 
 

  

 

 

 . 

 

 

  

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 Harvard Business Review (HBR)

 

  


Harvard Business Review: 10  
Harvard Business Review    .      HBR: 10 ,  ,    .      HBR ,   -  ,     ,     ;         ;            ,        .            .





Harvard Business Review (HBR)

 



  . 

 . 

  . 

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Harvard Business School Publishing Corporation, 2011

Published byarrangement with Harvard Business Review Press (USA) via Alexander Korzhenevski Agency (Russia)

  , , . Π , 2016



 .     .                 ,      ,        .          5.  (.49 ),        6 (.146 ʠ).


* * *




  

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     .          ,  .   , ,  ,   Dayton Hudson,     .   -     .          ,      . Ƞ   .

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 ,   ,  ,      ,        .  ,  ,   ,      .    ,   ,    , , ,  . ,       ,,  , . ,               , ,       ,          . , ,     ,      [1 - . Dorothy Leonard-Barton, "Core Capabilities andCore Rigidities: AParadox inManaging New Product Development," Strategic Management Journal (Summer, 1992).].

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   ,       ,      .          ,        ,   .   ,  $40,  25%,       $10  .   $40       $10,    . , ,    ,   ,    .      ,         .  ,   ⠖   .     ?  .

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        蠖 , .          .         .          . Ƞ  -       .    ,  ,       IPO   ,   ,         -,   ,    ,       .

     Avid Technology,     . ,   Avid,          .      Avid   $16   IPO 1993 $49  1995.      , Avid ,     .      ,  ,    .   , Avid       ,  ,  ,     ,    .




 DEC

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Digital    ,     ,    ,   IBM.   Digital    .


,,    , McKinsey & Company,     ,    ,     .        ,     .        ,        , .

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                   .          ,   ,      [2 -          .        (.: , 2007).]. Ѡ           ,  ,      .        .    ,     .

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 蠖 ,       ,      .       Compaq,    32-  Intel i386  16-  iAPX 286.    Merrill Lynch,      ,        .        ,   , ,   .

     ,     蠖 ,     ,  ,  ,     .   Charles Schwab   ,   ,        ,  Merrill Lynch.   Merrill Lynch    ,  Charles Schwab.         -.          .   ,          . Ӡ, ,   ,      . Ƞ    ,           .

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            ,   ,         ,    ,             .         ,      .         ,       .      (Revolutionizing Product Development, TheFree Press, 1992)         .

    ,      ,          .   Chrysler, ,          ,   : ,   . ,   , Chrysler    ,  , ,  , , ,      .          ,    ,           .   蠖 Medtronic  , IBM  , Eli Lilly  - Zyprexa         ,     .




     


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    Hewlett-Packard  ( )            . ʠ,   ,    ,     HP.         ,    .     ,  HP                ,    .         . Ƞ   HP        (   )         ,      .

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 ,       ,    ,     . ,    ,      ,    ,      .       頖      -,      . , ,      ,    Merrill Lynch        .  ,     ,   ,        .  ,  Merrill Lynch   ,         ?    ,       .   Merrill Lynch        (,  -      !)       ,   .

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Ѡ         Daimler Chrysler. ӠChrysler   ,     .

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Ƞ   Cisco Systems    , ,  ,  ,     .    1993 1997     ,     ,               .  Cisco       , ,        ,   ,   .   ,         , StrataCom 1996, Cisco  . ,  StrataCom       StrataCom,      [4 - . Charles A. Holloway, Stephen C. Wheelwright, andNicole Tempest, "Cisco Systems, Inc.: Post-Acquisition Manufacturing Integration," ,       1998.].

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     2000.




 

 



 ,      killer apps     ,   .   , American Airlines ( ), Otis Elevator ( ) American Hospital Supply (-),          .   堖 堖 ,       ,         .      堖  .

,   killer apps, ,     ,    .      .  , Amazon, Harrah's, Capital One,        ,        .       killer apps    .

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Ƞ,   ,      .  ,     ,  ,    ,          .  ,     ,  ,     ,       .  ,    ,      ,      ,      ,   ⠖ .

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    ,       .      :   , ,  , ,  ..     Capital One,   20%        IPO.    Amazon        ,     .   堖  , ,       , -  蠫.




 

       .    , .      ,        .

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     ,    -  .   ,   , ,       .  ,    ,     .    ,    .

    . ,   Capital One       20%    .              .        ,        .


        .   Progressive        .  Amazon  , -   :      .     Moneyball[5 -  . Moneyball. .: ,  , 2014.],     ,        ,    .

 ,   -,       -   32 ,      , 11     . ,          .     ,     .      , .




 


 


   

 ,    ,       .     -.

      ,    .     ,  ,    ,   .


   

         ,    .         ,   .

: Procter & Gamble    100 ,    .      - . ʠ,            ,       .


   

    ,        .

:  Harrah's          ,    ,   .


  

  ,       .      .    頖   .


  

  ,     ,        .     ,     ,     .


  

      ,      (CRM)    (ERP).    , ,    ,     .  ,       .





  .


   .

   ,     (https://www.litres.ru/deniel-goulman/upravlenie-biznesom/)  .

      Visa, MasterCard, Maestro,    ,   ,     ,  PayPal, WebMoney, ., QIWI ,       .



notes








1


. Dorothy Leonard-Barton, "Core Capabilities andCore Rigidities: AParadox inManaging New Product Development," Strategic Management Journal (Summer, 1992).




2


         .        (.: , 2007).




3


 .  . ?     . .:  , 2016.




4


. Charles A. Holloway, Stephen C. Wheelwright, andNicole Tempest, "Cisco Systems, Inc.: Post-Acquisition Manufacturing Integration," ,       1998.




5


 . Moneyball. .: ,  , 2014.


