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   Charles Wheelan c/o Janklow and Nesbit Associates    Prava I Prevodi

     

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Naked Economics 2002, 2010 by Charles Wheelan

Burton G. Malkiel, Foreword, 2002

   , .  ,   , 2022


* * *


 










 ,   , ,              黠   ,    , ,        , ,   酻.   ,   , ,       ,     .          .      ,    -           ,      ,       .   堖      ,               .

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 ,            ,    ,    ,   ?  ,    ,  ,  ,         ,            .                       .         .         ,   ,        .

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     , ,              .        .                    . , ,             1992?    , !      ( ),      (    )      (    )              .    ,    - -   ,     , ,  ,     ,          .                ,     .       :  ,     -  ,  ,       .   ,     ,         -  ,    .

        -.  ,     Magellan Fidelity,  ,        ,  ,      .      ,               ,   , ,   .  ,        -.           ,  General Motors  Procter & Gamble.      ,     -,      - .               .                   . ,           ,   ,     ,       . ,    :       ,   ,   ,    .

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,         ,    .     ,                -,    ,             . ,     ,        . ,     ,                       .      ,             .       , ,    11 2001     .            ,     (    )   ,         . -  -       .             .

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-,           ,             .       ,         .      ,      .         .   ,       ,    ; , ,     ,           .  ,  ,             [3 -    (17271819)   ,     . . .],  ,        .

-,    ,        .         ,   ,            .     ,    ? ,           101,   .      ,        -  ,        ,         . ,  ,       ,       .  ,          ,    .  ,        ,        .           ,      1992 (        ).        ,      [4 -     ,      (NAFTA),      ,   ,     ;     1994. . .]                  .    ,    .    .

  ,    ,        ,  . ,    ,    ,       ,     . ,  2000           ,    ,     ,         (        ,  ).               ; ,         ,   ,      .          ,            .  ,     ,       ,  .

     ,       , ,   .    !              ,   1980    ,        ,   -  ,   ,      .

 2008  ,   ,  ,          .        ,        . ,        ,   ,   ( ,   )        .

   ,      .         1999;      ,      .    ?                    ,    ,             McDonalds?        NewYork Times  ,     ,          ,   ,      1960-[5 - Thomas Friedman, Senseless in Seattle, NewYork Times, December 1, 1999.]?

    2008        ,          .              (,  , ,  ,     [6 -          2008,       . . .])?       ,      12 (#litres_trial_promo).

         :      , ,   ,        .   ,            , ,       ,    ,  ,     堖 22. ,    ,  ,  .    ,          . , ,   ,   , -   . ,          ,  . -     ,  ,  ,        ,    .

 ,    :   .         .    ( )  ,   :            ,          .           :     .   ,            .       ,       .  ,           ,    .

     ,              ,    .  1998   ,     ,      ,     .        ,    .               ,      ,        ;        .         (  ,  ),           .     ,           .  ,        :     ,        ,             ?

 ,  ,    ,   ,  ,       ,   .         ,     ,   ,      .  ,           : ,         ,  ,     ,    ,   ,    ,       ,    ?

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       ,         ࠖ    ,      .               ,      ,      .          .      3 (#litres_trial_promo),      ,     (   ),         .               ,      ,      .

            , , , . :    ,         ?                 .  ,   1950-       :       .       ,   .    ,   -      ? .      ,          50,          [7 - Claudia Goldin and Cecilia Rouse, Orchestrating Impartiality: The Impact of Blind Auditions on Female Musicians, American Economic Review, September 2000.].



   ,        ,    ,  , ,    ,   ;       ;        .    :   ,   .

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 , ,  ,         ?   2 (#litres_trial_promo)   ,        :   ,      -,        .

     ,               .          ,   ,        (  ).    ,    .  2005        :   2004        ,      [8 - Charles Himmelberg, Christopher Mayer, and Todd Sinai, Assessing High House Prices: Bubbles, Fundamentals and Misperceptions, Journal of Economic Perspectives, vol. 19, no. 4 (Fall 2005).].

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    ;  ,     .             ,  ,          ,    . , ,       (, )    (, ).              ,     (     ,      ).

       ,       .    NewYork Times  ,         .    ,       ,            ,   .           ,       ,       [9 - David Brooks, An Economy of Faith and Trust, NewYork Times, January 16, 2009.].

,     -  .         [10 -       2006  2014. . .],     ,    蠖      ,      .   10 (#litres_trial_promo)   ,          ,        1930-,        .



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 1989,    ,  ,  (  [11 - Π      . . .]) Coca-Cola Europe   .          -.  ,  . ,  Coca-Cola           .  ,             ,  ,      .      ,        -.        !    ,   ,    .   ,       -,    堖       ,    [12 - M.Douglas Ivester, Remarks to the Economic Club of Chicago, February 25, 1999.].

Coca-Cola      ,    ,     .     , ,   ;      ,         .  -   ,     ,     .  1995  -            ,          .

   -         .                .           .   :     ,  ,    .       :     ,  ,     ⠖    ,        ,     ,   ,   ,          (   )  .

  :   ?             ,          .                         ?              ,     ꠖ     ,            -  ?  ,        ,          .      ,     ,   ,          .            ,     ,   1971,        25,      174.     ,     ,          ,        23  .

,   ,           (     ), ,     ,    XX       47  77,     93        ,  , ,   ,      [13 - Stephen Moore and Julian Simon, The Greatest Century That Ever Was: 25 Miraculous Trends of the Past 100 Years, Cato Institute Policy Analysis, No. 364 (Washington, D.C.: Cato Institute, December 15, 1999).].

 ,       , ,      .        ,   ,   ,    .                 ,        .  ,  .     ,        ?    ,              .     ,   ,      ,    .   ,    ,  ,   ,  ,       .  ,         ,      ,    ,     ,   ,     .         .

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       :  ,  ,  ,      ?  ,   ,       .      NewYork Times,              ,            Starbucks.        .               .                     ,       ,  ,  ,        .      ,          .     ,         .  ,    .  ,         , -      .         ,           CO


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  ,    .     ,    -?   2007          ,       ,     .   堖    ,    .

             ,     .    ,       .    ,       :     ,  , ,  !  ,      ![14 - Cara Buckley, A Man Down, a Train Arriving, and a Stranger Makes a Choice, NewYork Times, January 3, 2007.].   , ,    ,      .

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 ,         ,         ,       . (         ?)       ?       ,         ,  .   ,       ,    ;    ,           .   :       .    ,            Camel,       ,   ,  ,    .  ,    ,    , ,   ,             .     ,         ,   .       ,     .

       (  )    ,    ,   .     ,     ,   ,     ,    .       ,            ,         .     1,50         7,          , ,    - ,     50 .     ,   ,   ,   .  ,       .    150    ,  ,   50     ,         Nordstrom  -    .  ,    .        225,        ,      :       ?

       .   ,   - ,    .    ,            ,   ,   , ,            .  ,  ,   -,  ,     .        ,     .  ,       10     ,   ,  ,      10.  ,   ,            (   1998)       34.        -  , ,   ,      1,3   ,  ,   ,      17[15 - Michael Grossman, Health Economics, NBER Reporter, Winter 1998/99.]. ,        ,        . ,         ,  ,   .

           ,    , ,       .     ,  15 ,    ,         .       ,               ,     .   ,      ,    ,   ,    ,  ,      .         ,   -    ,        .   , ,      ,       .    젖    .

             ,      .              ( , ,       ).         ,       ,         .     ,   頖  .    ,       ,  ,    : 1905    3,77 ,   2,07    45[16 - America Then and Now: Its All in the Numbers, NewYork Times, December 31, 2000.].



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    , , ,     堖     ,    .      , , ,        -   ,    (         ?),   , , ,    787 Dreamliner  Boeing,       800     Cray.    -,       30       80.       -,    ,    .  , ,  .   ,  ,   ,         ,        ,    .

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   .             ?     ,       ,  .       ,       .              -,      .      ,          ;       Chesters,         .           ! (        ,      .)  Chesters    ,      .  ,           .      .     ࠖ  ,        .      ,        ,         .

 ,     ,   ,          .   ,     (,     -),     , ,     ,    -    (        -).            . ,         . ,      Cleveland Cavaliers 60-    ,  : ,         Cleveland Cavaliers. ,         58 ,      ,    58.    ,        : -,      180 ; -,    ; -,          ,    ,      .      20   ?      ,    ,  .                .    , ,    ,             .    ,         ,      ,        , , ,      .    ( )   ,     ,   .

,  ࠖ      ,      -  .    400-      Clear Channel Communications;        .          ,      ?       .     20  ,      -   ,     ,       . ,  ,     ,  ,       ,     ,    ,   :   ,  .

    ,      ,       .   ,  . ,   500   ,      ;      ,          .    . ,         堖      . ,   ;  ,   .      .    ,       Pfizer.  ,    ,      .     ,              ,     ,      ,  ,   ,        .        ,        . ,   1980-            ,      :      ,    ,       ,        ,        ,     .

        . ,      ,      .  ,      ,      ;   ,       ,  .          ,  ,  ,    . ,   OHare  ,         ,  80    American Airlines  United Airlines[17 - Relieving OHare, The Economist, January 10, 1998.].      ,      ,  .     ,   , ,        ,  . , ,   Microsoft Word     ,       Word,              ,           .                   ,        ,   ,      Word.

     ,     ,     .     ,  ,      .  ,   , , ,       .     ,    .      ,        .      ,       (      ,   #).     ,    .     .   ,          , , ,   20       ,    .  , ,    ,      .         :   ,         .



       ,      .           ?[18 -        1950-   (How Much Is) That Doggie in the Window? (     ?). . .]           ,       .    ,   ,   ,      ,    .      ,    ,      .        ,   ,    ,     .      . ,        .  , ,     Microsoft   NASDAQ,     ,      ,      Microsoft        .

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     -,     ,  , ,  ,  .      ,       ,      .     1800      -  ; ,      ,           250.       ,    ;        ,     .   ?              .

 ,     .      ,          ?             .    ,  ,     ,     ,     ,     .           ,      .    ,        . , 蠖       ,   ,       .     2000   ,              ,       .   ,     ,           .       .     ,               .    ,    .        ,      . ,   ,              .

,        ,                 . ,       ,   ,  ,     .  ,       -        . ,     Priceline (,        ),   ,             .    Wall Street Journal       :    ,          .          ,    ,   , ,        ,          [19 - June 21, 2001, p. A1.].



      ?         ,  蠖   .  ,  ,         ,    .



 ࠖ      .         ,    ,    .      ,     ,         .      .  1900     -    5,45,    140 .  ,         ,      .           ,    ,  ,   .   ,        ,       ?

      . ,      ,     .     ,       .      ,   ( , ,   ,    - )   .   ,        ,       ,      ,   .     ,   ,    ,    .     .         . ?        .               . ?       .       ,  -  .                  ?      .

 ,       .     ,    ,    (  ),  ,    (       ).  ,  ;         ,   . ,     ,        ,         .

       (      )   ,   ,   ,          ,   ,   .           ,      ,     .              ,         ,      ࠖ   .  2006           ,    ,             .  2000             ,      200  .      NewYork Times -    , ,     :      ,      [20 - David Kushner, The Latest Way to Get Cocaine Out of Colombia? Underwater, NewYork Times Sunday Magazine, April 26, 2009.].

   :           ,   . ,    ,           堖    .

       . ,   , ,      , ,        ,  ,   .      ? ,       .        ,             (, ,  )? ,   .       .        ,     ,  .     ,      ,   ,    ,      .     ,     ,     .  ,    .      ;       . ,       ,   ,      ,     .

     ,     .  ,            -         .     : -,       ; -,    ,   ,     .      :    ,   .       ,     .       .     ,  -  .     Ford ,    Expedition,   ,    Escort.

  2008         ,       .        ࠖ    ,    .        (             30).         ,         ;      2008     50,       [21 - Michael Cooper, Transit Use Hit Five-Decade High in 2008 as Gas Prices Rose, NewYork Times, March 9, 2009.].

 ,    ,     ,   .  , ,     , , ,    ,      .            ,   1990- ,      ,    .  ,      American Journal of Public Health,              1500  [22 - Fernando A. Wilson, Jim Stimpson, and Peter E. Hilsenrath, Gasoline Prices and Their Relationship to Rising Motorcycle Fatalities, 19902007, American Journal of Public Health, vol. 99, no. 10 (October 2009).]




  .


   .

   ,     (https://www.litres.ru/charlz-uilan/golaya-ekonomika-razoblachenie-unyloy-nauki/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


,   (  oxymoron -),  ,      , ,    . . .




2


    ,          . . .




3


   (17271819)   ,     . . .




4


    ,      (NAFTA),      ,   ,     ;     1994. . .




5


Thomas Friedman, Senseless in Seattle, NewYork Times, December 1, 1999.




6


         2008,       . . .




7


Claudia Goldin and Cecilia Rouse, Orchestrating Impartiality: The Impact of Blind Auditions on Female Musicians, American Economic Review, September 2000.




8


Charles Himmelberg, Christopher Mayer, and Todd Sinai, Assessing High House Prices: Bubbles, Fundamentals and Misperceptions, Journal of Economic Perspectives, vol. 19, no. 4 (Fall 2005).




9


David Brooks, An Economy of Faith and Trust, NewYork Times, January 16, 2009.




10


      2006  2014. . .




11


Π      . . .




12


M.Douglas Ivester, Remarks to the Economic Club of Chicago, February 25, 1999.




13


Stephen Moore and Julian Simon, The Greatest Century That Ever Was: 25 Miraculous Trends of the Past 100 Years, Cato Institute Policy Analysis, No. 364 (Washington, D.C.: Cato Institute, December 15, 1999).




14


Cara Buckley, A Man Down, a Train Arriving, and a Stranger Makes a Choice, NewYork Times, January 3, 2007.




15


Michael Grossman, Health Economics, NBER Reporter, Winter 1998/99.




16


America Then and Now: Its All in the Numbers, NewYork Times, December 31, 2000.




17


Relieving OHare, The Economist, January 10, 1998.




18


       1950-   (How Much Is) That Doggie in the Window? (     ?). . .




19


June 21, 2001, p. A1.




20


David Kushner, The Latest Way to Get Cocaine Out of Colombia? Underwater, NewYork Times Sunday Magazine, April 26, 2009.




21


Michael Cooper, Transit Use Hit Five-Decade High in 2008 as Gas Prices Rose, NewYork Times, March 9, 2009.




22


Fernando A. Wilson, Jim Stimpson, and Peter E. Hilsenrath, Gasoline Prices and Their Relationship to Rising Motorcycle Fatalities, 19902007, American Journal of Public Health, vol. 99, no. 10 (October 2009).


