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Diving Into the Red Ocean. How to Break the Rules of Retail and Come Out on Top
Evgeny Shchepin
Diving Into the Red Ocean: How to Break the Rules of Retail and Come Out on Top
Diving Into the Red Ocean: How to Break the Rules of Retail and Come Out on Top
Alpina
4th Magistralnaya 5, bld. 1
Office 159-169
123007, Moscow, Russia
Managing Editor: Marina Krasavina
Project Editor: Natalia Pepelina
Translator: Andrew Freeburg
Copyeditor: Jennifer Eremeeva
Proofreaders: Beth Dymond, Anna Brown