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 COVID-19              .    ,      ,  ,    ,      .  ,   :   ,  ,   ,    ,   .    2020.       , , ,       [1 - .Abida Sultana etal., "Digital Screen Time during COVID-19 Pandemic: APublic Health Concern," unpublished manuscript, SocArXiv (online only), September1, 2020, https://doi.org/10.31235/osf.io/e8sg7 (https://doi.org/10.31235/osf.io/e8sg7).].

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,    ,    ,        .     ,          ,   ,  ,     .  ,     ,     . ,       ,      .  ,  ,   ,       ,      .

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     30        ?  :    .       ,   2011       ,   .     Nielsen,   1950.       ,        .       ,     [8 - .Jack Loechner, "TV Screen Dominates Adult Viewing," research brief, MediaPost (online resource foradvertising professionals), June12, 2017, https://www.mediapost.com/publications/article/302658/tv-screen-dominates-adult-viewing.html (https://www.mediapost.com/publications/article/302658/tv-screen-dominates-adult-viewing.html).].


  

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 ,         .    ,    ()      ,        .     ,  40-  75-   .        15,    40 75%. Ӡ      10[11 - .Michael DeGusta, "Are Smart Phones Spreading Faster than Any Technology inHuman History?" MITTechnology Review, May9, 2012, https://www.technologyreview.com/s/427787/are-smart-phones-spreading-faster-than-any-technology-in-human-history (https://www.technologyreview.com/s/427787/are-smart-phones-spreading-faster-than-any-technology-in-human-history).].     堖     .  Nielsen  ,     40 75%   .  .

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     ,   .       25   ,  , , ,  , -,  , -.      ,     , - [14 - .Deloitte Center forTechnology, Media & Telecommunications, "How thePandemic Has Stress-Tested theCrowded Digital Home," 2021, https://www2.deloitte.com/content/dam/insights/articles/6978TMT-Connectivity-and-mobile-trends/DI_TMT-Connectivity-and-mobile-trends.pdf.].   . ,     ⠫  蠫    ,     ,   .

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      ?     1973.,    :      ,      ,    ,         , ,      [16 - .Elihu Katz, JayG. Blumler, andMichael Gurevitch, "Uses andGratifictions Research," Public Opinion Quarterly 37, no. 4 (1973): 509523.].  ,     ()  .

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  .      2011.              :       .    ,  ,    ,     [20 - .Mariam Arain etal., "Maturation ofthe Adolescent Brain," Neuropsychiatric Disease andTreatment 9 (2013): 449461, https://dx.doi.org/10.2147%2FNDT.S39776 (https://dx.doi.org/10.2147/NDT.S39776).].

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 2008. ,       1,8[21 - .Marie E. Schmidt etal., "The Effects ofBackground Television onthe Toy Play Behavior ofVery Young Children," Child Development 79, no. 4 (2008): 11371151, https://doi.org/10.1111/j.14678624.2008.01180.x.].    , ,       22% , ,   ⠖ 56%. ,  , ,         ,  .    (,   ),   ,       ,        .

     ?    2011.  Time   1700       ,     ,       ,  .       ,   ,           ,    ,   ,   , 蠫      [22 - .Betsy Frank etal., "A (Biometric) Day inthe Life: ACross Generational Comparison ofMedia Platforms," White Paper, TimeInc., May2013, https://www.innerscoperesearch.com/news_old/time_warner-whitepaper-2013.pdf.].         2018.,      ,    蠫  ,       [23 - ."The New Normal: Parents, Teens, andDevices around theWorld," Common Sense Media, October1, 2019, https://www.commonsensemedia.org/research/The-New-Normal-Parents-Teens-and-Devices-Around-the-World (https://www.commonsensemedia.org/research/The-New-Normal-Parents-Teens-and-Devices-Around-the-World).].    ,         .

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 ,       ,      .         .    35%     ,      ,   [26 - .Robert T. Knight andDonald T. Stuss, "The Prefrontal Cortex: ThePresent andthe Future," inPrinciples ofFrontal Lobe Function, ed. Donald T. Stuss andRobert T. Knight (Oxford: Oxford University Press, 2002),574.]. ,                ,     .       ,        ,      .        ,         ,   [27 - .M. Marsel Mesulam, "Behavioral Neuroanatomy: Large-Scale Networks, Association Cortex, Frontal Syndromes, theLimbic System, andHemispheric Specializations," inPrinciples ofBehavioral andCognitive Neurology, 2nd ed., ed. M. Marsel Mesulam (Oxford: Oxford University Press, 2000), 4748.].

      ,     .     ,     .  ,           ( )       [28 - .Joaquin M. Fuster, "Introduction," inThe Prefrontal Cortex, 5th ed., ed. Joaquin M. Fuster (London: Academic Press, 2015),8.].           .       ,      , ,   .

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Ӡ      ,    ,     [31 - .Matthias Meyer etal., "A High-Coverage Genome Sequence from Archaic Denisovan Individual," Science 338, no. 6104 (October12, 2012): 222226, https://doi.org/10.1126/science.1224344 (https://doi.org/10.1126/science.1224344).]. ,      .  ,          .       .   ,   ,   ,  ,   Homo sapiens[32 - .Pallab Ghosh, "Neanderthals' Large Eyes 'Caused Their Demise,'" BBC News, March13, 2013, http://www.bbc.com/news/science-environment-21759233 (http://www.bbc.com/news/science-environment-21759233).].

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notes









1


      . ..










1


.Abida Sultana etal., "Digital Screen Time during COVID-19 Pandemic: APublic Health Concern," unpublished manuscript, SocArXiv (online only), September1, 2020, https://doi.org/10.31235/osf.io/e8sg7 (https://doi.org/10.31235/osf.io/e8sg7).




2


.Nielsen Company, "COVID-19: Tracking theImpact onMedia Consumption," Nielsen Insights, June16, 2020, https://www.nielsen.com/us/en/insights/article/2020/covid-19-tracking-the-impact-on-media-consumption (https://www.nielsen.com/us/en/insights/article/2020/covid-19-tracking-the-impact-on-media-consumption); Nielsen Company, "How Streaming Enablement in2020 Has Changed theMedia Landscape," Nielsen Insights, October6, 2020, https://www.nielsen.com/us/en/insights/article/2020/how-streaming-enablement-in-2020-has-changed-the-media-landscape (https://www.nielsen.com/us/en/insights/article/2020/how-streaming-enablement-in-2020-has-changed-the-media-landscape); Matt Richtel, "Children's Screen Time Has Soared during thePandemic, Alarming Parents andResearchers," NewYork Times, January17, 2021.




3


.Alison Abbott, "COVID's Mental Health Toll: HowScientists Are Tracking aSurge inDepression," Nature News, February3, 2021, https://www.nature.com/articles/d4158602100175-z.




4


.Samantha Tatro andOmari Fleming, "Man, Distracted byElectronic Device, Identified after Falling toDeath atSunset Cliffs," NBC News, SanDiego, December25, 2015, http://www.nbcsandiego.com/news/local/Man-Dies-After-Falling-Off-Cliff-at-Sunset-Cliffs-Lifeguards-363534491.html (http://www.nbcsandiego.com/news/local/Man-Dies-After-Falling-Off-Cliff-at-Sunset-Cliffs-Lifeguards-363534491.html); "Japanese Tourist atTajMahal Dies after Fall," BBC News India Online, September18, 2015, http://www.bbc.com/news/world-asia-india-34287655 (http://www.bbc.com/news/world-asia-india-34287655); Rita Sobot andRuth Halkon, "Man Taking aSelfie IsGored toDeath byBull inFront ofHorrified Crowd," Mirror, August10, 2015, http://www.mirror.co.uk/news/world-news/man-taking-selfie-gored-death-6225812 (http://www.mirror.co.uk/news/world-news/man-taking-selfie-gored-death-6225812); Suzan Clarke, "Texting Woman Falls off Pier into Lake Michigan," ABC News, Good Morning America, March23, 2012, http://abcnews.go.com/blogs/headlines/2012/03/texting-michigan-woman-falls-off-pier-into-lake (http://abcnews.go.com/blogs/headlines/2012/03/texting-michigan-woman-falls-off-pier-into-lake); "Girl Falls inMall Fountain while Texting," January18, 2011, https://www.youtube.com/watch?v=umRXAkZ8Xo0 (https://www.youtube.com/watch?v=umRXAkZ8Xo0); "Texting Lady Explains How She Fell inMall Water Fountain," January22, 2011, https://www.youtube.com/watch?v=pcRxWUXKC88 (https://www.youtube.com/watch?v=pcRxWUXKC88).




5


.Ford Motor Company, "Looking Further with Ford," 2017 Trend Report, n. d., https://media.ford.com/content/dam/fordmedia/North%20America/US/2016/12/7/2017-Looking%20-Further-with-Ford-Trend-Report.pdf (https://media.ford.com/content/dam/fordmedia/North%20America/US/2016/12/7/2017-Looking%20-Further-with-Ford-Trend-Report.pdf).




6


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8


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18


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