,      .




2.  ?





2.1.    ,     ?


  YouTube.Shorts, VK., Zen., SnapChat, Likee, TikTok, Reels     .   ,  ,   .

,     ,   .

      TikTok      [5 - https://www.tiktok.com/@khaby.lame].    135  .        ,  ,  , .             .

           ,    .    :         .   ,      .

       :

 ,

    .

 ,      ,      .       ,          .

 -       .  ,         .       :   ,    .    ,    .  .       ,     .     Google.Developers :     .  Label ,   , Feature    (   ), Example   , Model    Label  Feature.

 ,  堖   ,    ,        .            .

          .

     .

 ࠖ     .         ,  .  -     :     -,        .    -,            .     ,  .

        .             .     ,    .   ,        .       ,          .    :    ,     ?             .

    .     .       ,    : , ,    (     ) ,       (, ).           .  look like        .    , ,        .

     ,       ,   .  ,       ,     .

             .  ,            .         .




2.2.     ?


               .  ,             .

   :

 ,  堖  .

  23 .

,       ,     .

  .  ,        .     - ,   ,  .

  .    ,           ,  ,        (  ).

,      ,        . ? ࠖ   .

. ,            .

     .           .     .

   (, ).     ,        ,   .

  .             ,    ,   .    ,            .

  ,         .       .      :   , ,     .

     .     .    ,     ,    .

 蠖     .                 ,   .

 ,      . ,   ,  .            .

     .       .




2.3.  1.  


     Likee,     VK.     Shorts,     .

  ,       .   ,   .   10  䠖 ,    - .

 . ,   ,  堖 .       . ,    , ,    .                 -.

    .  . .      ,      .   ,     . ,       ,       ,     .

,   [6 - https://www.tiktok.com/@leo_veleshttps://www.instagram.com/leo_veles]       ,     [7 - https://www.youtube.com/channel/UCNeeUAMyWLQ-o30iPAc5B0g]     .   [8 - https://www.tiktok.com/@alex_tabakhttps://m.vk.com/id11595686?recs=1https://www.instagram.com/alex_tabachkova]        .

,      .     . -          ,  TikTok, YouTube.Shorts,  -       ,  VK  Yappy.




2.4.    ?


 TikTok      ,         .      10  200   1000           .  310          ,     (   ,      ).

       :     1000   .   :    .  ,       .

       .   堖  .   ( 1000)  .

 ,   ,       .     ,   . 렖  .

         ( ).   ,   : , , , ,     ,   .

   [9 - https://www.snapchat.com/add/lizaaliz202282https://www.youtube.com/c/ https://www.tiktok.com/@anokhinalzhttps://vk.com/anokhina.liza]  35   TikTok     Snapchat.       .           ,        .

    47  .  ,    ,     1 .      TikTok  Likee.       30%  ,  23   30%.  40%    3 .       3 .   :            .     .

 Instagram  Snapchat    .        , ,  ,     .     .    , ࠖ 3 ,  .

 YouTube     .     , ,  ,       .      YouTube .      ,        .

 VK  Zen,        ,     .

  ,         .      .




2.5.   


       .      ,     ,     .

           .

         .

  ⠖     ,   , , , ,   .

     4 :

   :  -   ,       .    .   .

  : ,         . [10 - https://www.tiktok.com/@happikishowhttps://www.youtube.com/channel/UCMiRVWikc6vZ3Gqtdg7VfNg]  ,   .








     :    .    . -:    .

      .      ,  -  .     :  ,    ,       .

[11 - https://www.tiktok.com/@vikk.try],       2  ,     ,  ,                   .








 䠖      .    :   ,   ,    ,   AR.

  ⠖   .    .         .   ,    .     ,      .

   :         ,  ,   .        .         .

   .         . ? SilhouetteChallenge.            .           ,      .  :   .   ,   .      13+.   .

,   [12 - https://www.instagram.com/normani],  [13 - https://www.youtube.com/c/iamcardib],  [14 - https://www.instagram.com/chloebailey]  ,   .








  .   .               .  . SalmonBowl.          [15 - https://www.tiktok.com/@emilymariko]   ,       223 000    2,4    .              .

   30. @jamiejukesuk[16 - https://www.instagram.com/jamiejukesuk]  ,      30 ,   Its the Hard Knock Life.  ,           .

  118 000    . Razi Monroe[17 - https://www.tiktok.com/@ssmaaaryy]  7,5    .








,  ,  :     ࠖ    .       .      .       .

      must have,     .

        .

, 䠖   :    , ,   ,   //  ..

      .     ,            (, , ,   ).




2.7. 


           .  ,       .

   ,    .     ,   ,     .

       .

   :

   .

.

  .

  .

.

.

  //.

/.

    ,   ,  .     . .

  :    , ,    .          .

       ,   , , , ,   .

   must have,     .   .




3.   





3.1.  2.    


   Ƞ     :    ,   ,    :   -,     .

         ?     .   .   㠖  .      .  ,   ,   35   .      .

    Yang Ge[18 - https://www.instagram.com/yanggehttps://www.youtube.com/channel/UC5DaKT07cNtiDLHERa0P3kghttps://www.tiktok.com/@yanggemadeinchinahttps://t.me/yanggemadeinchina]      .     .            .        .








  ,   ,   ,   .    .

   ,   .     .  ,     .   (  ,   ).        -.




3.2.  3.       


 . ,         ,      .

        .          .

   .   :

 :      10 000 .   500 .    .  5%. !

 :      1 000 000 .   5000 .    .  0,5%.  10 .

       ,     .     5000 ꠖ   10 ,  500. ,   ,     ?    .

      ,         .

  -[19 - https://www.tiktok.com/@golyakov_https://t.me/mtnasvyazi]  1,6         :    24 , YouTube        .              .        .      :    ?,   ,   .     ,         .

 ,  .      .

   ,      ,     :

1.     ,   .

2.  ,     .

,        .         .          ,     .                .    ,    .

        ,  .           .

         .    .       .

    ,     .     ,      .    ,        .  4800 .  .

           350  .       10.  ,         .

     ,   .       ,    ?   ,   ,          .

   ,      ,      .  ,      .  .

    ,       .     ,    ,     .

      ,    蠖 .              2000-.    .

  [20 - https://www.tiktok.com/@sonyakisa8]    ,      .     ,     ,  -,  .      2  .

   ,       .

  , ,     .  ,        IQ.  ,        .      (, ) ,      .




3.3.  4.     


   ,    .   ,   .   ?    ,  .         . .  .    .   .








 ,     - .    ,   .

      ,    .

   ,   TikTok   ,   .

-,        .        ,       .         .

-, 蠖 ,  ,  .          .   ,    ,      .          .

       [21 - https://www.instagram.com/biryukova__official/?hl=ruhttps://vk.com/vbiryukova98https://www.tiktok.com/@biryukova98]  2   .  ,    ,    ,     .        100. ,     :    -.

        ,   ,     .         .

, ,      .    .    ,    ,      .

       .  ,       .   .  ,          ,     .  .  頖  .

             .   ,   , ,    .

[22 - https://www.tiktok.com/@hawronyahttps://instagram.com/hawrosha_girl]  250-     .        , ,    -.     ,    ,     .   .

     :    .  蠖  .   ꠖ    ,   .    ,      .

    ,      . 堖  .     ,  ,      ,       .

      .         .   .        .




3.4. 


 ,  ,  1  5   .

          .    ࠖ       .  .         .

      ,      .

,      .      .

    100%         .




4.-





4.1.  5.    -


,   -.         .         .

80%     -   .  20%   .  -         ,         .

 CNN[23 - https://www.tiktok.com/@cnn]  TikTok     1 ,   4  .     .     ,   ,   .   .           .            CNN  .

     .     ,   .    ,  ,    -     .

     .         ,       ( 堖 35  ),     .

   ,    . ,          -  ,     -          .

   ,     ,   , ,        Telegram @golmgrein.         .




4.2.    


             .        FAQ,    -       .

         : ,   , ,   . : ,  Likee   ? ,    ,  :    ..           .

    [24 - https://www.tiktok.com/@target]  1,6   TikTok     .        ,     .

    ,        ?,     ?.

         ,    .    20  ,         20- 셻,           170  .

         ,        .        -?




4.3. 


       . ,        .   ,    ,   .

  Mashable[25 - https://story.snapchat.com/p/b0734e4d-7e13-4803-b819-bd6545cea800https://www.tiktok.com/@mashablehttp://instagram.com/Mashablehttps://www.youtube.com/user/mashable]  Snapchat     .   Apple   : ,        ,        ( ,     ).  :     - ,     .

  [26 - https://www.tiktok.com/@vovablesshttps://t.me/easyinvesthubhttps://www.youtube.com/watch?v=qeSjpJGJQpM] ,  ,   200       40 .        ,  .

Siberian Teacher[27 - https://www.instagram.com/siberianteacherhttps://www.tiktok.com/@siberian_teacher]      .        :   -   XVI  8    , -       ?,            ?,     ?   - ? ,  .    ,          .

   -.  .        .

,     :     , ,  ,  . :   ,     .        ,   ,     .., ?

     ,       .     ,    .

? , .      ,           .




4.4.   


, ,  , ,    ,    ࠖ        ,        .

 [28 - https://www.tiktok.com/@gavrilinaahttps://t.me/Gavril1nna]     .      ,  蠖  . ,     ,    : ,  ,  ,     .      .         .   TikTok   -   250  .

  Asos[29 - https://vk.com/asoshttps://www.tiktok.com/@asos]  1,2       ,    .           ̻,    .

      .       , ,  ,      .     .  . RyanAir[30 - https://www.tiktok.com/@ryanairhttps://twitter.com/Ryanairhttps://www.instagram.com/ryanair]   TikTok       .     ,  ?  ?!

           : ! !  :  栖  ? ! !;    ? ! !;  , - ? ! !          (  )      ?




4.5.   


      ,   .       , -   .        .           .        .  - -:        ,    ,    .. ,        ?

Oreo[31 - https://www.tiktok.com/@theoreoofficialhttps://www.youtube.com/oreohttps://www.instagram.com/oreo]        .             Oreo. ,  Oreo       .       ࠖ  .         .

  Le Creuset[32 - https://www.instagram.com/lecreusethttps://www.tiktok.com/@lecreusethttps://www.youtube.com/channel/UC8XQASLdAywtn3Sdt4fdMiw]   TikTok  :        .   .

          ,       .      .

    .       ?   ,   ,  .

    , ,    .              ,     :       .

        -   :

   ?

     ?

   ?

    ?

   ?

   ?

     ?

 ,       ?

      ?

       (, , )?

  ,     ?

  ?

   ,    /  ?







4.6.   


 Nike[33 - https://www.instagram.com/nikehttps://www.youtube.com/user/NIKEhttps://www.tiktok.com/@nikehttps://vk.com/nike] 226    Instagram.   Reels  堖   .              .

         ,    .

       .   :   .    ,    .   -     ,   .

Nike              .

,   , ,   -     . ,        .  .

   Gymshark[34 - https://www.tiktok.com/@gymsharkhttps://www.instagram.com/gymsharkhttps://forbusiness.snapchat.com/inspiration/gymshark]    .       .             .

      .    :        .            .




4.7.  


   .  堖   .  頖  .  ,  .

   ⠖      Gymshark  3,5- TikTok.

     ,        .

        ?  -   ?.

    .      ,       .    ,   .   .            ( ,  ).








Corey Funk[35 - https://www.snapchat.com/add/coreyfunk]  Snapchat    ,  ,   ,   350 .       ,       ,    ,   . ,        .

          .        ,   ,       - .   .         .         .

    [36 - https://vk.com/id230302965]   VK,    300  ,    .    5    ,  ,       .         .    ,   ,    .

     ,    .   .




4.8.   


  蠖  .   ?

       .        .      , .    堖  ,  -.

     .    ,        .

  [37 - https://zen.yandex.ru/mkset.ruhttps://youtube.com/channel/UCFqiaLyPLdtAYbvK01wNaLQhttps://vk.com/clips/mksetruhttps://instagram.com/ufa_news24https://l.likee.video/p/8c1b1y],    ,       ,    ,     .         .        ,     .

             ⠖     .

蠖       .      .    ? 堖       .

  ?       .    ?   5    .

MTV[38 - https://www.snapchat.com/add/mtvhttps://vk.com/mtvru]  Snapchat     . ,  10 ,      .       ,    .

 [39 - https://www.youtube.com/c/ivarlamovhttps://www.tiktok.com/@ivarlamov]         ,     :     堖      , ࠖ     ,  ꠖ       .

      .

      ?      ,   .  Gucci[40 - https://www.tiktok.com/@guccihttps://www.snapchat.com/add/gucci]           .

,        .

         .     ,   10        .   ,             .     ,      (  )  .

  Target        .      ,      .    cutie (),   baddie ().           .      .








 [41 - https://www.snapchat.com/add/starbuckshttps://www.tiktok.com/@starbucks]       . , 5      150 .            ,         .

 ,       .  ,      .  , ,      .             , ,     .

            .     ,   -,    . ,   ,   .

       10-  3-   ,    .    .         ,  .    ,         ,    .




4.9. ,   


       , ⠖  ,  ⠖    .       .           .        .

 Cult Beauty[42 - https://www.tiktok.com/@cultbeautyhttps://www.instagram.com/cultbeauty] ( )      .        . :     ,      .       , :        ?!        .

   Lounge[43 - https://forbusiness.snapchat.com/inspiration/lounge-underwearhttps://www.tiktok.com/@lounge]    .     -    :     .      ?

    ࠖ .   Le Creuset   :       Le Creuset?.      ,     .

      ,    .    ,     .     ,            .




4.10.   


   - ,   . ,       .          .

       .   Asos    ,          .    ,  .        ,      .

   Lounge   TikTok        ,     .    ࠖ  .     ?

        - .   ,         .

       ,     .      .     .        .   ,     .     .




4.11. 


        .      .         . , -        ,      .

 -        -     . , ,   .     .      ,   ,       .

 Zen  [44 - https://zen.yandex.ru/newizv.ru]        ,     ,      Instagram (,    ).

  . ,    ,   .    .       -,         .

-    ,        [45 - https://www.instagram.com/fedot_tumusovhttps://www.tiktok.com/@fedot_tumusov]     [46 - https://vk.com/sergeyvoropanovhttps://www.tiktok.com/@sergeyvoropanov].        .   .  :    ,  ,   .   ,  ,     .     .  ,  .








 Siberian Teacher      ꠖ    .  :  , ,         ,          ,      -   ?

    ?    (100 500 )         .     ,                 II.

                  .




4.12. 


     . , ,    .     堖     .

  .  ?  ?   ?     ࠖ     ?  :       ?   :     ?

 ,  TikTok   ,   TikTok   :    :  .

 [47 - https://www.tiktok.com/@novayagazetahttps://t.me/novaya_europe],     ,   ,    :  ,      ?.

                 .   .

-  Instagram        :  ,   .    -   ,   500 ,      5 000. Telegram   ,     .    ,     10   .

            .        ,   .          .

  [48 - https://www.instagram.com/lawbymikehttps://www.tiktok.com/@lawbymike],     1  ,   .       .   ,        6 .       .

     . ,     .   (wordstat  google.trends).  ,  :      .




  .


   .

   ,     (https://www.litres.ru/irina-golmgreyn/million-prosmotrov-kak-uvelichit-ohvaty-korotkih-video/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


,    .




2


    . https://www.youtube.com/c/vdud




3


https://www.instagram.com/omsk__55/reels

https://www.tiktok.com/@gorodomsk55

https://vk.com/clips/news_gorod55

https://zen.yandex.ru/gorod55.ru

https://www.youtube.com/watch?v=MI872pTOTDo&list=UUSHutipR6mPB2f0Vcqmzh05uw




4


https://www.tiktok.com/@olga_efrem




5


https://www.tiktok.com/@khaby.lame




6


https://www.tiktok.com/@leo_veles

https://www.instagram.com/leo_veles




7


https://www.youtube.com/channel/UCNeeUAMyWLQ-o30iPAc5B0g




8


https://www.tiktok.com/@alex_tabak

https://m.vk.com/id11595686?recs=1

https://www.instagram.com/alex_tabachkova




9


https://www.snapchat.com/add/lizaaliz202282

https://www.youtube.com/c/ 

https://www.tiktok.com/@anokhinalz

https://vk.com/anokhina.liza




10


https://www.tiktok.com/@happikishow

https://www.youtube.com/channel/UCMiRVWikc6vZ3Gqtdg7VfNg




11


https://www.tiktok.com/@vikk.try




12


https://www.instagram.com/normani




13


https://www.youtube.com/c/iamcardib




14


https://www.instagram.com/chloebailey




15


https://www.tiktok.com/@emilymariko




16


https://www.instagram.com/jamiejukesuk




17


https://www.tiktok.com/@ssmaaaryy




18


https://www.instagram.com/yangge

https://www.youtube.com/channel/UC5DaKT07cNtiDLHERa0P3kg

https://www.tiktok.com/@yanggemadeinchina

https://t.me/yanggemadeinchina




19


https://www.tiktok.com/@golyakov_

https://t.me/mtnasvyazi




20


https://www.tiktok.com/@sonyakisa8




21


https://www.instagram.com/biryukova__official/?hl=ru

https://vk.com/vbiryukova98

https://www.tiktok.com/@biryukova98




22


https://www.tiktok.com/@hawronya

https://instagram.com/hawrosha_girl




23


https://www.tiktok.com/@cnn




24


https://www.tiktok.com/@target




25


https://story.snapchat.com/p/b0734e4d-7e13-4803-b819-bd6545cea800

https://www.tiktok.com/@mashable

http://instagram.com/Mashable

https://www.youtube.com/user/mashable




26


https://www.tiktok.com/@vovabless

https://t.me/easyinvesthub

https://www.youtube.com/watch?v=qeSjpJGJQpM




27


https://www.instagram.com/siberianteacher

https://www.tiktok.com/@siberian_teacher




28


https://www.tiktok.com/@gavrilinaa

https://t.me/Gavril1nna




29


https://vk.com/asos

https://www.tiktok.com/@asos




30


https://www.tiktok.com/@ryanair

https://twitter.com/Ryanair

https://www.instagram.com/ryanair




31


https://www.tiktok.com/@theoreoofficial

https://www.youtube.com/oreo

https://www.instagram.com/oreo




32


https://www.instagram.com/lecreuset

https://www.tiktok.com/@lecreuset

https://www.youtube.com/channel/UC8XQASLdAywtn3Sdt4fdMiw




33


https://www.instagram.com/nike

https://www.youtube.com/user/NIKE

https://www.tiktok.com/@nike

https://vk.com/nike




34


https://www.tiktok.com/@gymshark

https://www.instagram.com/gymshark

https://forbusiness.snapchat.com/inspiration/gymshark




35


https://www.snapchat.com/add/coreyfunk




36


https://vk.com/id230302965




37


https://zen.yandex.ru/mkset.ru

https://youtube.com/channel/UCFqiaLyPLdtAYbvK01wNaLQ

https://vk.com/clips/mksetru

https://instagram.com/ufa_news24

https://l.likee.video/p/8c1b1y




38


https://www.snapchat.com/add/mtv

https://vk.com/mtvru




39


https://www.youtube.com/c/ivarlamov

https://www.tiktok.com/@ivarlamov




40


https://www.tiktok.com/@gucci

https://www.snapchat.com/add/gucci




41


https://www.snapchat.com/add/starbucks

https://www.tiktok.com/@starbucks




42


https://www.tiktok.com/@cultbeauty

https://www.instagram.com/cultbeauty




43


https://forbusiness.snapchat.com/inspiration/lounge-underwear

https://www.tiktok.com/@lounge




44


https://zen.yandex.ru/newizv.ru




45


https://www.instagram.com/fedot_tumusov

https://www.tiktok.com/@fedot_tumusov




46


https://vk.com/sergeyvoropanov

https://www.tiktok.com/@sergeyvoropanov




47


https://www.tiktok.com/@novayagazeta

https://t.me/novaya_europe




48


https://www.instagram.com/lawbymike

https://www.tiktok.com/@lawbymike


