Книга
Diving Into the Red Ocean. How to Break the Rules of Retail and Come Out on Top

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Discover the story of VkusVill, the popular Russian grocery chain that transformed the retail industry with its innovative approach to healthy food. Drawing inspiration from global retail giants like Tesco and Walmart, as well as tech leaders like Google and Netflix, VkusVill created a unique corporate culture that set it apart in the market.

Written by Evgeny Shchepin, a key figure at VkusVill, "Diving Into the Red Ocean" offers a behind-the-scenes look at the company's journey, sharing insights into its strategies, challenges, and triumphs. From building relationships with employees to engaging customers, the book delves into the factors that contributed to VkusVill's success.

Whether you're a business enthusiast, a retail professional, or simply curious about the world of entrepreneurship, this book provides valuable lessons on breaking the rules and thriving in a competitive industry. Get ready to dive into the red ocean with VkusVill and emerge victorious.