  
 Harvard Business Review (HBR)


Harvard Business Review: 10  
Harvard Business Review       .     Harvard Business Review: 10        HBR    .      ,            ,     .   ,                .    ,             .  ,   -        ,      ,    ,          .

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2020 Harvard Business School Publishing Corporation

Published by arrangement with Harvard Business Review Press (USA) via Alexander Korzhenevski Agency (Russia)

Unauthorized duplication or distribution of this work constitutes copyright infringement.

   , , .   , 2023



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 2007      ⠖ Nokia, Samsung, Motorola, Sony Ericsson  LG   90%   .        iPhone  Apple,             .

 2015 iPhone   92%   ,        ,  ,    .

    iPhone  ?         ?  Nokia     ,     :   , ,  ,   ,  ,  ,      .       ,      .

, iPhone      .   2007 Apple    800-   ,  .  Apple        4%,          .

   , Apple (  Android    Google)          ,    .     ,     .      ,            .

 , Apple  iPhone       ,      .        ,     :  ,   ,   頖  .            ࠖ     ,     .   2015  App Store    1,4 ,    $25.

 Apple      -        ,     . ,           ,      .




   


  .      ,     .      ,           .        ,     ,    ,   ,       ,      .            Uber  Alibaba  Airbnb,          .




 

 

   ,     ,  Uber  Airbnb,      .   ,           ,     .



 

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 ,     ,  ,        ,     .       ,    ,     . ,       (,   ),   ,         堖  .    Apple     .   App Store, ,      iPhone,      .




   

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   Apple,        頖       .              ,           .     ,  Walmart, Nike, John Deere  GE,        .

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1.     . -    ,       ,      .        (,    )   (,   ).     ,   ,    ,      ,   , ,   .  ,    頖   .

2.     . -         ,     ,       .   ,       . -           .        ,      .

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          .        ,  ,    ,  ,       .     ,   ,       堖    ,  .     Carnegie Steel, Edison Electric ( GE), Rockefellers Standard Oil      .

           ,         .     堖                .

  -,      , ,     .   ,      ,  ,     ,   .  - ,      (      ),       .  :   ,          ,      .       Alibaba,   75%   , Google,  82%     94%  ,  Facebook,    .

         ,   .           ,           .   , ,     軠    . ,    ,   ,       .  ,         ,     .




   


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  ,   ,  ,    .    ,  ,         . Ƞ                 . Zynga      Facebook,          . Amazon  Samsung,     Android,           .




  

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     : ,              ,        ,    ,  -   .    ,        -         .

        .      蠖       .               . -  Warby Parker                .      ,  Warby Parker  .

 ,       ,        . Threadless,  ,       ,      ,      .

                .     SAP   ,                .        ,  ,     .

,         ,      堖        . ,   IBM, Intel  JPMorgan,     ,              .    ,      .      -       .              .

          .           ,   ,       . ,   Mariott, Yellow Cab  NBC        , Airbnb, Uber  YouTube     .


 ,     ,     .  ,            .      Uber ,  ࠖ  ,       Airbnb,      .  , ,    ,       . Netflix,      ,      ,       ,     .

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            ,         .              ,    . Google      ,    ,   ,     .            .  Swatch ,       Timex,        Apple. Siemens ,     Honeywell,       Google Nest.

         . -,          ,         .     ,  젖 ,      . ,   Google  , ,    ,      ,  Siemens            (   ). -,     ,    ,    .       ,   .         Uber  Airbnb     .   ,    : ,     ,    ,     .     ,       ,       .     ,    ,      Fitbit   ,   Walgreens,  ,     .  ,              ,    .




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       ,        .             ,   ,  . Facebook,  ,      (    ),       ,  堖      . LinkedIn     ,          ,    .


  

        .    蠖        頖          ,     .  -         (   )     ( 廠    , ,    ).

     .    ,      .        ,    ,      .    ,            .   ,   ,     .     ,    ,    (, )    ,       .       ,     ,      ,     .

     .         ,            .         ,    .           ,   Zynga,  FarmVille  Facebook.    ,        .




  

        .  ,  -      ,      , ,   ,   .     ,            (,  )        (,                TaskRabbit).

   .       Uber    ,   ࠖ  ,   .         ,  Uber    :    ,  젖 .       Uber   :      젖    ⠖     .        ,         ,     堖    .


                .         ,     ,     . Rovio,  ,       Angry Birds    Apple,     ,  Apple     .   ,       .   Android  Google      ,       .  堖   ,     Google    Apple   2016 (    Microsoft  1980-).

     ,  컠      ,   .   ,    , Chatroulette,             .     ,        .     頖        .        ,    ,     .     . Chatroulette            .

       ,      . Airbnb  Uber       , Twitter  Facebook   ,   ,  App Store  Apple    Google Play    .


 

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     -  .        .   ,     .

 .     Lyft      ,        ,   .      . ,     ,   Lyft,      ,        Lyft,           .         .

.            ⠖  ,      . Facebook,  ,        ,       .

 .            . Google         ,  ,      .

  .         ,        .  , ,    ,       .        ,    Chatroulette.              ,        .

            . ,   2016     Uber, ,   2009     ( ),  GM ( ),     1908. ,   Uber       ,      .    ,   .

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    ,       ,   ,         蠖      ,         .     ,              .       Myspace     ,  ,  , ,      ,         .     Myspace ,   .

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      2016.




   

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