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 4, 2010 2015

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 5,2010

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 8,2010

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 14,2010

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 31,2010

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 2,2010

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 3, 2010  9,2010

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 10,2010

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 ,    (    ) the greatest change inthe history ofmedia is that, within the span ofasingle human generation, peoples access toinformation has shifted from relative scarcity tosurfeit (    -  ,               ).  ,        :             .     : Gutenbergs invention ofthe moveable type printing press 571years ago had profound effects upon civilization. Within 50years ofthat invention, ten million books had been printed and distributed throughout Europe. However, the historical and societal effects ofGutenbergs invention pall when compared towhat has happened during the past 50years: The majority ofthe worlds population has had their access toinformation change from relative scarcity toinstant and pervasive surplus. This is not only the greatest development inmedia since Gutenbergs press; it is the greatest media development inhistory. (: 571     ,        .   50           .  ,        ,    50          , ,  ,   .          ,         ).

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 9,2013

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notes








1


Schwartz, Peter. The art ofthe long view: paths tostrategic insight for yourself and your company. Broadway Business, 1996.




2


Hard skills    ,  ,   ,  .      soft skills,           ,   .




3


https://en.wikipedia.org/wiki/Dirk_Sager




4


 () ,  . ,    ,  




5


ʠ2010-        , 2002- 2004- ,       .  2011- ,  ,         ,          .     2010- , ,     .




6


 2011-   Narrative Science   -,    (..  )    . , -   -, .. ,   ,   (,     ).  2013-       ,      (Dow Jones, Bloomberg)     .  2014-     Associated Press.




7


 ,   ,   ,        ,  -      -  ,      .   ,   ,     -, ,     .




8


http://www.digitaldeliverance.com/2010/06/08/the-greatest-change-in-the-history-of-media




9


         ,    . (https://creativecommons.org/publicdomain/mark/1.0/deed.ru)




10


http://www.akarussia.ru/a10_08_10/ (http://www.akarussia.ru/a10_08_10/)


